British Petroleum (BP) is an international oil and gas company based in London. BP was an early adopter of knowledge management (KM) in the 1990s. This case study focuses on one of BP's KM initiatives called Virtual Teamwork, which used technology to support collaboration across distances. Virtual Teamwork proved useful in 1995 when it helped repair a drilling ship's equipment failure in the North Sea within hours using a video connection, avoiding major losses. Other KM initiatives at BP included Operational Excellence, Peer Assist, After Action Review, and Retrospect. Critical success factors for BP's KM included top management support, clear plans and policies, sufficient budgets, excellent technology, and measuring results objectively.
2. INTRODUCTION
- British Petroleum (BP) is an international oil
& gas based in London, UK.
- Third largest energy company in the world
- Fourth largest in the world based on its 2011
income
- One of the six oil & gas "super majors
- BP under the leadership of its former CEO
Lord Browne was among the first to embrace
it in mid-1990s when KM first emerge
- BP has since used KM where experience of
its employees & experts around the world are
put all together to create the best practice &
competitive advantage
3. CASE STUDY
-Case study is on one of KM initiatives of BP
called Virtual Teamwork (VT).
- Main objective of the initiatives was to support
collaboration across the barriers of distance &
organizational structure through the use of
sophisticated technology
4. CASE STUDY
- Main goals of VT was increasing
efficiency & effectiveness in decision
making, reducing cost, adhering to
schedules and creatively solving
problem
5. CASE STUDY
- VT in 1995 proved very useful when a mobile
drilling ship (leased at $150,000 per day) in
North Sea halt its operation due to an
equipment failure
-The faulty hardware was easily repaired with
the help of a BP drilling equipment expert in
Aberdeen using a video camera connected by a
satellite onboard from VT
-Saved BP from huge losses as the down time
was only a few hours
6. OTHER KM INITIATIVES OF BP
- Operational Excellence (OE)
- Peer Assist
- After Action Review
- Retrospect
- Human Portal.
7. THE CRITICAL SUCCESS FACTORS (CSF) OF BPS KM INITIATIVES
KM Initiatives
CSF
- Undivided top management
support
- Clear Organizations Policy and
Plan
- Sufficient budget
- Great core team
Virtual
- Excellent pilot project with
Teamwork
superb hardware/software
package and coaching program
- Result measured objectively by
engaging independent
consulting firm
- BPs personnel commitment
and enthusiasm
Strategy/ies Used
- Collaboration supported across
the barriers of distance and
organizational structure
through the use of sophisticated
technology.
- Creative and efficient sharing
of knowledge and best practices
with the help of technology
- Pool areas of expertise to
support real operational or
strategic business needs
- Task-specific knowledge
sharing and developing
partnership with other units
and companies
8. KM Initiatives
CSF
Strategy/ies Used
- Focused on manufacturing &
operations base which is one of
Operational
the key areas of Operational
Excellence:
Excellence.
- Operations
- OE portal where process
Value Process assessments are completed.
(OVP)
- External Valuators which is an
internal group of people who did
-Capturing best in BP
knowledge practices.
-Identifying areas for
improvement.
-Providing assurance that
performance gaps are closing.
the process assessments.
- Synergies building among
project teammates.
Peer Assist
- Project teammates helping
each other with important
issues facing the team.
- Project teammates meeting
when needed to get their peer
insights on important issues
facing the project.
9. KM Initiatives
CSF
- Assumptions, expectations and
Strategy/ies Used
- Past lessons should help inform
goals are made explicit which can current and future planning.
provide a frame for subsequent
- A simple and quick 4 questions
activity.
format where participants are
After Action
- A simple way in learning quickly ask:
Review (AAR)
from the successes and failures of (1) What was supposed to
tasks.
happen?
-The ease of use and to remember (2) What actually happened?
made AAR easily adopted and
(3) Why were there differences?
implemented.
(4) What did we learn?
- Conducte in more dept where
specific lessons and insights for
Retrospect
- Capturing specific lessons and
future project are captured.
insights for future project by
- Evaluation done directly by
interview.
interview.
10. KM Initiatives
CSF
Strategy/ies Used
- Identifying and
cultivating a particular
- Managers helping staff
Human
Portal
type of T-shaped
to identify third party in
manager who connects
organization who can
people seeking
provide the much needed information with those
information.
who can help them
effectively serving as
human portals.
11. KM OBJECTIVES & STRATEGIES THAT
CAN BE IMPLEMENTED IN RMAF
- VIRTUAL TEAMWORK
- OE
- PEER ASSIST
- AFTER ACTION REVIEW
12. CONCLUSION
-BP as one of the pioneer in KM has
benefited greatly from their KM initiatives
- Very significant - attributed around $260
million of added value
- Until now, BP has continuously improved
& supported its KM program & projects
across its organization & the world.