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Landing Page
Conversion:
7 Golden Rules
Braggin Bout Docstoc
The Golden Rule
1 Objective &
1 Objective Only
Landing page conversion   7 golden rules (1)
Hurst Knows Best
HEADLINES,
HEADLINES,
HEADLINES
Landing page conversion   7 golden rules (1)
We Buy on Emotion & Justify w/Logic
Sell Benefits,
Not Features
Landing page conversion   7 golden rules (1)
The thing isits the Thing
What is the
CALL TO ACTION
Landing page conversion   7 golden rules (1)
Landing page conversion   7 golden rules (1)
A Wise Man Once Said
Wheres the Beef?
Beef = Social Proof
Landing page conversion   7 golden rules (1)
Landing page conversion   7 golden rules (1)
Wed All Love a
RISK FREE Life
Take Price Out of the Equation
Landing page conversion   7 golden rules (1)
Case Study 1: RipFire
Case Study 2: DollarShaveClub
Case Study 3: SENSA
 whichtestwon.com
 usertesting.com
 99Designs.com
 Visualwebsiteoptimizer.com
 copyblogger.com/landing-page-10-
commandments/
 blog.crazyegg.com/2012/04/19/successful-
startup-websites/
 Book: Landing Page Optimization
Resources

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Landing page conversion 7 golden rules (1)