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Lake Area United Way — 2018 Board Resource Development Retreat
2018 BOARD
RESOURCE
DEVELOPMENT
RETREAT
2018 BOARD RESOURCE DEVELOPMENT RETREAT
Lake Area United Way — 2018 Board Resource Development Retreat
INTRODUCTIONS	2018 BOARD RESOURCE DEVELOPMENT RETREAT
AGENDA	
•  Welcome	&	Introductions	
•  United	Way	Worldwide	Business	Model	
•  United	Way	Worldwide	Workplace	Campaign	Best	Practices	
•  Critical	Role	of	Boards	in	Revenue	Development	
•  Lake	Area	United	Way	Data	Review	
•  Lake	Area	United	Way	Opportunity		
•  Next	Steps	
2 0 1 8 B O A R D R E S O U R C E D E V E L O P M E N T R E T R E A T
United	Way	
Worldwide	
Business	
Model	
• Develop Impact Products
• Engage Markets
• Develop Channels & Experiences
UNITED	WAY	
WORLDWIDE	
Campaign		
Best		
Practices
WORKPLACE	CAMPAIGN	
Benchmark		
Techniques	
1.  Establish	campaign	lead	at	company	
2.  Set	goals,	timeline	&	track	results		
3.  Establish	steering	committee/team		
4.  Recruit	site	coordinators		
5.  Conduct	executive	briefings		
6.  Establish	companywide	Leadership	
Giving	program		
7.  Conduct	effective	educational	campaign		
8.  Structure	corporate	gift	matching		
9.  Utilize	United	Way	Staff		
10.  Organize	volunteer	activities	with	
recruitment	and	recognition	efforts
WORKPLACE	CAMPAIGN	
The	Critical	Role	of	United	Way	Boards	
in	Resource	Development	
•  United	Way	Worldwide	Webinar		
•  Case	Study	
	Greater	Twin	Cities	United	Way	
	
•  Best	In	Class		
	Role	of	United	Way	Board	Member	in	Revenue	Development
WORKPLACE CAMPAIGN
Campaign	Receipt	History	
$0	
$1,000,000	
$2,000,000	
$3,000,000	
$4,000,000	
$5,000,000	
$6,000,000	
$7,000,000
WORKPLACE	CAMPAIGN	
UW	Market	Comparison	
Campaign Analysis United Way to United Way (data from DB2 reports)
August 2016
Lake	County	United	Way	
Amounts Raised
Year Amount Raised ($) Population Employ-ment EBI ($000s) $ Per Capita $ Per Employee $ Per $10,000 EBI Unemp. Rate
2014 4,269,566 520,537 227,535 10,328,081 8.20 18.76 4.13 8.0%
2013 4,235,096 522,912 215,419 9,900,561 8.10 19.66 4.28 9.2%
2012 4,476,818 526,242 213,609 9,002,683 8.51 20.96 4.97 9.5%
2011 4,818,723 527,848 215,097 9,232,650 9.13 22.40 5.22 9.9%
DataLink has more information.
	
This	tells	me	you	have	good	opportunity	to	fund	raise	today	vs.	in	the	past.		It	also	tells	me	that	your	average	per	employee	gift	is	VERY	low…	the	
average	in	the	state	is	$250	
	
Porter	County’s	Numbers:	
Amounts Raised
Year Amount Raised ($) Population Employ-ment EBI ($000s) $ Per Capita $ Per Employee $ Per $10,000 EBI Unemp. Rate
2014 1,729,985 167,561 78,511 3,937,493 10.32 22.03 4.39 6.3%
2013 1,654,754 166,118 77,126 3,751,333 9.96 21.46 4.41 7.4%
2012 1,639,635 166,889 76,061 3,150,978 9.82 21.56 5.20 7.8%
2011 1,735,898 166,918 76,141 3,422,643 10.40 22.80 5.07 7.9%
	
