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Kite Digital Publishing 'A New Generation of Media' Product Launch

Kiera Kelly
Kiera Kelly

Kite is the world's first business to create media powered by companies and controlled by the people.

1 of 17
A New Generation of Media
Powered by companies and controlled by the people. Kite is the world's 鍖rst business to create media
THE CONFLICT Most companies don't understand digital media. ! Not even media companies. Media ! is in Crisis Companies ROI ! in Digital is Failing Customers are ! Frustrated 68%84% need to improve ! digital ROI! Source Domus Inc, 2014 80% Do not have a good ! understanding of digital! Source PwC, 2014 75% lack the resources needed to execute their digital strategy! Source Forrester/Russell Reynolds 2014 64% suffer from ! 'digital dysfunction'! Source Domus Inc, 2014 Customers think there is a lot of inaccurate information online! Source ACMA 2012
AVAILABLE OPTIONS Media Agencies Advertising, PR, Marketing, Digital Content Marketing In-house or Outsourced Expensive and complex process! Product focused! Current strategies are failing! Creating ads since pre 4000 BC, therefore there is no culture of creating content Creative and technology production is outsourced! Product focused! ! No established rapport with audience! Stories created by marketers, not storytellers "Marketing is dead. Strategy is dead. Management is dead." Kevin Roberts, Executive Chairman Saatchi and Saatchi
PROBLEMS Technology! is Hard Content! is Boring Consumers don't trust the media! Consumers are repelled digital sales strategies! Poor ROI for companies Poor quality! Does not meet consumers needs! Insuf鍖cient quantity Hard to use! Changing rapidly! Websites, apps and social platforms have different uses Media Model ! is Broken "Fundamentally, our relationship with customers is broken" Sean Foster, CEO Crowdtap
THE SOLUTION Kite transforms companies into digital companies.
Two-Way ! Communication Strategy Magazine-Quality ! Content Multi Platform ! Technology THE SOLUTION Strategy, content and technology.! All your digital needs.All in one company. 84%73% get frustrated with irrelevant content! Source kapost.com 2014 90% Consumers trust! brand's websites! Source Nielsen, 2014 93% interactive content is! successful at engagement! Source Kapost.com 2014 83% select a brand with relevant content! Source Brand.com 2014 use their tablet or smartphone as a secondary device when using another! Source Nielsen 2014
HOW IT WORKS Client Customers
COMPANIES Kite does all the thinking and doing in house so companies ! can focus on what they do best. Simplify Digital Increased brand equity! Detailed consumer insights! World-expert team Save Money Make Money Streamlined process! Invest in a strategy that works! Crossplatform strategy Just one phone call! 100% in house production! Integrated strategy, content and technology
Personal Experiences Inspiring! Content Easy-to-Use ! Technology CONSUMERS Kite connects companies with individual customers, and their ! customers' social networks. Personalised content! Control the interaction with the brand online! Know everything you want to know about brands Storytellers users trust! Editorial articles, photos and video stories! Content purposed built across web, app and social platforms Interactive online, onsite and of鍖ine! Beautiful, functional design! Integrated content and technology
