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Lakeshore PTV Media Kit

Wende Burbridge
Wende Burbridge

Lakeshore Public Television reaches over 3 million households in Indiana and Illinois through cable, antenna, and satellite. It broadcasts a variety of PBS programming as well as producing original local programming such as its nightly news broadcast and coverage of regional high school and college sports. It aims to inform and engage communities through special events while adhering to public media guidelines for business underwriting announcements.

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Lakeshore PTV Media Kit
Lakeshore Public Television PROGRAMMING reaches 3.4 million Lakeshore airs iconic PBS households in both programming including Indiana and Illinois. Masterpiece Classic, Charlie Rose, Austin City Limits and many others. 60% via CABLE 25% via ANTENNA 15% via SATELLITE Your reach will be expansive. Lakeshore Public Television broadcasts to more than 14 counties in Indiana and Illinois, reaching thousands of people in rural areas, small towns, and major cities with our unique blend of national and regionally focused programming.
NORTHWEST INDIANAS Lakeshore ONLY LOCAL NEWSCAST NEWS LA host res wes is xplo orth Every weekday at 6pm and 10pm, we bring KE ed b the t In f so d ms e N TONIGHT viewers top local stories and global news with a th SH y K topi dian pe in as ion T an tea e ui ll p ru AS ty O eith cs im a R regional impact. e b a st L RE Ki p egi ld h ct ho rou s c TO g. es FOrkpa actin on. m gh on th llow LT CUtrick g fo UI LAKESHORE BUSINESS SPOTLIGHT B S NEWS TONIGHT A look at the weeks top stories in the local and Our nightly news, featuring national business world. News Anchor Jodi Juhl, ORIGINAL provides accurate and timely HERES TO YOUR HEALTH PROGRAMMING information to the residents of We bring viewers the latest breakthroughs in Of the 390 PBS stations the Region, coverage of local sports and delivers health and medicine. the only Northwest Indiana 7-day forecast from operating in the United States, AccuWeather, the Worlds Weather Authority. EYE ON THE ARTS Lakeshore ranks in the top 5% If youre a fan of the arts and entertainment, for the number of hours of local LAKESHORE NEWS UPDATES youll gets the inside story on the local arts scene. programming produced. Get highlights of breaking news and the evenings top stories weeknights on the hour. ENTERTAINMENT REPORT Youll be in good company. Our report provides a preview of all the Regions LAKESHORE STOCK REPORTS Weekday financial information is easy to find with market news on companies with a local presence. weekend events and shows. TOP 5% st h s s t E CL cuse and a Es we ig ht D In ch he fo dy nd AS s on pai mon th h lig A an l bo ira or st h R di oo SI th n re de- n gh t h G a. M CA e h lie W s i ri a E nt d b th H PBS primetime rating for news N te ig L ealth f wit hite. de an ow T ST o h stu st sh G RE f yo hos be uiz IN programming is 88% higher than CNN and K 1 TC ur t aq A is M H public broadcasting is #1 in public trust. 2 1. valuepbs.org 2. Hart Research Associates and American Viewpoint, February 2011; Opinion Research, March 2011
