Kortom Toekomstcongres Indigov Trends In Overheidscommunicatie En Web 2.0
•
1 like•465 views
The document discusses how governments can use various Web 2.0 tools like social media, blogs, photo sharing, and wikis to better inform, engage and interact with citizens. It provides examples of how tools like YouTube channels, Twitter, social networks and citizen reporting sites can help with communication, campaigns, crisis response and participatory governance. The key impact is that Web 2.0 allows for more two-way communication between governments and the public.
![Government 2.0 Public services in the new era Jo Steyaert [email_address]](https://image.slidesharecdn.com/kortomtoekomstcongres-indigov-trendsinoverheidscommunicatieenweb2-0-090514041300-phpapp01/85/Kortom-Toekomstcongres-Indigov-Trends-In-Overheidscommunicatie-En-Web-2-0-1-320.jpg)
![Indigov Spin-off K.U.Leuven Specialist in consultancy en user oriented research Expertise in eGovernment, 360° communicatie, new media and online research tools EU, Flemish and en federal government, local authorities, national en international media, … Karel van Lotharingenstraat 4 3000 Leuven BELGIUM Tel: +32 16 22 62 14 Fax: +32 16 22 62 18 [email_address] [email_address] www.indigov.be](https://image.slidesharecdn.com/kortomtoekomstcongres-indigov-trendsinoverheidscommunicatieenweb2-0-090514041300-phpapp01/85/Kortom-Toekomstcongres-Indigov-Trends-In-Overheidscommunicatie-En-Web-2-0-57-320.jpg)
Kortom Toekomstcongres Indigov Trends In Overheidscommunicatie En Web 2.0
- 1. Government 2.0 Public services in the new era Jo Steyaert [email_address]
- 2. THE WEB IS THE MAIN CHANNEL
- 3. 4 500 000 Households 60% online 10 666 866 Belgian citizens 70% online Internet is a part of our society Belgium= Community!
- 4. WHAT IS WEB 2.0?
- 6. Web2.0 Content Created Shared Remixed Repurposed Passed along BY USERS Web1.0 Information Published Consumed BY THE USER
- 9. IMPACT ON GOVERNMENT COMMUNICATION
- 10. Impact on communication patterns Web 2.0 as a service: sender still central Inform: web 1.0 with 2.0 tools: make information better accessible Create awareness: convince people Engage: stimulate people to act Crisis communication: faster and more spread Web 2.0 as a way of communication – all users central Interact: users generate information, idea’s, proposals,…: users cooperate Participate: users are central actors and producers
- 11. INFORM WEB 2.0 as a service
- 12. Government & databases Increase accessibility and relevance of government database Easier to use More understandable information Intuitive user interfacing More adopted to people’s needs … .
- 14. Government & Photo sharing Publish pictures of Events Campaigns Party’s (governmental) Museums Royal visits Tourism Politics … .
- 15. Perfect for a photo competition
- 16. Government & podcasting "iPod" and "broadcast“
- 17. Government & Video sharing Give you’re message a voice! ïƒ People love video’s
- 20. BLOGGING Post announcements & progress Post summaries & current projects Interact with citizen blogs
- 21. Government & Twitter Let people know what you’re Doing Reading Writing Thinking Seeing …… . Spread the word ïƒ Follow & be followed!
- 22. U.S congress Tweets! First hand information from over 50 congress members
- 23. Government & own channels Create an own brand or channel ïƒ Not just a bunch of video’s or information ïƒ Create Government Channels ïƒ Integration of different tools and technologies
- 24. www.youtube.com/user/househub Channel dedicated to the U.S. House of representatives
- 25. CREATE AWARENESS WEB 2.0 as a service
- 27. Ìý
- 28. Ìý
- 29. Ìý
- 30. Ìý
- 31. Ìý
- 32. ENGAGE WEB 2.0 as a service
- 33. Government & social networking Profile - group - pages - events – applications Make fans, supporters, .. Make announcements Send event invitations Take care of your network, keep it fresh.
- 34. Belgium Governmental presence is limited Politicians started working with social media!
- 36. LinkedIn is a professional Network ïƒ
- 37. Governmental presence high for the Netherlands Belgium has fallen behind
- 38. Possible to create a new community BDPlaza is a private community, only employees can enter (Netherlands)
- 40. CRISIS COMMUNICATION WEB 2.0 as a service
- 41. LA Fire Department: "We have responsibilities to the public to move the information as quickly as possible ... so that they can make key decisions." Crisis communication
- 43. Ìý
- 44. INTERACT WEB 2.0 as a way of communication
- 45. Wiki
- 48. www.fixmystreet.com You can report every local problem, f.e. Graffiti & road problems. Reports include: Description of the problem Picture Map of the location
- 50. Ìý
- 51. PARTICIPATE WEB 2.0 as a way of communication
- 52. Government & Virtual World
- 53. Ìý
- 54. Obama is making a change through Social Media!
- 55. Ìý
- 56. Ìý
- 57. Indigov Spin-off K.U.Leuven Specialist in consultancy en user oriented research Expertise in eGovernment, 360° communicatie, new media and online research tools EU, Flemish and en federal government, local authorities, national en international media, … Karel van Lotharingenstraat 4 3000 Leuven BELGIUM Tel: +32 16 22 62 14 Fax: +32 16 22 62 18 [email_address] [email_address] www.indigov.be