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Editor's Notes

• #2: Welcome to LaGuardia Community College My name and titleLaGuardia's Virtual Career Center: A Demonstration of eCareer Tools Fist part will focus on development but marketing will be interweaved with the demonstration LaGuardia’s Virtual Career Center started with students voicing their dissatisfaction with our career and planning services. LaGuardia doesn’t have a traditional “career office”To improve student success, 2007 – 2008 Strategic Plan - Academic Goal: 6.1.14Community College Survey of Student Engagement (CCSSW) 2007Office of Institutional Research http://www.ccsse.org/At LaGuardia Community College/CUNY we have developed a virtual career center to bridge existing career services across campus and provide students with a framework to develop a comprehensive career plan. The eCareer Central is a website that aggregates the College's career related websites into one place. The eCareer Plan is a career planning application students can use alone or as part of a class. Come join us for a demonstration of these tools and learn how they were developed and marketed. This session will conclude with a question and answer period. Summary This session will be a presentation of LaGuardia Community College's virtual career center bridging existing career services and providing students with a framework for career planning. Come join us for a demonstration of eCareer Central (website) and eCareer Plan (a career planning application).
• #3: Students voiced a dissatisfaction with career services and planning services. Improve student success.Intent has been there but out students were the catalyst. Community College Survey of Student Engagement (CCSSW) 2007Office of Institutional Research http://www.ccsse.org/
• #4: Students come with a number of strengths and challenges. Student demographics 73.3% have an income up to 25,000 living away from parents. Mostly from working class families that are first generation in college and/or first generation or immigrants in this county. Resources, support, or knowledge to reach their goals. 34% have educational aspirations to earn their BA, therefore LaGuardia is part of a longer goalTo help them reach their goals a committee was forged. Facts data based on 2009 Institutional Profile.
• #5: Pull information together: DataBest practicesReview how other colleges’ provide career services, assessments, services, supportsShare our knowledge between divisions as to pre-existing career servicesMake a determination between what is currently available and gapsThis developmental process reviled the depth and scope Saw clearly the gaps in service Key fact was decentralized services – not a traditional career office Cooperative Education, Employment Service Center, Office of Transfer Services, Counseling, and special populations like ASAP, College Discovery, COPE, etc….Seamless process/linkageNot to “reinvent the wheel” build bridges between them via an eCareer Center Concept of an eCareer Center was reinforced and expanded
• #6: Concept of an eCareer Center was reinforced and expanded—appropriate for usWhat is an eCaeer CenterNot a traditional office but the development of on-line tools that will link pre-existing servicesHowever, 1 place will be responsible for QA/C and maintenanceBenefit use of tool is for everybody Fits theme of this conference: technology based and experimental eCareer Center would be a virtual career centerFits our environment at LaGuaridaSeveral benefits are to both students and offices that provide assistance to studentsDraw backs? Will this salsify every need, probably not but it’s a step in the right direction. Only time and accurate data collection will uncover further gaps in service to continue the enhancement and strengthen linkages of pre-existing career servicer on campus.
• #7: Development FrameworkHolland Social Cognitive Career TheoryMake sense out of chaos –Bright and Pryor Narrative Constructivist ApproachStudents and College’s Needs Common student questions is, “Tell me what to do….tell me which major is right for me….how can I get a job….make sense of all this?”International studentsESL studentsFirst generation…college or/and US
• #8: eCareer CentralWebsite Connects offices that provide career services on campusProvides information Soft launch early July 20092) eCareer PlanWeb based applicationOrganizes the career development processStudents can create a customized planPilot Spring 2010Hard launch Fall 2010Warning: some text and technology is being fixed BothPromotes life long career developmentOrganizedStepsMarketingCohesive marketing campaign Student feedbackReal student pictures – TBAClean lookMinimized text (?)
• #9: MarketingFocus groupsQuality controleBlastsTablesPosters and handoutsShow Brian’s Video or Cheyenne's
• #10: MarketingTranslation of career development and planning processSound bits ExercisePacing Continued testingImplentationVisual space and layoutShow Sections
• #11: Test marketing campaigns with target customers
• #12: August 28th to December 10th, 20094,421 visits from 1,523 usersHighest traffic August 12 to September 30 Visitor loyalty a one time hit rate 32.5% but a combined rate of 15.4% of uses that came to use eCC central 9 to 25 times. 42% of students use Facebook413 e-mail address and technology used
• #13: Use familiar language Test at three main points of development Quality Control in on-going Student, faculty, and administration support On going quality assurance & maintenance Assess trends Implementation
• #15: DiigoGCDF Curriculum