COMPETITION Interesting Content Uninteresting Content Dif鍖cult Technology Easy-to-Use Technology Digital Agencies! Ad Agencies! Content Marketing! ! Magazines!
BUSINESS MODEL Plan! Innovative Integrated ! Production! High Quality Publish! High Engagement Analyse! Consumer Insights ! ! Kite works with each client from ! Month-to-Month! ! ! minimum terms! 6 months! $20K set-up fee! $15K monthly retainer
WHO ARE WE HELPING? What? Tech-savvy businesses who ! want to improve their customer! relationships US, UK and Australia Annual media expenditure greater than $180K Who? Where? $180K
MARKETING Online Exhibitions Partnerships How will we reach our customers?
TALENT Meet the storytellers people trust. Harrods, Harvey Nichols, Jaeger, Dunhill,Vivienne Westwood,Arcadia, John Lewis, House of Fraser, Universal Music, SHOWstudio, SundayTimes Style, Un Nouveau iDEAL, Honest by, Bruno Pieters,News, State Library NSW (Curio) The Sun,Women's Health, Buzz magazine, smh.com.au, mailonline.co.uk, dailylife.com.au, Mywardrobe.com, EY, Little Angel, Generic Publications, Home Beautiful, Bride to Be, Barchick.com The Daily Mail,The Guardian,TheTimes,The Telegraph, Grazia ,Women's Health, Harpers BAZAAR, Style, Stylist,The Sydney Morning Herald,The Telegraph, Style, Sunday Life, Harpers BAZAAR, Cosmo, OK,Women's Health,The Collective,Woman's Day, Yahoo.com,The Carousel Westbury,Tree Rooms,The Loop,TEDxSydney, Sydney Weekender, Splendid Communications, Black Tomato, Pinch Magazine, Mystique Sustainable Print, Vivid Sydney, Pozible, Pause Fest,Apple, Emergence Creative,The Calm Choice LouisVuitton, Burberry, BritishVogue, USVogue, M.A.P London, Brachfeld Paris, MarioTestino- 10-4 Image Partnership London Toyota, Samsung, Sony, Reebok,Woolworths, CBA, Fuju, Nestle, NFL, Jon's List Universal Pictures, Paramount Pictures, National Geographic Channel, Fox8, ChannelTen, LifeStyle Channel, Coca- Cola,Toyota,Vodafone, Virgin Mobile, Redbull, NZ Coastguard,Vanessa Amorosi, Matt Corby, DDB, EuroRSCG, Saatchi & Saatchi, Leo Burnett, Joy Agency Collider,Trent Moffatt Designs, MintCross, H4W, Sydney Convention and Visitors Bureau Marie Claire, Elle,Vogue, G.Q. NewYork Black Book, New York Press, Rolling Stone, Noise, Oyster, SMH, Cate Blanchett, Naomi Watts, Baz Luhrmann, Hugo Weaving, Billy Connolly, Olivia Newton John, Darcey Bussell, Mark Bouris, Germaine Greer, BBC, Foxtel, UBS Bank, OMD,Veda, Fitness First, Opera Australia, Vogue, NewYorkTimes Kiera Kelly! Founder/Publisher Melissa Shedden! Guest Editor Hannah Silverton! Social Media Paul Bird! Producer Kiren Le Flaneur! Photographer Marc Solimon! Art Director Amy Molloy! Guest Editor Andy Fernandez! Video Director Jason Love! Technology Director
Powered by companies and controlled by the people. Kite is the world's 鍖rst business to create media
Whoever controls the media controls the mind.! The power is in your hands. ! ! Be Part of the Change. A New Generation of Media http://kitedigitalpublishing.cominfo@kitedigitalpublishing.com angel.co/kite-digital-publishing

