際際滷

際際滷Share a Scribd company logo
Knooooorr !!!! Is ka magic hi aur
Knorr
Every one has its own taste .
 Its no 1 brand of Unilever with the annual sale of 3 billion
 Knorr provides variety of flavors
 Quick taste enhancer
 Always in search of the best flavors
 Worldwide renown name
 Affordable prices
 Different types of packing
 Convenient to cook
Key Facts
NOODLES
KNORR MARKETING STRATEGY
Knorr soups are
made of 100%
natural
vegetables
with no added
preservatives
Products
Knorrs products are
priced a little bit
lower than the
competitors as it
follows a
penetration pricing
strategy.
Price
Knorr is sold in over 78
countries around the
world. It uses the
existing channel of
Unilever in each
country for distribution
and delivery
Place
Knorr follows
aggressive marketing
and promotion strategy
in its marketing mix for
its products. Most of its
advertisements are still
via the television
commercial channel.
Promotion
Knorr
Tea Brands
Unilever entered the tea
market by buying tea
companies. Unilever is now a
dominant player in the tea
marketinmanycountries.
In Pakistan, the most favorite tea
brands of Unilever are Supreme
and Lipton they provide a healthy
dose of extra flavor Naturally
protective antioxidants along with
an enticing boost of fruity, herbal
flavor
Lipton
products
Black
Tea
Green
Tea
Flavored
Black
Tea
Herbal
Tea
Lipton
Iced Tea
Liptons Product Range
Rich taste, unique aroma and distinctive
flavor make Lipton one of the most in-
demand tea brands in the world market. It
has a diversified product that has evolved
over time to include various variants
LIPTON GREEN TEA
A delicate, clean taste, subtle aroma
and a beautiful pale green color
characterize our range of green tea
products. Variety of exotic flavors, like
LEMON GINSENG and ORANGE,
PASSIONFRUIT AND JASMINE are
being used.
Knorr
Knorr
Tandurust rahain, mast rahain
 Each family has its own unique tradition and ways to enjoy their cup of tea.
 Brooke Bond Supreme has played a very important role in this
tradition for nearly three decades.
 It has brought families closer together over joyous tea drinking
occasions.
 Testament to this is the fact that it is the largest selling tea brand of
the country, with undoubtedly the widest geographical spread.
SUPREME
Advertising
Direct Marketing
Sales Promotion
Internet Marketing
Public Relations
Knorr

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Knorr

  • 1. Knooooorr !!!! Is ka magic hi aur Knorr Every one has its own taste . Its no 1 brand of Unilever with the annual sale of 3 billion Knorr provides variety of flavors Quick taste enhancer Always in search of the best flavors Worldwide renown name Affordable prices Different types of packing Convenient to cook Key Facts
  • 3. KNORR MARKETING STRATEGY Knorr soups are made of 100% natural vegetables with no added preservatives Products Knorrs products are priced a little bit lower than the competitors as it follows a penetration pricing strategy. Price Knorr is sold in over 78 countries around the world. It uses the existing channel of Unilever in each country for distribution and delivery Place Knorr follows aggressive marketing and promotion strategy in its marketing mix for its products. Most of its advertisements are still via the television commercial channel. Promotion
  • 5. Tea Brands Unilever entered the tea market by buying tea companies. Unilever is now a dominant player in the tea marketinmanycountries. In Pakistan, the most favorite tea brands of Unilever are Supreme and Lipton they provide a healthy dose of extra flavor Naturally protective antioxidants along with an enticing boost of fruity, herbal flavor
  • 6. Lipton products Black Tea Green Tea Flavored Black Tea Herbal Tea Lipton Iced Tea Liptons Product Range Rich taste, unique aroma and distinctive flavor make Lipton one of the most in- demand tea brands in the world market. It has a diversified product that has evolved over time to include various variants LIPTON GREEN TEA A delicate, clean taste, subtle aroma and a beautiful pale green color characterize our range of green tea products. Variety of exotic flavors, like LEMON GINSENG and ORANGE, PASSIONFRUIT AND JASMINE are being used.
  • 9. Tandurust rahain, mast rahain Each family has its own unique tradition and ways to enjoy their cup of tea. Brooke Bond Supreme has played a very important role in this tradition for nearly three decades. It has brought families closer together over joyous tea drinking occasions. Testament to this is the fact that it is the largest selling tea brand of the country, with undoubtedly the widest geographical spread. SUPREME