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Kristy gardner-online-food-blogger-summit-presentation

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Kristy Gardner

The document provides 10 steps for uniquely branding a food blog, including planning content and branding elements, designing the blog, finding an authentic voice, promoting the blog through social media, and evaluating the brand over time. It is a presentation by Kristy Gardner of Gastronomical Sovereignty on how to stand out from the crowd and get noticed by developing a clear, consistent brand identity for a food blog.

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Don't Follow the Herd: 10 Ways to Uniquely Brand Your Food Blog & Get Noticed Today! Prepared by 息 Kristy Gardner of Gastronomical Sovereignty & ohksocialmedia
Amuse Bouche (the introduction) What is this talk about? Why and how it will benefit YOU! Who I am & what I do. What is Branding? What does branding your food blog look like? Branderiffic! The 10 steps you can do to uniquely brand your food blog and get noticed!
What up! (a bit about me) I love food. Obviously. Alberta to BC to Ont. Education. Food philosophy. In my spare time: I dig food. Literally! I write freelance. I like long hikes in the back country, camping, reading good novels, bourbon, and pigs.
Who the heck is this chick? (me) Conception 2009. Manifested 2010. Building & evolving for past three 1/2 yrs. Why I love it. How this has lead to getting paid to blog.
Who the heck is this chick? (me cont..) From blogging to... blogging. ohksocialmedia. Winter of 2013. Evolution of business. Other business opportunities. Importance of social media.
What is Branding? (the low down) Constructing your vision into a cohesive and consistent image so that it becomes recognizable to a larger audience. Open to evolving. Can always be re-evaluated. Includes: Sound of your voice. How you engage with others. Look of your blog and social media accounts. Smallest details to the grandest ideas. What does branding look like..... (10 steps).
Branded Examples (ohksocialmedia)
Branded Examples (ohksocialmedia)...
Branded Examples (ohksocialmedia)...
Branded Examples (ohksocialmedia)...
Step 1 Planning The Menu: What Will It Be? Before you can cook, you need to know what you're making. Questions to ask: Why are you blogging? What impression do you want to create? 3 points of view (audience; internal; industry). What do you want to see come out of your blog? What resources are available to you? Your blog is you... Digitized
Step 2 Choosing Your Ingredients: Your Brand's Elements Selecting the name, tagline, fonts, colours, images, layout, etc... Mood Boards Descriptors as Guidelines Consistency! Look at Competition (aka allies) Standards v. Originality Get off the computer
Step 3 Setting Up Your Station: Naming & Claiming Your Space Platforms (Blogger V. Wordpress V. Tumblr) Domain names (.com v .net v .org v. .ca)
Step 4 Doing the Prep: The Design Integrating your ingredients into a cohesive image Design important fancy-pants not. Be authentic & true to your image & content. Looks PLUS content! Photos White space
The Design Continued... The nitty gritty About Us - make it count! Layout options. Cloud tags & Category lists. Social Media Accounts. Navigation Menu simple and intuitive. Testimonials, Reviews, Appearances, etc... Hiring an expert get what you pay for.
Kristy gardner-online-food-blogger-summit-presentation
Kristy gardner-online-food-blogger-summit-presentation
Step 5 Get Cookin! - The Execution Strategy Consistency in brand and interactions Create A Schedule! Developing Posts (Blogging.) Promotion: Social Media. Comment, Comment, Comment, Comment Comment. Other Blog Work: *** Reaching out to others *** Finding time to plan. Finding time for you. Keeping it fun.
