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Lakeside Healthcare

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This document provides an assessment of a company's strategy, products, and target markets in the Middle East. It outlines key topics to discuss, such as the company's expectations, product benefits, competitors, and ideal distributor profile. Sections are dedicated to assessing the company, products, target countries, and identifying distribution opportunities. Criteria for validating potential distributors are also listed, covering their market knowledge, resources, capabilities, and other qualifications. The document aims to guide discussions on partnering with local distributors to expand the company's presence in the region.

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Company Assessment STRATEGY COUNTRIES TO TARGET EXPECTATIONS TIMING 1 YEAR, 2, 3 AND 5 YEARS DESCRIBE YOUR EXISTING DISTRIBUTORS IDEAL DITRIBUTOR FIRST DISTRIBUTOR FIRST ORDER
Company Assessment PAYMENT TERMS FOLLOW UP BUDGET COACHING, MARKETING, TRAVELING, REGISTRATIONS, ETC. REPRESENTATIVE OFFICE IN UAE, QATAR OR BAHRAIN POINT OF CONTACT
Product Assessment TOP 10/20 STAR PRODUCTS TOP 10/20 BEST MARGIN PRODUCTS SALES CYCLE DIRECT SALES TENDERS eCOMMERCE? LIFE TIME (3 to 4 YEARS) MAINTENANCE SPARES DEDICATED SERVICE SPECIAL TRAINING
Product Assessment COMPETITORS IN THE US HOW DO YOU SELL IN THE US DISTRIBUTORS DEALERS DIRECT SALES DELIVERY TIME FORECAST LEAD TIME FREIGHT COSTS FROM SUPPLIERS TO END USER
Product Assessment BENEFITS UNIQUE SELLING POINT WEAK POINTS REGISTRATION OTHER ISSUES PRODUCT LEASING
Country (or dependent territory) Rank July 1, 2013 Average relative annual growth % of pop. Average absolute annual growth Estimated doubling Alternative time figure Date Source 1 Egypt 84,605,000 21.45 2.29 1,893,000 31 83,661,000 2 Iran 76,789,000 19.47 1.29 976,000 54 77,084,000 November 27, 2013 Official population clock 3 Turkey 76,081,000 19.29 1.21 907,000 58 75,627,384 December 31, 2012 Official estimate 4 Iraq 35,404,000 8.98 3.06 1,051,000 23 33,330,000 2011 Official estimate 5 Saudi Arabia 30,193,000 7.66 3.41 997,000 21 29,195,895 2012 Official estimate 6 Yemen 25,252,000 6.4 2.96 725,000 24 24,527,000 2012 Official estimate 7 Syria 22,169,000 5.62 2.45 531,000 29 21,377,000 December 31, 2011 Official estimate 8 United Arab Emirates 8,659,000 2.2 1.56 133,000 45 8,264,070 2010 Official estimate 9 Israel 8,047,000 2.04 1.83 145,000 38 8,034,900 May 31, 2013 Monthly official estimate 10 Jordan 6,517,000 1.65 2.84 180,000 25 6,515,300 4,421,000 1.12 2.91 125,000 24 4,420,549 2013 Official estimate 2007 Official estimate [5] January 1, 2013 Official estimate November 27, 2013 Official population clock 11 Palestine 12 Lebanon 4,127,000 1.05 1.58 64,000 44 3,759,100 13 Oman 3,942,000 1 8.8 319,000 8 3,831,553 14 Kuwait 3,852,000 0.98 2.94 110,000 24 3,582,054 15 Qatar 1,917,000 0.49 3.85 71,000 18 1,916,426 June 30, 2013 Monthly official estimate 16 Bahrain 1,546,000 0.39 7.36 106,000 10 1,234,571 April 27, 2010 Final 2010 census result 17 Cyprus 888,000 0.23 1.95 17,000 36 862,000 396,657,000 100 2.16 8,350,000 32 Total February 28, 2013 Monthly official estimate December 31, 2010 Official estimate December 31, 2011 Official estimate
