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Kotex presentation for cvg

Maria II
Maria II

This document outlines a plan to develop a website targeted towards teenage girls. It discusses the target demographic of 15-21 year old girls who are active in sports, dance, and interested in relationships, careers, fashion and health. It proposes developing a website, games, and mobile apps to provide tools and content in these areas. It includes a budget and timeline for development estimated between 7.5-12.5 months with a total budget of over 4.5 million Russian rubles including agency fees.

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Presented by Maria I
Leek-free period Comfortable experience Improvement I love I didnt know I needed Discreet periods Makes my period no big deal
Girls; age 15-21 Characteristics: active lifestyle, sports, dance, desire to learn more, independent, self-confident Value freedom to live the way they want. Areas of interest: relationships, career, health, fashion, sport Means of communication: internet: social sites, IM; mobile phones.
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1. Teenagers are consuming more media, certainly not prepared to pay for it. 2. They resent intrusive advertising on billboards, TV and the Internet. 3. They are happy to chase content and music across platforms and devices (iPods, mobiles, streaming sites). 4. Print media (newspapers, directories) are viewed as irrelevant 5.The convergence of gaming, TV, mobile and Internet is accelerating with huge implications for pay-TV.
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Relationships Fashion & style Career Health Sport
Concept: the site where you find practical digital tools that help you build relationships, career, reveal your potential. Its the free multimedia tool kit for a young modern and stylish girl: Menu: Video, Audio, Real Games, Mobile Apps, Ipad Apps, Magazine Buttons: You, Love, Fashion & style, Money, Fun, Sport, Health, Donate, Contribute Additional functionality: Personal room, Chat,
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SM Coverage per month, people PPC, rur Vkontakte 387666 10,26 Facebook 223660 43,29 Moi mir 3028800 16,25 Odnoklassniki 2469630 16,25 Liveinternet 539954 1
1. Flash mob in the internet : Organized by teenagers 0 cost WOM 2. Quest in the internet: Several partners Through several internet platforms WOM
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Stage Time period Team preparation 1 week Approval of technical task and design of the site 2 weeks - 1 month Website development (programming) 2 months Approval of technical task and design of games 2 weeks - 1 month Game development (programming) + testing 2 months Approval of technical task and design of apps 2 weeks - 1 month Apps development ( technical part) + testing 3 months Registration as an Apple and Android developer, approval of an app 3 months Content development 2 months Partners network development 2 months Launch and Testing 1 month Optimization and promotion 3-8 months Time period, min 7.5 months Time period, max 12.5 months
Currency - RUR Development 油 油 油 油 油 Item Quarter 1 Quarter 2 Quarter 3 Quarter 4 Total Development Engine 10000 0 0 0 油 Domain 150 0 0 0 油 Website development 0 0 0 0 油 Games development for SM 0 0 0 0 油 Apps development for Android 0 0 0 0 油 Apps development for iOS 0 0 0 0 油 Email marketing software 0 15000 0 0 油 Total Development 10150 15000 0 0 25150
Promotion 油 油 油 油 油 Item Quarter 1 Quarter 2 Quarter 3 Quarter 4 Total promotion SEO 0 0 0 0 油 Context ADV Google 10000 12000 15000 20000 油 Context ADV Yandex 9000 10000 15000 20000 油 ADV FB 5000 5000 7000 7000 油 ADV Vkontakte 10000 15000 20000 25000 油 ADV Moi Mir 10000 15000 20000 25000 油 ADV Odnoklassniki 10000 15000 20000 25000 油 ADV Liveinternet 10000 15000 20000 25000 油 Paid links 5000 5000 5000 5000 油 Total Promotion 69000 92000 122000 152000 435000
Content development 油 油 油 油 油 Title Quarter 1 Quarter 2 Quarter 3 Quarter 4 Total Content Developmet Video team (4 people) 200000 0 0 0 油 Total Content Developmet 200000 0 0 0 200000 Human resources 油 油 油 油 油 Title Quarter 1 Quarter 2 Quarter 3 Quarter 4 Total Human Resources Web developer for the site (1) 40000 0 0 0 油 Designer (2) 110000 0 0 0 油 Web developer for apps (1) 260000 0 0 0 油 Web developer for games (1) 90000 油 油 油 油 Social media manager (1) 0 120000 120000 120000 油 Business development manager (1) 150000 150000 150000 150000 油 Content manager/Editor (1) 150000 150000 150000 150000 油 SEO/Context ADV manager (1) 0 60000 60000 60000 油 Project manager (1) 120000 120000 120000 120000 油 Junior Project Manager (1) 90000 90000 90000 90000 油 Manager's assistant (1) 45000 45000 45000 45000 油 Total Human Resources 1055000 735000 735000 735000 3260000
TOTAL BUDGET 油 油 油 油 3920150 Agency Commission 油 油 油 油 15% TOTAL BUDGET incl.Agency Commission 油 油 油 油 4508172,5
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Kotex presentation for cvg