Kristy gardner-online-food-blogger-summit-presentation
Kristy gardner-online-food-blogger-summit-presentation
Step 6 Authentic Cuisine: Finding Your Voice Develop a sound. Tell stories. Images & Photos: Great pictures.. Be unique. Dare to be: Honest. Controversial. Authority. Emotional. Different.
http://www.latartinegourmande.com
http://www.jamieoliver.com
http://naturallyella.com
Step 7 Plating: Preparing for Your Guests Confidence. Be AND Do. Share your truth: Positivity v Negativity. Honesty. Creativity.
Step 8 Serve It Up Get Your Brand Seen Reach out to others Comment Networking via social media Start small & build up Don't just start the conversation, be a part of it Speak WITH your audience, not AT them Beware the dreaded RT Be in people's feeds (consciousness) but don't be annoying Calls to action
Get Your Brand Seen Continued... Others via social media, giveaways, etc.. Also to yourself: Guest Posting Make food from other bloggers (allies not enemies) Article Writing
Step 9 Chow Down: Buying Into Your Brand Advertising Third party sidebar ads Ads & prime real-estate Is it worth it? Link advertising Sponsors Promotions, testing & samples Making money blogging Branding as a launch pad for other opportunities Establishing yourself as an authority Build opportunities
Step 10 Cleaning Up the Kitchen: Evaluating & Re-Evaluating Periodic check-ins. Self Audience don't be afraid to speak with them! Best way to give them what they want. Throw out the old to keep it fresh Keep it fun
In closing... Micromovements Consistency Empower others Take risks You can't do it all Collaborate Use your resources Pay a professional Evaluate and re-evaluate Evolve! Keep it fresh by allowing for change
Thank you! (be social!) Websites www.gastronomicalsovereignty.com www.ohksocial.com Social Media kristygardner@gmail.com
This presentation was created by: Kristy Gardner of: Gastronomical Sovereignty ohksocialmedia Website Twitter Blog Facebook Google+ Pinterest LinkedIn Instagram Etsy Email Gastronomicalsovereignty.com | www.ohksocial.com
Contributions & Credits... Amuse Bouche 際際滷 #2 - http://pinterest.com/pin/139541288424213927/ Eating Churros 際際滷 #3 http://www.instagram.com/kristy_gardner Gastronomical Sovereignty 際際滷 #4 http://www.gastronomicalsovereignty.com Ohksocial 際際滷 #5 http://www.ohksocial.com Branded Examples 際際滷s #7, 8, 9, 10 http://www.ohksocial.com/portfolio Ingredients 際際滷 #12 - iStock Photo Plates 際際滷 #13 - http://www.frenchlarkspur.blogspot.com Cutting Board 際際滷 #13 - iStock Photo Collages 際際滷s #16 & 17 by ohksocialmedia Skillet 際際滷 #18 - http://www.seriouseats.com Blog Schedule Templates 際際滷s #19 & 20 http://www.ohksocial.com/be-ablogger-series-blog-schedule/
Contributions & Credits (cont)... SARK 際際滷 #21 - http://www.planetSARK.com La Tartine Gourmande Collage 際際滷 #22 http://www.latartinegourmande.com Jamie Oliver Collage 際際滷 #23 http://www.jamieoliver.com Naturally Ella Collage 際際滷 #24 http://www.naturallyella.com Asparagus 際際滷 #25 - http://www.flickr.com/photos/bognarreni/4518830084/ Social Media Donuts 際際滷 #26 http://giraffecomms.com/index.php/news/entry/understand-social-media-at-aglance-thanks-to-a-doughnut/ Stand Out Apple 際際滷 #27 - iStockPhoto Sponge 際際滷 #29 - iStockPhoto Balloons 際際滷 #30 - http://www.blanccoco-photographe.com/blog/ Drinking Wine 際際滷 #31 http://www.instagram.com/kristy_gardner
Contributions & Credits (cont)... Clean Blogs Collage: http://www.happyolks.com/ http://www.tarteletteblog.com/ http://www.spoonforkbacon.com/ http://foodess.com/ http://www.cannellevanille.com/ http://smittenkitchen.com/ Dirty Food Blogs Collage: http://hipsterfood.tumblr.com/ http://thefooddept.blogspot.ca/ http://www.shutterbean.com/ http://www.dinneralovestory.com/

