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Landing Pages

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Landing pages are proposed as a solution to issues with OEticket's website. Currently, 60% of users come from search engines where they search for artists or venues, but the site only shows these in relation to events, which expire. This can lead to dead links and a poor user experience. The solution is to create permanent landing pages for artists and venues that provide more information and opportunities for cross-promotion even after events expire. This would improve search engine rankings and the user experience by avoiding dead links.

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Landing pages Solution to many problems!
How users come to OEticket 60% Search Engines 24% Direct Traffic 16% Referring Sites Results for oeticket.com
Search engines 90% of users search for artists or venues. Not OEticket.
Artist and venues are only present in relation to event.
Events expire Links exist in google
Expired event page doesn't have any value
Referring sites We cannot control what others link to
Reffering links don't change
Reffering sites have no permanent content to link to
Direct traffic This are returning customers
They mostly come from bookmark or type url directly
Their bookmark can also point to and event which will expire
Implications Low ranking in search engines

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