This is a presentation I prepared for a competition ( App-Whiz) held at MIT for which we were awarded the first place . This presentation is about how we did a market research and then made a Firefox add-on to aid in e-commerce .
5. Klick-Mart is aimed at consumers intending to compare and understand different products .A majority of consumers shop online for various reasons : Non Availability
9. Better Deals Our Design Strategy :After a lot of research on Indian Markets and Online Shopping we built up our strategy list : We wanted the customer to get the best information on a product . So we included a lot of popular websites that usually give a lot of valuable reviews on the products.
10. The rise of social networking sites have fuelled ¡° discovery of products ¡° . Everybody loves to hear what the people have to say . So the next best thing would be twitter search integration .
11. Though maps are not very advanced in India , we wanted to integrate it because it could throw back a few key results .The Toolbar Review :Search FieldElectronics SearchButtonFind Tweets Site ListBook Site ListSearch On MapApparels Search Button
12. Type in a text in the search field and select which site you want to search .
13. Type in a text in the search field and press enter , it will return a google search .Enter a text and click on the twitter button to generate a live feed of all the people tweeting on the subject .
14. Enter a text and click on the map icon to show the location of various vendors on the map.This has been optimized to search in and around Mangalore .
15. If you are searching for a book Enter the book name and click on any one of the icons .
16. We have included sites with the most comprehensive listing of books .
17. Modified URL¡¯s to get best results .Click on any of the sites listed for in site search .
26. For Example : The XUL file builds a structure for the search box and gives it an id .
27. The JavaScript picks up the string and passes it on to a URL.
28. In case if the the string has a space in between then it manipulates in such a way as to insert %20 between them .
29. The URL for each site is manipulated in such a way as to suit the various web URL used . <toolbaritem id="custpur-SearchTerms-TBItem" persist="width"> <menulist id="custpur-SearchTerms" editable="true" flex="1"minwidth="100" width="250"onkeypress="objcustomerpurchase.KeyHandler(event);"> </menulist>XML code for the search box .
30. KEEP IT SIMPLEMulti functional confusing toolbars would ward away 80% of the users as most of us using Firefox are not techies . Keeping it simple will keep it coming
31. This was Klick-Mart 1.0In a few days we will be releasing an update 1.5 so keep checking the FF add-on space