Avon approached Kilter to create a new brand called Liiv by Avon focused on natural wellness products. Kilter developed the brand identity, naming, packaging, catalog, and trade advertising for Liiv to represent Avon's expansion into the natural products market in response to growing consumer demand.
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Kilter Case Studies
1. Brand Architecture
Brand Strategy
Naming
Liiv by Avon Identity
Packaging
With increasing consumer interest in natural products, Avon Catalog
approached Kilter to create a new face for their wellness business. Trade Advertising
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