Country (or dependent territory) Rank Russia July 1, 2013 % of pop. Average relative annual growth Average absolute annual growth Estimated doubling time Alternative figure Date Source 143,455,000 19.44 0.15 221,000 450 143,400,000 April 1, 2013 Official estimate 285 80,493,000 September 30, 2012 Official estimate 2 Germany 80,640,000 10.93 0.24 196,000 3 United Kingdom 64,231,000 8.71 0.73 465,000 95 63,181,775 4 France 63,820,000 8.65 0.49 309,000 143 65,684,000 June 1, 2013 Monthly official estimate 5 Italy 59,789,000 8.1 0.35 206,000 201 59,704,082 January 31, 2013 Monthly official estimate 6 Spain 46,958,000 6.36 -0.43 -205,000 - 47,059,533 7 Ukraine 45,461,000 6.16 -0.52 -236,000 - 45,480,315 8 Poland 38,548,000 5.22 0.08 29,000 9 Romania 19,858,000 2.69 -0.77 -155,000 - 10 Netherlands 16,795,000 2.28 0.33 55,000 211 16,808,100 11 Belgium 11,162,000 1.51 0.66 73,000 106 11,156,136 June 1, 2013 Monthly official estimate 12 Greece 10,758,000 1.46 -0.13 -14,000 - 10,815,197 May 24, 2011 Final 2011 census result 13 Portugal 10,609,000 1.44 0.19 20,000 367 10,562,178 March 21, 2011 Final 2011 census result 14 Czech Republic 10,519,000 1.43 0.23 24,000 303 10,512,800 March 31, 2013 Official estimate 15 Hungary 9,894,000 1.34 -0.25 -25,000 - 9,906,000 January 1, 2013 Official estimate 16 Sweden 9,595,000 1.3 0.76 72,000 17 Belarus 9,460,000 1.28 -0.04 18 Austria 8,477,000 1.15 0.61 19 Switzerland 8,075,000 1.09 20 Bulgaria 7,261,000 0.98 921 38,533,299 20,121,641 92 March 27, 2011 2011 census result January 1, 2013 Official estimate June 1, 2013 Monthly official estimate December 31, 2012 Official estimate October 20, 2011 Final 2011 census result November 27, 2013 Official population clock May 31, 2013 Monthly official estimate 9,459,800 -4,000 - 9,588,569 July 1, 2013 Monthly official estimate 51,000 115 8,464,554 April 1, 2013 Official estimate 0.82 66,000 84 8,058,100 March 31, 2013 Official estimate -0.59 -43,000 - 7,282,041 December 31, 2012 Official estimate
Country (or dependent territory) Rank July 1, 2013 % of pop. Average relative annual growth Average absolute annual growth Estimated doubling time 21 Serbia 7,203,000 0.98 -0.35 -25,000 - 22 Denmark 5,612,000 0.76 0.45 25,000 23 Finland 5,436,000 0.74 0.44 24 Slovakia 5,413,000 0.73 25 Norway 5,077,000 26 Ireland 27 Alternative figure Date Source 7,241,295 January 1, 2012 Official estimate 155 5,605,836 April 1, 2013 Official estimate 24,000 157 5,434,357 May 31, 2013 Monthly official estimate 0.15 8,000 469 5,410,728 March 31, 2013 Official estimate 0.69 1.03 52,000 67 5,063,709 March 31, 2013 Official estimate 4,662,000 0.63 1.35 62,000 52 4,585,400 Apr-12 Official estimate Croatia 4,258,000 0.58 -0.35 -15,000 - 28 Bosnia and Herzegovina 3,847,000 