UW	of	Greater	Lafayette’s	Numbers	
Amounts Raised
Year Amount Raised ($) Population Employ-ment EBI ($000s) $ Per Capita $ Per Employee $ Per $10,000 EBI Unemp. Rate
2014 5,000,735 183,693 86,421 3,477,990 27.22 57.86 14.38 5.1%
2013 4,903,109 180,737 80,066 3,272,928 27.13 61.24 14.98 6.8%
2012 4,879,040 176,970 77,938 3,092,380 27.57 62.60 15.78 7.4%
2011 4,662,282 176,423 77,401 2,889,260 26.43 60.24 16.14 7.7%
DataLink has more information.
WORKPLACE	CAMPAIGN	
UW	Market	Comparison	
Allen	County	United	Way	
Amounts Raised
Year Amount Raised ($) Population Employ-ment EBI ($000s) $ Per Capita $ Per Employee $ Per $10,000 EBI Unemp. Rate
2014 4,021,519 366,492 165,370 7,676,133 10.97 24.32 5.24 5.8%
2013 4,661,000 363,304 162,530 6,957,440 12.83 28.68 6.70 7.3%
2012 4,892,049 361,755 159,710 6,919,558 13.52 30.63 7.07 8.3%
2011 5,027,935 358,387 162,753 6,427,720 14.03 30.89 7.82 9.1%
	
United	Way	of	Southwestern	Indiana		
Amounts Raised
Year Amount Raised ($) Population Employ-ment EBI ($000s) $ Per Capita $ Per Employee $ Per $10,000 EBI Unemp. Rate
2014 4,044,495 264,913 126,908 5,688,528 15.27 31.87 7.11 5.3%
2013 3,796,888 262,999 123,512 5,533,983 14.44 30.74 6.86 6.8%
2012 4,081,448 262,859 122,877 4,996,990 15.53 33.22 8.17 7.5%
2011 4,086,249 262,794 124,773 4,827,001 15.55 32.75 8.47 7.6%
	
	
United Way of the Battle Creek and Kalamazoo Region, Michigan
	
Amounts Raised
Year Amount Raised ($) Population Employ-ment EBI ($000s) $ Per Capita $ Per Employee $ Per $10,000 EBI Unemp. Rate
2014 13,999,428 259,662 120,362 5,381,700 53.91 116.31 26.01 5.6%
2013 14,448,578 257,552 115,933 5,197,613 56.10 124.63 27.80 7.1%
2012 15,212,854 254,045 116,115 5,131,168 59.88 131.02 29.65 7.0%
2011 9,399,281 252,014 114,013 4,704,543 37.30 82.44 19.98 8.2%
WORKPLACE CAMPAIGN
Top	Growth	Potential	
Campaigns	
•  Ameristar	
•  AT	&	T	
•  BMO	Harris	
•  BP	Whiting	Refinery	
•  Cargill	
•  Centier	Bank	
•  City	of	Hammond	
•  Community	Healthcare	
•  Enterprise	Rent-A-Car	
•  First	Merchants	Bank	
•  First	Midwest	Bank	
•  Horseshoe	Casino	
•  Purdue	University	Northwest	
•  School	City	of	Hammond	
•  St.	Catherine	Hospital	
•  St	Mary	Medical	Center	
•  Strack	&	Van	Til	
•  Target	
•  The	Times	Media	Company	
•  Northwest	Indiana	Community	Action
WORKPLACE CAMPAIGN
Other	Board	Member	
Campaigns	
•  NIPSCO	
•  Dluzak	&	Associates	
•  Enbridge	
•  Ivy	Tech	
•  Catholic	Diocese	of	Gary	
•  Austgen	Kuiper	Jasaitis	
•  Gary	Housing	Authority	
•  Latitude	Commercial	
•  Methodist	Hospitals	
•  North	Township	Trustee	
•  Calumet	College	
•  IEDC	
•  McMahon	&	Associates	
•  US	Steel	
•  RDA
NEXT	STEPS	
BOARD	MEETING	
PRESENTATION	TO	PEERS	
UNITED	WAY	WORLDWIDE	
RELATIONSHIP	INVENTORY	TOOL	
ACTION	PLAN	IDEAS
2018 BOARD RESOURCE DEVELOPMENT RETREAT
THANK YOU
Workplace	Campaign
Workplace	Campaign
Lake Area United Way — 2018 Board Resource Development Retreat
Lake Area United Way — 2018 Board Resource Development Retreat
Lake Area United Way — 2018 Board Resource Development Retreat
Lake Area United Way — 2018 Board Resource Development Retreat
2018 BOARD
RESOURCE
DEVELOPMENT
2018 BOARD RESOURCE DEVELOPMENT RETREAT
RETREAT
2018 BOARD RESOURCE DEVELOPMENT RETREAT
Lake Area United Way — 2018 Board Resource Development Retreat
Lake Area United Way — 2018 Board Resource Development Retreat

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Lake Area United Way — 2018 Board Resource Development Retreat