COLLEGE SPORTS We dont just recap high school and college games, we produce high quality live productions of those sporting events as well. We cover basketball, baseball, soccer and football among others. As long as theres a scoreboard and a fanbase, were happy to air it. Were proud to cover DePaul, Robert Morris, Lewis University and Chicago State University. Your team deserves the same coverage on Lakeshore Public Television. Lakeshore Public Television is the local connection for sports information and live games. Our award-winning talent and professional productions keep Northwest Indiana and Chicagoland residents coming back for the coverage they love. Joe Arredondo is joined by Lakeshore Public Television Joe Arredondo and Wayne Wayne Svetanoff for this Sports Director Joe Arredondo Svetanoff return late Friday preview of the Friday night highlights high school sports night to recap the best of the high school match-ups. teams from around the region. regions football contests. Lakeshore offers Northwest Indianas only televised coverage of high school athletics.
YOUR ONE STOP SOLUTION. N O d em d TI an it an C e LA ar ir te ts U we t e. at KE IN ce fo o en ppo -a na an A lin th is d go ks w ek he d to erc FT SH VIT r se joy a rtin a c lf h en lin on s ne s m GI ha ers ile O AT ason day g us on do h n t su RE IO ed o . ct es ca Y au sin s lo A bu low LID G N and io se l O AL al O LF H n Providing full crew, studio, on location and post production services COMMUNITY ENGAGEMENT Live events, sports, news or entertainment By reaching out to the Satellite/Microwave uplink truck communities we serve through special events, 40 mobile production truck we are targeting our television audience and beyond through On location filming of: real world interactions. 損 Training videos Youll make an impression. 損 Web content LA O es itie nd oa on p S W atur rtun est I br w sup ID KE ME deve s fo iana 損 Speeches as rfu t dc de or fe po hw bl th to K SH N lop r bu . tin l op ort pu gh ay RE g. O S C men sin N 損 Debates of rou ful w O RE O t a ess rld th der SH PR NF nd n wom ic e wo ning on KE O ER etw en lea re a LA FE E or in SS NC kin r w IO E g N rly a AL ea ents ev
220 MILLION VIEWERS COPY GUIDELINES Your support of public television results from the desire to be affiliated with the watch PBS annually high standards of Lakeshore Public Television and PBS. Well work with you to create an underwriting announcement that meets your needs and adheres to 46 public media guidelines. All underwriting announcements are either 15 or 30 seconds in length. 54% OF OUR VIEWERS ARE MALE THE DOS OF UNDERWRITING AND 46% ARE FEMALE nclude Programming is supported by preamble I 86,000 stablish organizations name and location E escribe your main products or services D AVERAGE $ nclude a telephone number or website I ention well-established, recognizable corporate slogan that identifies the company or products M AGE OF or services ake value-neutral statements about your product or service M VIEWERS average household income roadcast how long you have been in business, if you wish B AND THE DONTS 65 U se comparative, qualitative or suggestive language THE HALO EFFECT % have a ddress the usefulness, convenience or advantages of the product or service A ention prices, interest rates, or indications of savings associated with product M Studies have shown bachelors nclude any use of the first or second person I ontain inducements to buy, sell, rent, lease, borrow or loan (e.g. shop, visit, call) C that audiences have a higher opinion degree ssue any calls to action I dvocate any matter of public interest A of our sponsors nclude testimonials or endorsements for for-profit businesses I because they support public media. This is known as the Halo Forty Three Youll be associated with the quality of PBS and our audience. Effect. percent more likely to be opinion leaders 1. valuepbs.org 2. Hart Research Associates and American Viewpoint, February 2011; Opinion Research, March 2011
8625 Indiana Place | Merrillville, Indiana 46410 219.756.5656 | www.lakeshorepublicmedia.org

