The document shows data on smartphone operating system market shares in different countries and regions between November 2011 and November 2012. It found that Android grew its market share the most during this period, increasing by over 10% in the US, UK, Germany, and Spain. iOS also increased significantly in some markets like the US and UK. Meanwhile, Blackberry and Symbian saw major declines globally over the one-year period. Windows phone grew more modestly in some European countries.
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1. OS (Operating System) Share - Smartphone Sales
12 w/e 27 Nov 2011 12 w/e 25 Nov 2012 Change 12 w/e 27 Nov 2011 12 w/e 25 Nov 2012 Change
% % % % % %
GB 100.0% 100.0% 0.0 US 100.0% 100.0% 0.0
iOS 30.8 36.1 5.3 iOS 35.8 53.3 17.5
Android 46.6 51.5 4.9 Android 52.8 41.9 -10.9
RIM 16.9 6.5 -10.4 RIM 7.0 1.4 -5.6
Symbian 3.3 0.7 -2.6 Symbian 0.4 0.2 -0.2
Windows 1.7 5.1 3.4 Windows 2.1 2.7 0.6
Bada 0.3 0.1 -0.2 Bada 0.0 0.0 0.0
Other 0.2 0.1 -0.1 Other 1.8 0.6 -1.2
Germany 100.0% 100.0% 0.0 Australia 100.0% 100.0% 0.0
iOS 21.9 22.2 0.3 iOS 41.3 35.9 -5.4
Android 61.0 68.2 7.2 Android 46.7 58.0 11.3
RIM 1.4 2.6 1.2 RIM 1.5 0.3 -1.2
Symbian 8.9 3.8 -5.1 Symbian 7.4 1.0 -6.4
Windows 3.2 1.8 -1.4 Windows 1.9 4.2 2.3
Bada 2.9 1.2 -1.7 Bada 0.1 0.1 0.0
Other 0.7 0.3 -0.4 Other 1.2 0.6 -0.6
France 100.0% 100.0% 0.0 Urban China 100.0% 100.0% 0.0
iOS 19.7 24.1 4.4 iOS n/a 19.2
Android 49.6 59.0 9.4 Android n/a 72.2
RIM 14.1 4.3 -9.8 RIM n/a 0.0
Symbian 4.8 1.0 -3.8 Symbian n/a 4.1
Windows 3.8 4.7 0.9 Windows n/a 2.7
Bada 7.8 6.5 -1.3 Bada n/a 0.0
Other 0.1 0.5 0.4 Other n/a 1.8
Italy 100.0% 100.0% 0.0 Brazil 100.0% 100.0% 0.0
iOS 21.2 20.6 -0.6 iOS 3.2 1.6 -1.6
Android 46.2 56.2 10.0 Android 28.9 60.7 31.8
RIM 4.2 2.9 -1.3 RIM 8.4 1.9 -6.5
Symbian 22.2 6.9 -15.3 Symbian 44.6 27.9 -16.7
Windows 3.6 11.8 8.2 Windows 6.0 4.2 -1.8
Bada 1.5 1.5 0.0 Bada 3.9 0.3 -3.6
Other 1.1 0.1 -1.0 Other 5.0 3.4 -1.6
Spain 100.0% 100.0% 0.0 EU5 100.0% 100.0% 0.0
iOS 6.9 4.4 -2.5 iOS 22.8 25.3 2.5
Android 58.7 84.1 25.4 Android 51.8 61.0 9.2
RIM 18.5 4.2 -14.3 RIM 10.8 4.4 -6.4
Symbian 15.5 3.4 -12.1 Symbian 8.8 2.6 -6.2
Windows 0.4 3.0 2.6 Windows 2.6 4.7 2.1
Bada 0.0 0.0 0.0 Bada 2.7 1.7 -1.0
Other 0.0 0.9 0.9 Other 0.4 0.3 -0.2