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This document provides 7 golden rules for improving landing page conversions along with examples and resources. The rules are to have one clear objective, sell benefits over features, use headlines to grab attention, appeal to emotions over logic by focusing on benefits, make the call to action prominent, provide social proof through customer testimonials or case studies, and remove price barriers when possible. Case studies of successful companies like RipFire, DollarShaveClub, and SENSA are referenced as is additional online guidance on landing page optimization.Read less