Klout
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Klout is a tool that measures social media influence on a scale from 1 to 100. It considers three factors in determining a Klout score: true reach (number of people influenced), amplification (how content is spread), and network (influence of connections). The higher the levels of these factors, the more influential a user is considered and the higher their Klout score. Klout scores are used by some companies and brands to identify influential users and offer them perks or incentives.
Klout
- 1. Presented by: Shinjini Sur @shinjinisur
- 2. Klout | noun /Klaut/ measuring tool Standard of Influence Score from 1 to 100 Average score is not 50 Access to various SM sites Three distinct measures
- 3. True Reach | noun /trureech/ number of people influenced by user Used to calculate Klout Filters out spammers and bots for accuracy Accounts taking action on UGC
- 4. Amplification | noun /aamplifike shun/ the amount of influence Used to calculate Klout Tracks people who respond and spread UGC High reciprocated action = high score
- 5. Network | noun /net werk/ influence of people engaged Used to calculate Klout Measures the influence of connections More influential people = higher score
- 6. Is this measure relevant? Is this measure arbitrary? Is this measure useful?
- 8. Klout Points
- 9. Klout Perks
- 10. @cocacola @pepsi @mashable @unmarketing @lancomeparis @lorealparisfr @tigerwoods @ricebunny @ladygaga @charliesheen @yorkuniversity @schulichschool
- 11. Thank you for listening @shinjinisur