0.52 0.08 3,000 29 Moldova 3,486,000 0.47 -1.39 30 Lithuania 2,956,000 0.4 31 Albania 2,783,000 32 Macedonia 33 34 4,290,612 March 31, 2011 2011 census result 3,839,737 June 30, 2011 Official estimate -49,000 - 3,559,500 January 1, 2012 Official estimate -1.3 -39,000 - 2,955,986 0.38 -0.78 -22,000 - 2,821,977 2,066,000 0.28 0.19 4,000 358 2,059,794 December 31, 2011 Official estimate Slovenia 2,062,000 0.28 0.24 5,000 286 2,061,461 November 27, 2013 Official population clock Latvia 2,011,000 0.27 -1.23 -25,000 - 1,826,000 0.25 1.16 21,000 1,283,000 0.17 -0.62 [5] 35 Kosovo 36 Estonia 37 Montenegro 620,000 0.08 0 38 Luxembourg 542,000 0.07 1.88 888 2,013,400 October 1, 2011 2011 census result June 1, 2013 Monthly official estimate 1,815,606 December 31, 2012 Official estimate -8,000 - 1,286,540 January 1, 2013 Official estimate 0- 620,029 10,000 60 July 1, 2013 Monthly official estimate 37 537,000 April 1, 2011 Final 2011 census result December 31, 2012 Official estimate
Country (or dependent territory) Rank July 1, 2013 Average relative annual growth % of pop. Average absolute annual growth Estimated doubling time Alternative figure Date Source 39 Malta 419,000 0.06 0.48 2,000 145 416,055 40 Iceland 324,000 0.04 1.25 4,000 56 323,810 41 Jersey (UK) 100,000 0.01 1.01 1,000 69 97,857 March 27, 2011 2011 census result 42 Isle of Man (UK) 87,000 0.01 1.16 1,000 60 84,497 March 27, 2011 2011 census result 43 Andorra 75,000 0.01 -1.32 -1,000 - 76,246 2012 Official estimate 44 Guernsey (UK) 63,000 0.01 0 0- 62,431 March 31, 2010 Official estimate 45 Faroe Islands (Denmark) 48,000 0.01 0 0- 48,244 46 Liechtenstein 37,000 0.01 0 0- 36,842 December 31, 2012 Official estimate 47 Monaco 36,000 0 0 0- 36,136 December 31, 2012 Official estimate 48 San Marino 32,000 0 0 0- 32,382 May 31, 2013 Monthly official estimate 30,000 0 0 0- 29,752 2011 Official estimate 29,000 0 3.57 28,502 December 31, 2012 Official estimate 3,000 0 0 2,655 September 1, 2012 Official estimate 800 2012 Official estimate [6] 49 Gibraltar (UK) 50 Ã…land Islands (Finland) 51 Svalbard and Jan Mayen (Norway) 52 Vatican City Total 800 0 0 737,791,800 100 0.16 1,000 20 001,144,000 447 November 20, 2011 Preliminary 2011 census result July 1, 2013 Official estimate April 1, 2013 Monthly official estimate
Company Product Assessment Market Assessment Targets Distributor Validation Source of info Follow up Contract agreed
PRODUCT ASSESSMENT • MOTIVATIONS • EXPECTATIONS • TIMING • BUDGET COMPANY ASSESSMENT • BENEFITS • LIFE/SALES CYCLE • REGISTRATION • COMPETITORS
AGREE • OPPORTUNITIES • MARKET SIZE • CHANNELS • RESOURCES IDENTIFY • DISTRIBUTION • PARTNER PROFILE • COVERAGE • TIME FRAME
Lakeside Healthcare
Lakeside Healthcare
MARKET KNOWLEDGE PURCHASE CHANNELS TERRITORY COVERAGE WAREHOUSE / DELIVERY FINANCIAL CAPABILITY TECHNICAL CAPABILITY PRODUCT PORTFOLIO MARKET SEGMENTATION HUMAN RECOURSES COMPANY BACKGROUND TECHNICAL SKILLS REGULATORY DEPARTMENT ACCREDITATION COMPANY PAYMENT TERMS MOTIVATION AND COMMITMENT CONNECTIONS WITH KOL / KDM WEB SITE / E-SHOP TURNOVER / REVENUE TRACEABILITY COMPANY LEGAL ISSUES INVENTORY MANAGEMENT PROCUREMENT PROCUREMENT SERVICE/DELIVERY SERVICE/DELIVERY IMAGE MARKETING STAFF ATTRITION
