Lapland training new
Download as ODP, PDF
0 likes147 views
The document provides information about tours to Lapland including day trips and short breaks from various tour operators. It discusses the destinations in Lapland, activities included in standard day trips, and tips for selling Lapland tours by getting customers excited and addressing their concerns. It also lists the airports used and resorts in Lapland where tours can stay for short breaks.
Lapland training new
- 1. 油
- 2. 油
- 3. Lapland The Experience Festive Fun
- 6. Deliver a letter in person
- 7. Traditional Home of Santa
- 10. Fun and frolics in the snow
- 13. Have a sleigh ride
- 14. Meet real life elves
- 15. Enter the Arctic Circle
- 16. Husky Rides
- 17. Christmas / New Year like no other Relive Childhood memories
- 18. Why are we selling Lapland? Seasonal product
- 19. Over 3/4 million people go
- 21. Non price driven product
- 22. Emotive sell
- 23. Target new customer base
- 24. People will spend more on their children's happiness than their own
- 25. How Important is the Sale of Lapland? KEY: Cash Flow during winter period HAVE to secure income for quieter months
- 26. Need to diversify our client base
- 27. Need to demonstrate power of the internet
- 28. In terms of marketing not cheap we HAVE to achieve good conversion rate
- 29. Target Market Who will be buying the trip / holidays High income individuals
- 31. Single parents wanting to impress the kids
- 32. Those people who get 'really' excited about Christmas
- 33. Those people who can't afford it but 'must have it'
- 34. Lapland: Background Lapland is a region not a country
- 35. Finland, Norway, Sweden, Russia Main season End of November through to January
- 36. Main spiritual home of Father Christmas according to the Finnish, English and Russians
- 37. Russians celebrate Christmas in January!
- 38. Inside the Arctic Circle
- 39. Typical Temp is -20c can go as low as -40
- 40. GMT +2
- 41. Currency is the Euro
- 42. English speaking (most people)
- 43. Flight time 3 hours (approx)
- 44. 4-5 hours of 'Grey Light' per day
- 45. Minimal access to 'shops' while you are there
- 46. Take currency with you
- 47. Take 'snacks / drinks' with you
- 48. Dress warm! Lapland: Background
- 49. Starts as 'an idea' for the kids
- 50. Price is then the draw but not the main factor
- 51. Departure date
- 53. The type of experience looking for
- 54. Overall cost Decision Making Process
- 55. People only know what they know
- 56. People make decisions based on the information they know. If they say no it's doesn't mean no it simple is no based on the information they currently have
- 57. Customers don't know the difference between 1 Lapland experience and another
- 58. We have: 9 different one day adventures flying from 22 regional airports landing at 3 different airports in Lapland on at least 15 different dates in December Things to Consider
- 59. Operators we'll be using Thomas Cook
- 60. First Choice
- 61. Cosmos
- 62. Canterbury One Day Christmas & New Year 2+ Days First Choice
- 63. Cosmos
- 64. Canterbury
- 66. Cosmos
- 67. Canterbury
- 68. Flights from UK
- 69. In-flight meal
- 70. Loan of 'Thermal' suit
- 71. Leave airport on sleigh / snowmobile etc
- 72. Sleigh ride
- 73. Meet Santa
- 74. Kids get a present from Santa
- 75. Meet Santa's elves A Standard Day Trip Meet Reindeer and Husky's
- 76. Visit Santa's post office / deliver letter
- 77. Lunch
- 78. Sleigh ride
- 79. Husky Sled Ride
- 80. Log fire and Hot Berry Juice
- 81. Bus transfer back to airport
- 82. Return flight with meal
- 83. Everything as per a standard trip
- 84. Plus....
- 89. Wider choice of departure airports
- 90. Smaller arrival airports A Canterbury Day Trip / Adventure
- 91. Airports Used Rovaniemi (RVN) Capital city. Modern. Southern end of Lapland. Just inside Arctic Circle. Over 遜 million passengers. Used by FC, TC and Canterbury Kittila (KTT) Over 250,000 passengers. 8,000 per day. Used by FC, Cosmos, Canterbury. Mid West. Enontekio (ENF) 17,000 passengers per year. Used by Canterbury. North of lapland.
