The document discusses the language of leadership. It defines leadership as the ability and willingness to influence others to change willingly. Effective leadership language is clear, respectful, stimulating, and congruent. Clear language involves using a vision and plan with clear expectations and invitations. Respectful language recognizes others' potential value, cares about their outcomes, listens to their views, and uses "I" and "we" statements descriptively without judgment. Stimulating language is engaged, passionate, challenges routines and beliefs creatively. Congruent language involves truth telling, promise keeping, consistency between words and actions, and not using disguises or deceptions. The language of leadership reflects the culture of an organization.