  • 2. Leek-free period Comfortable experience Improvement I love I didnt know I needed Discreet periods Makes my period no big deal
  • 3. Girls; age 15-21 Characteristics: active lifestyle, sports, dance, desire to learn more, independent, self-confident Value freedom to live the way they want. Areas of interest: relationships, career, health, fashion, sport Means of communication: internet: social sites, IM; mobile phones.
  • 4. 油
  • 5. 油
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  • 7. 油
  • 8. 油
  • 9. 1. Teenagers are consuming more media, certainly not prepared to pay for it. 2. They resent intrusive advertising on billboards, TV and the Internet. 3. They are happy to chase content and music across platforms and devices (iPods, mobiles, streaming sites). 4. Print media (newspapers, directories) are viewed as irrelevant 5.The convergence of gaming, TV, mobile and Internet is accelerating with huge implications for pay-TV.
  • 10. 油
  • 11. 油
  • 12. 油
  • 13. 油
  • 14. 油
  • 15. 油
  • 16. 油
  • 17. Relationships Fashion & style Career Health Sport
  • 18. Concept: the site where you find practical digital tools that help you build relationships, career, reveal your potential. Its the free multimedia tool kit for a young modern and stylish girl: Menu: Video, Audio, Real Games, Mobile Apps, Ipad Apps, Magazine Buttons: You, Love, Fashion & style, Money, Fun, Sport, Health, Donate, Contribute Additional functionality: Personal room, Chat,
  • 19. 油
  • 20. 油
  • 21. 油
  • 22. 油
  • 23. SM Coverage per month, people PPC, rur Vkontakte 387666 10,26 Facebook 223660 43,29 Moi mir 3028800 16,25 Odnoklassniki 2469630 16,25 Liveinternet 539954 1
  • 24. 1. Flash mob in the internet : Organized by teenagers 0 cost WOM 2. Quest in the internet: Several partners Through several internet platforms WOM
  • 25. 油
  • 26. 油
  • 27. 油
  • 28. Stage Time period Team preparation 1 week Approval of technical task and design of the site 2 weeks - 1 month Website development (programming) 2 months Approval of technical task and design of games 2 weeks - 1 month Game development (programming) + testing 2 months Approval of technical task and design of apps 2 weeks - 1 month Apps development ( technical part) + testing 3 months Registration as an Apple and Android developer, approval of an app 3 months Content development 2 months Partners network development 2 months Launch and Testing 1 month Optimization and promotion 3-8 months Time period, min 7.5 months Time period, max 12.5 months
  • 29. Currency - RUR Development 油 油 油 油 油 Item Quarter 1 Quarter 2 Quarter 3 Quarter 4 Total Development Engine 10000 0 0 0 油 Domain 150 0 0 0 油 Website development 0 0 0 0 油 Games development for SM 0 0 0 0 油 Apps development for Android 0 0 0 0 油 Apps development for iOS 0 0 0 0 油 Email marketing software 0 15000 0 0 油 Total Development 10150 15000 0 0 25150
  • 30. Promotion 油 油 油 油 油 Item Quarter 1 Quarter 2 Quarter 3 Quarter 4 Total promotion SEO 0 0 0 0 油 Context ADV Google 10000 12000 15000 20000 油 Context ADV Yandex 9000 10000 15000 20000 油 ADV FB 5000 5000 7000 7000 油 ADV Vkontakte 10000 15000 20000 25000 油 ADV Moi Mir 10000 15000 20000 25000 油 ADV Odnoklassniki 10000 15000 20000 25000 油 ADV Liveinternet 10000 15000 20000 25000 油 Paid links 5000 5000 5000 5000 油 Total Promotion 69000 92000 122000 152000 435000
  • 31. Content development 油 油 油 油 油 Title Quarter 1 Quarter 2 Quarter 3 Quarter 4 Total Content Developmet Video team (4 people) 200000 0 0 0 油 Total Content Developmet 200000 0 0 0 200000 Human resources 油 油 油 油 油 Title Quarter 1 Quarter 2 Quarter 3 Quarter 4 Total Human Resources Web developer for the site (1) 40000 0 0 0 油 Designer (2) 110000 0 0 0 油 Web developer for apps (1) 260000 0 0 0 油 Web developer for games (1) 90000 油 油 油 油 Social media manager (1) 0 120000 120000 120000 油 Business development manager (1) 150000 150000 150000 150000 油 Content manager/Editor (1) 150000 150000 150000 150000 油 SEO/Context ADV manager (1) 0 60000 60000 60000 油 Project manager (1) 120000 120000 120000 120000 油 Junior Project Manager (1) 90000 90000 90000 90000 油 Manager's assistant (1) 45000 45000 45000 45000 油 Total Human Resources 1055000 735000 735000 735000 3260000
  • 32. TOTAL BUDGET 油 油 油 油 3920150 Agency Commission 油 油 油 油 15% TOTAL BUDGET incl.Agency Commission 油 油 油 油 4508172,5
  • 33. 油