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Kite Digital Publishing 'A New Generation of Media' Product Launch

  • 1. A New Generation of Media
  • 2. Powered by companies and controlled by the people. Kite is the world's 鍖rst business to create media
  • 3. THE CONFLICT Most companies don't understand digital media. ! Not even media companies. Media ! is in Crisis Companies ROI ! in Digital is Failing Customers are ! Frustrated 68%84% need to improve ! digital ROI! Source Domus Inc, 2014 80% Do not have a good ! understanding of digital! Source PwC, 2014 75% lack the resources needed to execute their digital strategy! Source Forrester/Russell Reynolds 2014 64% suffer from ! 'digital dysfunction'! Source Domus Inc, 2014 Customers think there is a lot of inaccurate information online! Source ACMA 2012
  • 4. AVAILABLE OPTIONS Media Agencies Advertising, PR, Marketing, Digital Content Marketing In-house or Outsourced Expensive and complex process! Product focused! Current strategies are failing! Creating ads since pre 4000 BC, therefore there is no culture of creating content Creative and technology production is outsourced! Product focused! ! No established rapport with audience! Stories created by marketers, not storytellers "Marketing is dead. Strategy is dead. Management is dead." Kevin Roberts, Executive Chairman Saatchi and Saatchi
  • 5. PROBLEMS Technology! is Hard Content! is Boring Consumers don't trust the media! Consumers are repelled digital sales strategies! Poor ROI for companies Poor quality! Does not meet consumers needs! Insuf鍖cient quantity Hard to use! Changing rapidly! Websites, apps and social platforms have different uses Media Model ! is Broken "Fundamentally, our relationship with customers is broken" Sean Foster, CEO Crowdtap
  • 6. THE SOLUTION Kite transforms companies into digital companies.
  • 7. Two-Way ! Communication Strategy Magazine-Quality ! Content Multi Platform ! Technology THE SOLUTION Strategy, content and technology.! All your digital needs.All in one company. 84%73% get frustrated with irrelevant content! Source kapost.com 2014 90% Consumers trust! brand's websites! Source Nielsen, 2014 93% interactive content is! successful at engagement! Source Kapost.com 2014 83% select a brand with relevant content! Source Brand.com 2014 use their tablet or smartphone as a secondary device when using another! Source Nielsen 2014
  • 9. COMPANIES Kite does all the thinking and doing in house so companies ! can focus on what they do best. Simplify Digital Increased brand equity! Detailed consumer insights! World-expert team Save Money Make Money Streamlined process! Invest in a strategy that works! Crossplatform strategy Just one phone call! 100% in house production! Integrated strategy, content and technology
  • 10. Personal Experiences Inspiring! Content Easy-to-Use ! Technology CONSUMERS Kite connects companies with individual customers, and their ! customers' social networks. Personalised content! Control the interaction with the brand online! Know everything you want to know about brands Storytellers users trust! Editorial articles, photos and video stories! Content purposed built across web, app and social platforms Interactive online, onsite and of鍖ine! Beautiful, functional design! Integrated content and technology
  • 12. BUSINESS MODEL Plan! Innovative Integrated ! Production! High Quality Publish! High Engagement Analyse! Consumer Insights ! ! Kite works with each client from ! Month-to-Month! ! ! minimum terms! 6 months! $20K set-up fee! $15K monthly retainer
  • 13. WHO ARE WE HELPING? What? Tech-savvy businesses who ! want to improve their customer! relationships US, UK and Australia Annual media expenditure greater than $180K Who? Where? $180K
  • 14. MARKETING Online Exhibitions Partnerships How will we reach our customers?
  • 15. TALENT Meet the storytellers people trust. Harrods, Harvey Nichols, Jaeger, Dunhill,Vivienne Westwood,Arcadia, John Lewis, House of Fraser, Universal Music, SHOWstudio, SundayTimes Style, Un Nouveau iDEAL, Honest by, Bruno Pieters,News, State Library NSW (Curio) The Sun,Women's Health, Buzz magazine, smh.com.au, mailonline.co.uk, dailylife.com.au, Mywardrobe.com, EY, Little Angel, Generic Publications, Home Beautiful, Bride to Be, Barchick.com The Daily Mail,The Guardian,TheTimes,The Telegraph, Grazia ,Women's Health, Harpers BAZAAR, Style, Stylist,The Sydney Morning Herald,The Telegraph, Style, Sunday Life, Harpers BAZAAR, Cosmo, OK,Women's Health,The Collective,Woman's Day, Yahoo.com,The Carousel Westbury,Tree Rooms,The Loop,TEDxSydney, Sydney Weekender, Splendid Communications, Black Tomato, Pinch Magazine, Mystique Sustainable Print, Vivid Sydney, Pozible, Pause Fest,Apple, Emergence Creative,The Calm Choice LouisVuitton, Burberry, BritishVogue, USVogue, M.A.P London, Brachfeld Paris, MarioTestino- 10-4 Image Partnership London Toyota, Samsung, Sony, Reebok,Woolworths, CBA, Fuju, Nestle, NFL, Jon's List Universal Pictures, Paramount Pictures, National Geographic Channel, Fox8, ChannelTen, LifeStyle Channel, Coca- Cola,Toyota,Vodafone, Virgin Mobile, Redbull, NZ Coastguard,Vanessa Amorosi, Matt Corby, DDB, EuroRSCG, Saatchi & Saatchi, Leo Burnett, Joy Agency Collider,Trent Moffatt Designs, MintCross, H4W, Sydney Convention and Visitors Bureau Marie Claire, Elle,Vogue, G.Q. NewYork Black Book, New York Press, Rolling Stone, Noise, Oyster, SMH, Cate Blanchett, Naomi Watts, Baz Luhrmann, Hugo Weaving, Billy Connolly, Olivia Newton John, Darcey Bussell, Mark Bouris, Germaine Greer, BBC, Foxtel, UBS Bank, OMD,Veda, Fitness First, Opera Australia, Vogue, NewYorkTimes Kiera Kelly! Founder/Publisher Melissa Shedden! Guest Editor Hannah Silverton! Social Media Paul Bird! Producer Kiren Le Flaneur! Photographer Marc Solimon! Art Director Amy Molloy! Guest Editor Andy Fernandez! Video Director Jason Love! Technology Director
  • 16. Powered by companies and controlled by the people. Kite is the world's 鍖rst business to create media
  • 17. Whoever controls the media controls the mind.! The power is in your hands. ! ! Be Part of the Change. A New Generation of Media http://kitedigitalpublishing.cominfo@kitedigitalpublishing.com angel.co/kite-digital-publishing