Lakeside Healthcare
Lakeside Healthcare
Lakeside Healthcare
Izard Project Marketing Ltd Cardinal Point, Park Road, Rickmansworth, Hertfordshire, Tel: +44 (0)1923 432657 Fax: +44 (0)1923 432601 Email: info@ipmmarketing.co.uk Thank you very much

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Lakeside Healthcare

  • 1. Company Assessment STRATEGY COUNTRIES TO TARGET EXPECTATIONS TIMING 1 YEAR, 2, 3 AND 5 YEARS DESCRIBE YOUR EXISTING DISTRIBUTORS IDEAL DITRIBUTOR FIRST DISTRIBUTOR FIRST ORDER
  • 2. Company Assessment PAYMENT TERMS FOLLOW UP BUDGET COACHING, MARKETING, TRAVELING, REGISTRATIONS, ETC. REPRESENTATIVE OFFICE IN UAE, QATAR OR BAHRAIN POINT OF CONTACT
  • 3. Product Assessment TOP 10/20 STAR PRODUCTS TOP 10/20 BEST MARGIN PRODUCTS SALES CYCLE DIRECT SALES TENDERS eCOMMERCE? LIFE TIME (3 to 4 YEARS) MAINTENANCE SPARES DEDICATED SERVICE SPECIAL TRAINING
  • 4. Product Assessment COMPETITORS IN THE US HOW DO YOU SELL IN THE US DISTRIBUTORS DEALERS DIRECT SALES DELIVERY TIME FORECAST LEAD TIME FREIGHT COSTS FROM SUPPLIERS TO END USER
  • 5. Product Assessment BENEFITS UNIQUE SELLING POINT WEAK POINTS REGISTRATION OTHER ISSUES PRODUCT LEASING
  • 6. Country (or dependent territory) Rank July 1, 2013 Average relative annual growth % of pop. Average absolute annual growth Estimated doubling Alternative time figure Date Source 1 Egypt 84,605,000 21.45 2.29 1,893,000 31 83,661,000 2 Iran 76,789,000 19.47 1.29 976,000 54 77,084,000 November 27, 2013 Official population clock 3 Turkey 76,081,000 19.29 1.21 907,000 58 75,627,384 December 31, 2012 Official estimate 4 Iraq 35,404,000 8.98 3.06 1,051,000 23 33,330,000 2011 Official estimate 5 Saudi Arabia 30,193,000 7.66 3.41 997,000 21 29,195,895 2012 Official estimate 6 Yemen 25,252,000 6.4 2.96 725,000 24 24,527,000 2012 Official estimate 7 Syria 22,169,000 5.62 2.45 531,000 29 21,377,000 December 31, 2011 Official estimate 8 United Arab Emirates 8,659,000 2.2 1.56 133,000 45 8,264,070 2010 Official estimate 9 Israel 8,047,000 2.04 1.83 145,000 38 8,034,900 May 31, 2013 Monthly official estimate 10 Jordan 6,517,000 1.65 2.84 180,000 25 6,515,300 4,421,000 1.12 2.91 125,000 24 4,420,549 2013 Official estimate 2007 Official estimate [5] January 1, 2013 Official estimate November 27, 2013 Official population clock 11 Palestine 12 Lebanon 4,127,000 1.05 1.58 64,000 44 3,759,100 13 Oman 3,942,000 1 8.8 319,000 8 3,831,553 14 Kuwait 3,852,000 0.98 2.94 110,000 24 3,582,054 15 Qatar 1,917,000 0.49 3.85 71,000 18 1,916,426 June 30, 2013 Monthly official estimate 16 Bahrain 1,546,000 0.39 7.36 106,000 10 1,234,571 April 27, 2010 Final 2010 census result 17 Cyprus 888,000 0.23 1.95 17,000 36 862,000 396,657,000 100 2.16 8,350,000 32 Total February 28, 2013 Monthly official estimate December 31, 2010 Official estimate December 31, 2011 Official estimate