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Lakeshore PTV Media Kit

  • 2. Lakeshore Public Television PROGRAMMING reaches 3.4 million Lakeshore airs iconic PBS households in both programming including Indiana and Illinois. Masterpiece Classic, Charlie Rose, Austin City Limits and many others. 60% via CABLE 25% via ANTENNA 15% via SATELLITE Your reach will be expansive. Lakeshore Public Television broadcasts to more than 14 counties in Indiana and Illinois, reaching thousands of people in rural areas, small towns, and major cities with our unique blend of national and regionally focused programming.
  • 3. NORTHWEST INDIANAS Lakeshore ONLY LOCAL NEWSCAST NEWS LA host res wes is xplo orth Every weekday at 6pm and 10pm, we bring KE ed b the t In f so d ms e N TONIGHT viewers top local stories and global news with a th SH y K topi dian pe in as ion T an tea e ui ll p ru AS ty O eith cs im a R regional impact. e b a st L RE Ki p egi ld h ct ho rou s c TO g. es FOrkpa actin on. m gh on th llow LT CUtrick g fo UI LAKESHORE BUSINESS SPOTLIGHT B S NEWS TONIGHT A look at the weeks top stories in the local and Our nightly news, featuring national business world. News Anchor Jodi Juhl, ORIGINAL provides accurate and timely HERES TO YOUR HEALTH PROGRAMMING information to the residents of We bring viewers the latest breakthroughs in Of the 390 PBS stations the Region, coverage of local sports and delivers health and medicine. the only Northwest Indiana 7-day forecast from operating in the United States, AccuWeather, the Worlds Weather Authority. EYE ON THE ARTS Lakeshore ranks in the top 5% If youre a fan of the arts and entertainment, for the number of hours of local LAKESHORE NEWS UPDATES youll gets the inside story on the local arts scene. programming produced. Get highlights of breaking news and the evenings top stories weeknights on the hour. ENTERTAINMENT REPORT Youll be in good company. Our report provides a preview of all the Regions LAKESHORE STOCK REPORTS Weekday financial information is easy to find with market news on companies with a local presence. weekend events and shows. TOP 5% st h s s t E CL cuse and a Es we ig ht D In ch he fo dy nd AS s on pai mon th h lig A an l bo ira or st h R di oo SI th n re de- n gh t h G a. M CA e h lie W s i ri a E nt d b th H PBS primetime rating for news N te ig L ealth f wit hite. de an ow T ST o h stu st sh G RE f yo hos be uiz IN programming is 88% higher than CNN and K 1 TC ur t aq A is M H public broadcasting is #1 in public trust. 2 1. valuepbs.org 2. Hart Research Associates and American Viewpoint, February 2011; Opinion Research, March 2011
  • 4. COLLEGE SPORTS We dont just recap high school and college games, we produce high quality live productions of those sporting events as well. We cover basketball, baseball, soccer and football among others. As long as theres a scoreboard and a fanbase, were happy to air it. Were proud to cover DePaul, Robert Morris, Lewis University and Chicago State University. Your team deserves the same coverage on Lakeshore Public Television. Lakeshore Public Television is the local connection for sports information and live games. Our award-winning talent and professional productions keep Northwest Indiana and Chicagoland residents coming back for the coverage they love. Joe Arredondo is joined by Lakeshore Public Television Joe Arredondo and Wayne Wayne Svetanoff for this Sports Director Joe Arredondo Svetanoff return late Friday preview of the Friday night highlights high school sports night to recap the best of the high school match-ups. teams from around the region. regions football contests. Lakeshore offers Northwest Indianas only televised coverage of high school athletics.
  • 5. YOUR ONE STOP SOLUTION. N O d em d TI an it an C e LA ar ir te ts U we t e. at KE IN ce fo o en ppo -a na an A lin th is d go ks w ek he d to erc FT SH VIT r se joy a rtin a c lf h en lin on s ne s m GI ha ers ile O AT ason day g us on do h n t su RE IO ed o . ct es ca Y au sin s lo A bu low LID G N and io se l O AL al O LF H n Providing full crew, studio, on location and post production services COMMUNITY ENGAGEMENT Live events, sports, news or entertainment By reaching out to the Satellite/Microwave uplink truck communities we serve through special events, 40 mobile production truck we are targeting our television audience and beyond through On location filming of: real world interactions. 損 Training videos Youll make an impression. 損 Web content LA O es itie nd oa on p S W atur rtun est I br w sup ID KE ME deve s fo iana 損 Speeches as rfu t dc de or fe po hw bl th to K SH N lop r bu . tin l op ort pu gh ay RE g. O S C men sin N 損 Debates of rou ful w O RE O t a ess rld th der SH PR NF nd n wom ic e wo ning on KE O ER etw en lea re a LA FE E or in SS NC kin r w IO E g N rly a AL ea ents ev
  • 6. 220 MILLION VIEWERS COPY GUIDELINES Your support of public television results from the desire to be affiliated with the watch PBS annually high standards of Lakeshore Public Television and PBS. Well work with you to create an underwriting announcement that meets your needs and adheres to 46 public media guidelines. All underwriting announcements are either 15 or 30 seconds in length. 54% OF OUR VIEWERS ARE MALE THE DOS OF UNDERWRITING AND 46% ARE FEMALE nclude Programming is supported by preamble I 86,000 stablish organizations name and location E escribe your main products or services D AVERAGE $ nclude a telephone number or website I ention well-established, recognizable corporate slogan that identifies the company or products M AGE OF or services ake value-neutral statements about your product or service M VIEWERS average household income roadcast how long you have been in business, if you wish B AND THE DONTS 65 U se comparative, qualitative or suggestive language THE HALO EFFECT % have a ddress the usefulness, convenience or advantages of the product or service A ention prices, interest rates, or indications of savings associated with product M Studies have shown bachelors nclude any use of the first or second person I ontain inducements to buy, sell, rent, lease, borrow or loan (e.g. shop, visit, call) C that audiences have a higher opinion degree ssue any calls to action I dvocate any matter of public interest A of our sponsors nclude testimonials or endorsements for for-profit businesses I because they support public media. This is known as the Halo Forty Three Youll be associated with the quality of PBS and our audience. Effect. percent more likely to be opinion leaders 1. valuepbs.org 2. Hart Research Associates and American Viewpoint, February 2011; Opinion Research, March 2011
  • 7. 8625 Indiana Place | Merrillville, Indiana 46410 219.756.5656 | www.lakeshorepublicmedia.org