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- 1. Consument & Veiligheid Vuurwerkcampagne 2007
- 2. Communicatiedoelstellingen Mensen wijzen op de onderschatte gevaren van siervuurwerk. Siervuurwerk is net zon krachtig explosief als knalvuurwerk.
- 3. Communicatiedoelstellingen Mensen wijzen op de onderschatte gevaren van siervuurwerk. Siervuurwerk is net zon krachtig explosief als knalvuurwerk. 20% Daling van het aantal slachtoffers dat wordt behandeld op de Spoedeisende Hulpafdeling van een ziekenhuis. Doelgroep: mannen tussen de 15 en de 40.
- 4. Het idee Serie virals rondom een groep ultieme explosieven-experts: the Liberation Army Against Freedom. Deze groep vrijheidstrijders oefent met siervuurwerk alsof het om zware explosieven gaat.
- 5. Het idee Serie virals rondom een groep ultieme explosieven-experts: the Liberation Army Against Freedom. Deze groep vrijheidstrijders oefent met siervuurwerk alsof het om zware explosieven gaat. Boodschap: ook siervuurwerk is en blijft een explosief. Aangevuld met concrete afsteektips.
- 6. Het idee Serie virals rondom een groep ultieme explosieven-experts: the Liberation Army Against Freedom. Deze groep vrijheidstrijders oefent met siervuurwerk alsof het om zware explosieven gaat. Boodschap: ook siervuurwerk is en blijft een explosief. Aangevuld met concrete afsteektips. Gecommuniceerd via laaf.info, seeding en verkorte teasers op MTV en TMF verwijzend naar de site.
- 7. 油
- 8. Resultaten bekendheid boodschap (binnen 4 weken) (binnen 4 weken) Integrale uitzending viral NOS journaal: 1.600.000 kijkers. RTL e.a.: 1.400.000 kijkers. Youtube e.a.: 1.320.000 views. TENQ (multimediaal studentenplatform): 750.000 kijkers. Geschreven pers (Telegraaf, Metro, e.a.): 1.000.000 lezers.
- 9. Resultaten aantal slachtoffers Daling van 17% (van 18 naar 15%) in doelgroep 15-19 jaar.
- 10. Resultaten aantal slachtoffers Daling van 17% (van 18 naar 15%) in doelgroep 15-19 jaar. Daling van 48% (van 25 naar 13%) in doelgroep 20-29 jaar.