  • 7. Country (or dependent territory) Rank Russia July 1, 2013 % of pop. Average relative annual growth Average absolute annual growth Estimated doubling time Alternative figure Date Source 143,455,000 19.44 0.15 221,000 450 143,400,000 April 1, 2013 Official estimate 285 80,493,000 September 30, 2012 Official estimate 2 Germany 80,640,000 10.93 0.24 196,000 3 United Kingdom 64,231,000 8.71 0.73 465,000 95 63,181,775 4 France 63,820,000 8.65 0.49 309,000 143 65,684,000 June 1, 2013 Monthly official estimate 5 Italy 59,789,000 8.1 0.35 206,000 201 59,704,082 January 31, 2013 Monthly official estimate 6 Spain 46,958,000 6.36 -0.43 -205,000 - 47,059,533 7 Ukraine 45,461,000 6.16 -0.52 -236,000 - 45,480,315 8 Poland 38,548,000 5.22 0.08 29,000 9 Romania 19,858,000 2.69 -0.77 -155,000 - 10 Netherlands 16,795,000 2.28 0.33 55,000 211 16,808,100 11 Belgium 11,162,000 1.51 0.66 73,000 106 11,156,136 June 1, 2013 Monthly official estimate 12 Greece 10,758,000 1.46 -0.13 -14,000 - 10,815,197 May 24, 2011 Final 2011 census result 13 Portugal 10,609,000 1.44 0.19 20,000 367 10,562,178 March 21, 2011 Final 2011 census result 14 Czech Republic 10,519,000 1.43 0.23 24,000 303 10,512,800 March 31, 2013 Official estimate 15 Hungary 9,894,000 1.34 -0.25 -25,000 - 9,906,000 January 1, 2013 Official estimate 16 Sweden 9,595,000 1.3 0.76 72,000 17 Belarus 9,460,000 1.28 -0.04 18 Austria 8,477,000 1.15 0.61 19 Switzerland 8,075,000 1.09 20 Bulgaria 7,261,000 0.98 921 38,533,299 20,121,641 92 March 27, 2011 2011 census result January 1, 2013 Official estimate June 1, 2013 Monthly official estimate December 31, 2012 Official estimate October 20, 2011 Final 2011 census result November 27, 2013 Official population clock May 31, 2013 Monthly official estimate 9,459,800 -4,000 - 9,588,569 July 1, 2013 Monthly official estimate 51,000 115 8,464,554 April 1, 2013 Official estimate 0.82 66,000 84 8,058,100 March 31, 2013 Official estimate -0.59 -43,000 - 7,282,041 December 31, 2012 Official estimate
  • 8. Country (or dependent territory) Rank July 1, 2013 % of pop. Average relative annual growth Average absolute annual growth Estimated doubling time 21 Serbia 7,203,000 0.98 -0.35 -25,000 - 22 Denmark 5,612,000 0.76 0.45 25,000 23 Finland 5,436,000 0.74 0.44 24 Slovakia 5,413,000 0.73 25 Norway 5,077,000 26 Ireland 27 Alternative figure Date Source 7,241,295 January 1, 2012 Official estimate 155 5,605,836 April 1, 2013 Official estimate 24,000 157 5,434,357 May 31, 2013 Monthly official estimate 0.15 8,000 469 5,410,728 March 31, 2013 Official estimate 0.69 1.03 52,000 67 5,063,709 March 31, 2013 Official estimate 4,662,000 0.63 1.35 62,000 52 4,585,400 Apr-12 Official estimate Croatia 4,258,000 0.58 -0.35 -15,000 - 28 Bosnia and Herzegovina 3,847,000 0.52 0.08 3,000 29 Moldova 3,486,000 0.47 -1.39 30 Lithuania 2,956,000 0.4 31 Albania 2,783,000 32 Macedonia 33 34 4,290,612 March 31, 2011 2011 census result 3,839,737 June 30, 2011 Official estimate -49,000 - 3,559,500 January 1, 2012 Official estimate -1.3 -39,000 - 2,955,986 0.38 -0.78 -22,000 - 2,821,977 2,066,000 0.28 0.19 4,000 358 2,059,794 December 31, 2011 Official estimate Slovenia 2,062,000 0.28 0.24 5,000 286 2,061,461 November 27, 2013 Official population clock Latvia 2,011,000 0.27 -1.23 -25,000 - 1,826,000 0.25 1.16 21,000 1,283,000 0.17 -0.62 [5] 35 Kosovo 36 Estonia 37 Montenegro 620,000 0.08 0 38 Luxembourg 542,000 0.07 1.88 888 2,013,400 October 1, 2011 2011 census result June 1, 2013 Monthly official estimate 1,815,606 December 31, 2012 Official estimate -8,000 - 1,286,540 January 1, 2013 Official estimate 0- 620,029 10,000 60 July 1, 2013 Monthly official estimate 37 537,000 April 1, 2011 Final 2011 census result December 31, 2012 Official estimate
  • 9. Country (or dependent territory) Rank July 1, 2013 Average relative annual growth % of pop. Average absolute annual growth Estimated doubling time Alternative figure Date Source 39 Malta 419,000 0.06 0.48 2,000 145 416,055 40 Iceland 324,000 0.04 1.25 4,000 56 323,810 41 Jersey (UK) 100,000 0.01 1.01 1,000 69 97,857 March 27, 2011 2011 census result 42 Isle of Man (UK) 87,000 0.01 1.16 1,000 60 84,497 March 27, 2011 2011 census result 43 Andorra 75,000 0.01 -1.32 -1,000 - 76,246 2012 Official estimate 44 Guernsey (UK) 63,000 0.01 0 0- 62,431 March 31, 2010 Official estimate 45 Faroe Islands (Denmark) 48,000 0.01 0 0- 48,244 46 Liechtenstein 37,000 0.01 0 0- 36,842 December 31, 2012 Official estimate 47 Monaco 36,000 0 0 0- 36,136 December 31, 2012 Official estimate 48 San Marino 32,000 0 0 0- 32,382 May 31, 2013 Monthly official estimate 30,000 0 0 0- 29,752 2011 Official estimate 29,000 0 3.57 28,502 December 31, 2012 Official estimate 3,000 0 0 2,655 September 1, 2012 Official estimate 800 2012 Official estimate [6] 49 Gibraltar (UK) 50 Ã…land Islands (Finland) 51 Svalbard and Jan Mayen (Norway) 52 Vatican City Total 800 0 0 737,791,800 100 0.16 1,000 20 001,144,000 447 November 20, 2011 Preliminary 2011 census result July 1, 2013 Official estimate April 1, 2013 Monthly official estimate
  • 11. PRODUCT ASSESSMENT • MOTIVATIONS • EXPECTATIONS • TIMING • BUDGET COMPANY ASSESSMENT • BENEFITS • LIFE/SALES CYCLE • REGISTRATION • COMPETITORS
  • 12. AGREE • OPPORTUNITIES • MARKET SIZE • CHANNELS • RESOURCES IDENTIFY • DISTRIBUTION • PARTNER PROFILE • COVERAGE • TIME FRAME
  • 15. MARKET KNOWLEDGE PURCHASE CHANNELS TERRITORY COVERAGE WAREHOUSE / DELIVERY FINANCIAL CAPABILITY TECHNICAL CAPABILITY PRODUCT PORTFOLIO MARKET SEGMENTATION HUMAN RECOURSES COMPANY BACKGROUND TECHNICAL SKILLS REGULATORY DEPARTMENT ACCREDITATION COMPANY PAYMENT TERMS MOTIVATION AND COMMITMENT CONNECTIONS WITH KOL / KDM WEB SITE / E-SHOP TURNOVER / REVENUE TRACEABILITY COMPANY LEGAL ISSUES INVENTORY MANAGEMENT PROCUREMENT PROCUREMENT SERVICE/DELIVERY SERVICE/DELIVERY IMAGE MARKETING STAFF ATTRITION
  • 19. Izard Project Marketing Ltd Cardinal Point, Park Road, Rickmansworth, Hertfordshire, Tel: +44 (0)1923 432657 Fax: +44 (0)1923 432601 Email: info@ipmmarketing.co.uk Thank you very much