This document analyzes sarcastic Amazon reviews of the "Bic for Her" line of pens that mocked the gendered marketing of the pens. The reviews used humor and hyperbole to critique the gender bias implied by marketing pens specifically for women. They highlighted how gender norms are still easily defined and face public resistance. The reviews demonstrated how sharing a critical frame of reference can increase the effectiveness of humor as a form of rhetorical communication and social critique.