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KNOWLEDGE MANAGEMENT-KNOWLEDGE MANAGEMENT-
MAKING THE MOST OFMAKING THE MOST OF
INTELLECTUAL ASSETSINTELLECTUAL ASSETS
YAKUBU, EMMANUEL OJOCHENEMI
HOW DO THE "WISE OWLS" IN YOUR
ORGANIZATION SHARE THEIR
KNOWLEDGE?
BACKGROUND
• Most of us need knowledge in some form to do our jobs
well.
• Perhaps you need to understand how your customer
database is designed, so that you can extract a
particular report.
• Maybe you need to know the best way to get senior
managers to approve a business case.
• Or perhaps, even, you need to know how your boss
prefers to receive bad news, so that you can deliver this
as painlessly as possible.
• All of these things require specific knowledge. No
matter what your job is, you need this knowledge if
you're going to do a good job.
QUESTIONS
• This background seems obvious,
right?
• But how does your organization
HANDLE all of this knowledge? When
you have a question, is it easy for you
to find an answer, or do you have to
search for hours or days to find what
you need to know?
INTRODUCTION
The above explain why knowledge
management is so important.
Knowledge management is the
practice of organizing, storing, and
sharing vital information, so that
everyone can benefit from its use.
CONT’D
In this paper, we'll look at exactly what
knowledge management is, and how
you can start organizing knowledge
within your own organization, thereby
saving money and increase
productivity.
WHAT IS KNOWLEDGE?
Words like "DATA,"
"INFORMATION," and
"KNOWLEDGE" are often used
interchangeably. But there are
some important differences:
DATA
Data is a specific fact or figure, without 
any context. For example, the number 
1,000 is a piece of data, as is the name 
Emmanuella or Frances. Without 
anything else to define them, these 
two  to three items of data are 
meaningless.
INFORMATION
Information is data that's organized. 
So, pieces of information are 
“Emmanuella or Frances is a CEO" and 
"1,000 widgets." We have more details, 
so now the data makes more sense to 
us.
KNOWLEDGE
• Knowledge, then, builds on the 
information to give us context. 
Knowledge is “Emmanuella or Frances 
is the CEO of our company's biggest 
competitor, and her company ships 
1,000 widgets every hour."
• The key difference between 
knowledge and information is that 
knowledge gives us the power to take 
action. We can USE it.
DIFFERENT TYPES OF KNOWLEDGE
There are also two different types of knowledge, explicit
and tacit:
• Explicit knowledge includes things that you can easily 
pass on to someone else by teaching it or putting it into 
a database or a book. Explaining your company's safety 
protocols to a new team member is demonstrating 
explicit knowledge.
• Tacit knowledge is less quantifiable. It's when you know 
that your company's best client won't make a deal 
unless you go golfing with her – or when you know that 
your department's most reliable supplier is the smallest 
one, but only if you place your order by the 15th of 
every month. This is knowledge that's most often 
learned by experience. It's the stuff you know, but don't 
necessarily know that you know.
BENEFITS OF KNOWLEDGE
MANAGEMENT
• The major benefit of knowledge management is 
that information is easily shared between staff 
members, and that knowledge isn't lost if 
someone goes on vacation, gets sick, or leaves 
the company.
• This can result in substantial savings to an 
organization's bottom line. People are easily 
brought up to speed and valuable knowledge 
assets are never lost (which means that you don't 
lose time and money when people have to learn 
new information quickly).
CONT’D
• Because ideas can be shared easily, knowledge 
management may also increase innovation and 
help create better customer relationships. And if 
the company has a global team, knowledge 
management can create a more powerful 
workforce when all of those different cultures 
are brought together to share assets.
• Knowledge management gives staff members 
the knowledge they need to do their jobs better. 
This makes them more productive.
IMPLEMENTING KNOWLEDGE
MANAGEMENT
   There are two different ways of 
managing knowledge: 
 using technology-based systems, 
or
 ܲԲǴڳٱٱ𳾲.
1. TECHNOLOGY-BASED SYSTEMS 
Technology-based systems – These can include a 
collaborative wiki, where everyone can add and 
edit information. Or, it can include programs or 
databases on the company's intranet, with 
information organized so that everyone can 
access them.
Any technology-based system will have 
challenges. For instance, who will manage the 
project? Who will keep the information up to 
date? How will people access the information?
There's no "one size fits all" approach here. 
Every company and culture is different.
2. SOFTER SYSTEMS
Softer systems – These are things like specific actions or 
meetings that take place to share knowledge and help people 
connect with one another.
Consider the following methods as part of your soft knowledge 
management systems:
– Shadowing.
– Mentoring.
– Instant messaging and intranet forums.
– Specific actions, like After Action Reviews after significant 
events, and Post-Implementation Reviews  after a project has 
been completed.
– Voluntary groups, also called communities of practice that 
help team members doing the same thing in different areas to 
meet informally and share information.
REASONS BOTH APPROACHES
 Keep in mind that technology-based 
knowledge management systems are 
great at capturing explicit knowledge, but 
not so great at capturing tacit knowledge. 
Tacit knowledge is more often captured by 
softer systems, like the ones listed above.
This is why knowledge management 
approaches should try to use both 
approaches.
TIPS FOR IMPLEMENTING KNOWLEDGE
MANAGEMENT SYSTEMS
A. Identify tacit knowledge first – 
Many organizations find that 
identifying their team's tacit 
knowledge is the biggest hurdle. If you 
implement a knowledge management 
system in your department or 
company, start with a brainstorming 
session with your team to get their 
ideas flowing on how to capture this.
CONT’D
B. Start with a small team – It's 
very easy to get overwhelmed with the 
amount of knowledge that could be 
shared. Start with a small group, in one 
department, and grow from there. This 
will help you figure out what 
information you'd like to keep, and 
how you'd like to organize it.
CONT’D
C. Help staff feel comfortable about
sharing knowledge – It might be hard to "sell" 
knowledge management to your team. After all, you're 
asking them to share their hard-won knowledge and 
experience, the very things that make them valuable to 
the company. (This can be a powerful incentive for 
people not to share their knowledge!)
Make knowledge sharing part of the company culture, 
and something that EVERYONE does. This will help make 
team members feel more comfortable about getting 
involved. And, consider bringing knowledge sharing into 
your formal approach to performance management, so 
that people are rewarded for sharing information freely.
CONT’D
D.  Make it as easy as possible for your
team to share information – Everyone 
is busy. If being part of a knowledge 
management program is difficult or 
time-consuming, people may not want 
to be involved. The easier it is for 
people to participate, the more likely 
you are to succeed.
CONT’D
E.Plan for retiring team members – 
Retirement is a major reason why so 
many organizations are trying to 
quickly implement knowledge 
management systems right now. If 
you're facing a baby-boomer 
generation that's about to walk out of 
the door, it makes sense to start 
collecting their experience first.
CONCLUSION
 Knowledge management is 
becoming increasingly important to 
organizations. Having an effective 
knowledge management system 
not only protects revenues, it may 
also improve retention, increase 
productivity, and promote 
innovation.
CONT’D
 Knowledge management systems 
should try to implement a two-part 
approach: using a database or  
collect explicit knowledge, and 
connecting colleagues to one-
another to share tacit knowledge.
Thank You

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