- 92. Day Trips: Operators & Packages Thomas Cook 1. Santa Sleigh Ride 2. Adult Snow Safari Cosmos: 1. Winter 'One Day' Land First Choice: 1. Search For Santa 2. Santa's Secret Grotto Canterbury: 1. Lapland Extravaganza Tour 2. Enchanting Lapland 3. North Pole Post Office 4. Lapland Dream Tour
- 93. Day Trips: Operators & Packages Thomas Cook - RVN 1. Santa Sleigh Ride Standard 2. Adult Snow Safari Standard plus include adults only snowmobile ride Cosmos: KTT 1. Winter 'One Day' Land - Standard First Choice: 1. Search For Santa (KTT) Standard (more active) . 2. Santa's Secret Grotto (RVN) Standard (less active) Elf school. Elf Bakery. Canterbury: 1. Lapland Extravaganza Tour (KTT) Standard + Reindeer Farm 2. Enchanting Lapland (ENF) Snow castle 3. North Pole Post Office Unique Post Office 4. Lapland Dream Santa's workshop
- 94. NEED to get emotion levels up
- 95. NEED to get them excited
- 96. Perceived value of holiday must be great than money
- 97. It's not just about giving information
- 98. Have to educate people about they different types
- 99. Have to appreciate why one is more expensive
- 100. Most note give any indication that it's expensive
- 101. Create fear of loss How to Sell Lapland
- 102. Have they been before?
- 103. Taking kids? Age?
- 104. Know anyone that's been before?
- 105. How excited are kids about Christmas?
- 106. Been skiing before?
- 107. Experienced proper snow before?
- 108. What are they doing for Christmas?
- 109. Can they imagine the faces of Children? Questions to Ask
- 110. Kids going to remember for you forever
- 111. Once in a life time experience
- 112. You'll be favourite parent forever
- 113. Be the envy of everyone at school
- 114. Best time / age to take kids
- 115. Do sell out fast already limited availability on tours
- 116. Do sell quickly because of group bookings
- 117. Local airports sell fastest so be quick
- 118. Can hold for 24 hours (on First Choice) Things to Say
- 119. Get them excited don't just give information
- 120. Get them saying yes and then ask for booking
- 121. Assumptive Close
- 122. Create fear of loss. Worst parent if it doesn't happen
- 123. Local flights sell out months before departure
- 124. ASK for the sale
- 125. Waive CCC if they book now
- 126. Discount Airport Parking for early booking How To Close
- 127. Wider Choice of Options
- 129. Best Prices
- 130. Early Booking Discounts Our Unique Selling Points
- 131. Day Trip Cover 贈29.99 for family Insurance
- 132. The Resorts Rovaniemi (RVN) Capital city. Modern. Southern end of Lapland. Just inside Arctic Circle. Plenty of restaurants Most commercial area. Able to book husky rides etc and not far to get out into wilderness. Levi Well known ski resort. Great for winter activities. Lots of pine forests for cross country skiing. Ideal for families and couples. Charming Lappish town, cosmopoltan, modern facilities. Yllas Real unspoilt Lappish living. Surrounded by miles of white landscape. Small selection of traditional bars, plenty of winder activities. Pallas Small. Idyllic. Snow capped trees. Set in National Park. Real winter wonderland.
- 133. The Resorts Luosto Magical resort. 90 minutes from Rovanimi. Ski resort. 2 hotels and small cluster of log cabins. Accessiblefrom RVN and KTT. (100 mins from KTT). Can arrange to stay in an Igloo while here! Suomu 100 minutes from RVN. Uncommercialised. Hidden gem. Starting point for 2 day vacation. Home of the Arctic Circle Hotel recently built. Olos 60 minutes from Kittila or Enontekio. Ski resort. Ski very much centre of activities. Modern. Large family rooms. Pyha Hill side resort. Perfect for skiing. 1Hr 45m transfer from RVN.
- 134. How To Book Thomas Cook / First Choice / Cosmos via Viewdata
- 136. Select 1 night Canterbury: Via Telephone
- 137. Use website as a guide for prices
- 138. Use website as a guide for availability
- 139. Short Breaks Thomas Cook Do Not Provide Any Cosmos: 2,3,4 & 5 Day Itineraries First Choice: 3,4 and 7 Nights Canterbury: 2,3,4 & 5 Day Itineraries
- 140. Short Breaks Cosmos: 2,3,4 & 5 Day Itineraries First Choice: Better for more time on your own
- 141. Better for skiers Canterbury: More Active
- 142. More Organised
- 143. Include free gifts / DVD / CD etc
- 144. What You Need to Do Read and make notes about each 'Tour'
- 145. Ensure you know how to explain the difference between each tour
- 146. Think of questions you'd ask someone to help choose a tour
- 147. Watch the films on Canterbury's website
- 148. Ensure you are not having to read from the brochure
- 149. Make sure you've tested searching on view data