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Kristy gardner-online-food-blogger-summit-presentation

  • 1. Don't Follow the Herd: 10 Ways to Uniquely Brand Your Food Blog & Get Noticed Today! Prepared by 息 Kristy Gardner of Gastronomical Sovereignty & ohksocialmedia
  • 2. Amuse Bouche (the introduction) What is this talk about? Why and how it will benefit YOU! Who I am & what I do. What is Branding? What does branding your food blog look like? Branderiffic! The 10 steps you can do to uniquely brand your food blog and get noticed!
  • 3. What up! (a bit about me) I love food. Obviously. Alberta to BC to Ont. Education. Food philosophy. In my spare time: I dig food. Literally! I write freelance. I like long hikes in the back country, camping, reading good novels, bourbon, and pigs.
  • 4. Who the heck is this chick? (me) Conception 2009. Manifested 2010. Building & evolving for past three 1/2 yrs. Why I love it. How this has lead to getting paid to blog.
  • 5. Who the heck is this chick? (me cont..) From blogging to... blogging. ohksocialmedia. Winter of 2013. Evolution of business. Other business opportunities. Importance of social media.
  • 6. What is Branding? (the low down) Constructing your vision into a cohesive and consistent image so that it becomes recognizable to a larger audience. Open to evolving. Can always be re-evaluated. Includes: Sound of your voice. How you engage with others. Look of your blog and social media accounts. Smallest details to the grandest ideas. What does branding look like..... (10 steps).
  • 11. Step 1 Planning The Menu: What Will It Be? Before you can cook, you need to know what you're making. Questions to ask: Why are you blogging? What impression do you want to create? 3 points of view (audience; internal; industry). What do you want to see come out of your blog? What resources are available to you? Your blog is you... Digitized
  • 12. Step 2 Choosing Your Ingredients: Your Brand's Elements Selecting the name, tagline, fonts, colours, images, layout, etc... Mood Boards Descriptors as Guidelines Consistency! Look at Competition (aka allies) Standards v. Originality Get off the computer
  • 13. Step 3 Setting Up Your Station: Naming & Claiming Your Space Platforms (Blogger V. Wordpress V. Tumblr) Domain names (.com v .net v .org v. .ca)
  • 14. Step 4 Doing the Prep: The Design Integrating your ingredients into a cohesive image Design important fancy-pants not. Be authentic & true to your image & content. Looks PLUS content! Photos White space
  • 15. The Design Continued... The nitty gritty About Us - make it count! Layout options. Cloud tags & Category lists. Social Media Accounts. Navigation Menu simple and intuitive. Testimonials, Reviews, Appearances, etc... Hiring an expert get what you pay for.
  • 18. Step 5 Get Cookin! - The Execution Strategy Consistency in brand and interactions Create A Schedule! Developing Posts (Blogging.) Promotion: Social Media. Comment, Comment, Comment, Comment Comment. Other Blog Work: *** Reaching out to others *** Finding time to plan. Finding time for you. Keeping it fun.
  • 21. Step 6 Authentic Cuisine: Finding Your Voice Develop a sound. Tell stories. Images & Photos: Great pictures.. Be unique. Dare to be: Honest. Controversial. Authority. Emotional. Different.
  • 25. Step 7 Plating: Preparing for Your Guests Confidence. Be AND Do. Share your truth: Positivity v Negativity. Honesty. Creativity.
  • 26. Step 8 Serve It Up Get Your Brand Seen Reach out to others Comment Networking via social media Start small & build up Don't just start the conversation, be a part of it Speak WITH your audience, not AT them Beware the dreaded RT Be in people's feeds (consciousness) but don't be annoying Calls to action
  • 27. Get Your Brand Seen Continued... Others via social media, giveaways, etc.. Also to yourself: Guest Posting Make food from other bloggers (allies not enemies) Article Writing
  • 28. Step 9 Chow Down: Buying Into Your Brand Advertising Third party sidebar ads Ads & prime real-estate Is it worth it? Link advertising Sponsors Promotions, testing & samples Making money blogging Branding as a launch pad for other opportunities Establishing yourself as an authority Build opportunities
  • 29. Step 10 Cleaning Up the Kitchen: Evaluating & Re-Evaluating Periodic check-ins. Self Audience don't be afraid to speak with them! Best way to give them what they want. Throw out the old to keep it fresh Keep it fun
  • 30. In closing... Micromovements Consistency Empower others Take risks You can't do it all Collaborate Use your resources Pay a professional Evaluate and re-evaluate Evolve! Keep it fresh by allowing for change
  • 31. Thank you! (be social!) Websites www.gastronomicalsovereignty.com www.ohksocial.com Social Media kristygardner@gmail.com
  • 32. This presentation was created by: Kristy Gardner of: Gastronomical Sovereignty ohksocialmedia Website Twitter Blog Facebook Google+ Pinterest LinkedIn Instagram Etsy Email Gastronomicalsovereignty.com | www.ohksocial.com
  • 33. Contributions & Credits... Amuse Bouche 際際滷 #2 - http://pinterest.com/pin/139541288424213927/ Eating Churros 際際滷 #3 http://www.instagram.com/kristy_gardner Gastronomical Sovereignty 際際滷 #4 http://www.gastronomicalsovereignty.com Ohksocial 際際滷 #5 http://www.ohksocial.com Branded Examples 際際滷s #7, 8, 9, 10 http://www.ohksocial.com/portfolio Ingredients 際際滷 #12 - iStock Photo Plates 際際滷 #13 - http://www.frenchlarkspur.blogspot.com Cutting Board 際際滷 #13 - iStock Photo Collages 際際滷s #16 & 17 by ohksocialmedia Skillet 際際滷 #18 - http://www.seriouseats.com Blog Schedule Templates 際際滷s #19 & 20 http://www.ohksocial.com/be-ablogger-series-blog-schedule/
  • 34. Contributions & Credits (cont)... SARK 際際滷 #21 - http://www.planetSARK.com La Tartine Gourmande Collage 際際滷 #22 http://www.latartinegourmande.com Jamie Oliver Collage 際際滷 #23 http://www.jamieoliver.com Naturally Ella Collage 際際滷 #24 http://www.naturallyella.com Asparagus 際際滷 #25 - http://www.flickr.com/photos/bognarreni/4518830084/ Social Media Donuts 際際滷 #26 http://giraffecomms.com/index.php/news/entry/understand-social-media-at-aglance-thanks-to-a-doughnut/ Stand Out Apple 際際滷 #27 - iStockPhoto Sponge 際際滷 #29 - iStockPhoto Balloons 際際滷 #30 - http://www.blanccoco-photographe.com/blog/ Drinking Wine 際際滷 #31 http://www.instagram.com/kristy_gardner
  • 35. Contributions & Credits (cont)... Clean Blogs Collage: http://www.happyolks.com/ http://www.tarteletteblog.com/ http://www.spoonforkbacon.com/ http://foodess.com/ http://www.cannellevanille.com/ http://smittenkitchen.com/ Dirty Food Blogs Collage: http://hipsterfood.tumblr.com/ http://thefooddept.blogspot.ca/ http://www.shutterbean.com/ http://www.dinneralovestory.com/