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Kännikapinan Päämaja
Kännikapinan Päämaja

The document discusses Kännikapina, a Finnish movement that questions the role of alcohol in society and seeks to reduce its harms. The movement's goals are to make Finland a place where people can freely choose to drink less or abstain without social pressure. It aims to break down myths about alcohol being inherently fun and normalize not drinking. The movement organizes demonstrations and events to spread awareness of alcohol's harms and criticize the alcohol industry and policies. Public opinion surveys in Finland show most people view alcohol consumption as a problem and support stricter policies and limits on advertising.

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Kännikapina Fylleupproret Rebellion against drunkenness
What is Kännikapina? A movement that questions the present role of alcohol in society and breaks myths associated with alcohol use www.kannikapina.fi/english
To whom? Open for all who want to change alcohol culture and think that people in Finland should drink less
Goals… Finland, where every grown-up can make decisions about alcohol use or not using, without encouragement and pressure from advertising, media and other people to use alcohol Finland, where you don’t have to explain why you are sober Finland, where it’ easy can be social and sober
Alcohol in the center Alcohol use is the norm. If you don’t drink, you have to explain. There is an alcohol fantasy at large: a general perception that using alcohol is fun.
Change has begun! www.kannikapina.fi
Products
Activities DEMONSTRATION INFO EVENTS
Activities PARTY EVENTS PARTY
Alcohol is the primary cause of death for both men and women in Finland The cost of alcohol for society (3,8 -6,6 billion euros) is far bigger than the incomes from alcohol selling (about one billion). Alcohol industry takes the biggest profits, the majority of bills are paid by the municipalities. Alcohol is the biggest threat to public health – it is absurd to allow its advertising
People in Finland are quite critical against the present level of alcohol consumpition 70 % think the consumption level is a problem 70 % think that we should be stricter against drinking and drunk behavior 78 % of women think the consumption level is a problem 60 % of men think the consumption level is a problem 70 % think the government is not doing enough to reduce alcohol damages 62 % want to ban alcohol advertising when it is done by positive images, appealing to the viewer’s feelings 59 % want to ban sponsoring by the alcohol industry and alcohol advertising in sports events
Kännikapina! New and radical…way of activities and information Grass root Experimental, criticizing alcohol … Fun and humor very important Debating alcohol policy, ways of drinking, alcohol advertising Spreading the message of being citical to alcohol Active in Finnish media, various events, on the web Members on mailing list ~550 Members in Facebook ~2000 Also on ݺߣshere, Twitter, Flickr The debate is getting stronger…

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  • 2. What is Kännikapina? A movement that questions the present role of alcohol in society and breaks myths associated with alcohol use www.kannikapina.fi/english
  • 3. To whom? Open for all who want to change alcohol culture and think that people in Finland should drink less
  • 4. Goals… Finland, where every grown-up can make decisions about alcohol use or not using, without encouragement and pressure from advertising, media and other people to use alcohol Finland, where you don’t have to explain why you are sober Finland, where it’ easy can be social and sober
  • 5. Alcohol in the center Alcohol use is the norm. If you don’t drink, you have to explain. There is an alcohol fantasy at large: a general perception that using alcohol is fun.
  • 6. Change has begun! www.kannikapina.fi
  • 10. Alcohol is the primary cause of death for both men and women in Finland The cost of alcohol for society (3,8 -6,6 billion euros) is far bigger than the incomes from alcohol selling (about one billion). Alcohol industry takes the biggest profits, the majority of bills are paid by the municipalities. Alcohol is the biggest threat to public health – it is absurd to allow its advertising
  • 11. People in Finland are quite critical against the present level of alcohol consumpition 70 % think the consumption level is a problem 70 % think that we should be stricter against drinking and drunk behavior 78 % of women think the consumption level is a problem 60 % of men think the consumption level is a problem 70 % think the government is not doing enough to reduce alcohol damages 62 % want to ban alcohol advertising when it is done by positive images, appealing to the viewer’s feelings 59 % want to ban sponsoring by the alcohol industry and alcohol advertising in sports events
  • 12. Kännikapina! New and radical…way of activities and information Grass root Experimental, criticizing alcohol … Fun and humor very important Debating alcohol policy, ways of drinking, alcohol advertising Spreading the message of being citical to alcohol Active in Finnish media, various events, on the web Members on mailing list ~550 Members in Facebook ~2000 Also on ݺߣshere, Twitter, Flickr The debate is getting stronger…