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Landing page checklist

Dynamic Yield
Dynamic Yield

Use this checklist to organize your conversion optimization efforts and evaluate your landing page optimization score. For an interactive version of this checklist, visit here: http://www.dynamicyield.com/2014/07/landing-page-checklist/

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Is your landing page targeted with just one objective in mind? Do all on-page elements support a single objective? Are the landing page structure and format clean in presentation? Does the landing page include a company logo and tagline? Does the landing page communicate a unique selling proposition (USP) for the target audience? Is there clear, actionable headline copy? Is there a prominent call-to-action that stands out in the landing page design? Is there motivational and informative call-to-action copy? Does the landing page copy focus on the benefits first and not the features? Are strong words and sentences emphasized in the landing page design? Is there any call for urgency and scarcity? Have you included any directional cues in the landing page design? Does your landing page contain any persuasive text? Does the landing page contain an authentic image, demo or sample of what is being offered? Are there any trust indicators to improve credibility and reduce potential anxiety? Do you offer anything for free on your landing page? Did you write using the second person (you instead of I)? Did you reduce the amount of extraneous links (such as navigational links) to a minimum? Did you eliminate any irrelevant choices and distractions in the design and copy? Did you test different page lengths? Does your landing page load quickly? Are the most important calls-to-action and messages above the fold? Did you test different colors, sizes and locations of landing page elements? Did you remember to test changes to big and dominant elements first? Did you try personalizing the content of your landing page for different user types? Is the landing page mobile-friendly or using a responsive layout? Did you include a privacy policy and terms of service? Do you have different landing pages for different channels or campaigns? THE ULTIMATE LANDING PAGE OPTIMIZATION 28-POINT CHECKLIST

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Landing page checklist

  • 1. Is your landing page targeted with just one objective in mind? Do all on-page elements support a single objective? Are the landing page structure and format clean in presentation? Does the landing page include a company logo and tagline? Does the landing page communicate a unique selling proposition (USP) for the target audience? Is there clear, actionable headline copy? Is there a prominent call-to-action that stands out in the landing page design? Is there motivational and informative call-to-action copy? Does the landing page copy focus on the benefits first and not the features? Are strong words and sentences emphasized in the landing page design? Is there any call for urgency and scarcity? Have you included any directional cues in the landing page design? Does your landing page contain any persuasive text? Does the landing page contain an authentic image, demo or sample of what is being offered? Are there any trust indicators to improve credibility and reduce potential anxiety? Do you offer anything for free on your landing page? Did you write using the second person (you instead of I)? Did you reduce the amount of extraneous links (such as navigational links) to a minimum? Did you eliminate any irrelevant choices and distractions in the design and copy? Did you test different page lengths? Does your landing page load quickly? Are the most important calls-to-action and messages above the fold? Did you test different colors, sizes and locations of landing page elements? Did you remember to test changes to big and dominant elements first? Did you try personalizing the content of your landing page for different user types? Is the landing page mobile-friendly or using a responsive layout? Did you include a privacy policy and terms of service? Do you have different landing pages for different channels or campaigns? THE ULTIMATE LANDING PAGE OPTIMIZATION 28-POINT CHECKLIST