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The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.
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油
The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
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1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
The document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.
The document discusses the rise and importance of data science and machine learning, highlighting the growing demand for data scientists and the challenges they face. It explains machine learning concepts such as supervised and unsupervised learning, along with various real-world applications and the necessary steps involved in a machine learning workflow. Additionally, the document emphasizes the iterative process of model improvement and feature engineering used to enhance machine learning outcomes.
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油
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The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
The document outlines the U.S. Bicycle Route System (USBRS) and emphasizes its role in promoting bicycle tourism and economic benefits from cycling. It details the history, current statistics, and best practices for developing a coordinated national system of bike routes, alongside the demographic and spending habits of bicycle travelers. The document also highlights successful case studies and plans for future route implementations across various states.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
The document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
The document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.
The document discusses the rise and importance of data science and machine learning, highlighting the growing demand for data scientists and the challenges they face. It explains machine learning concepts such as supervised and unsupervised learning, along with various real-world applications and the necessary steps involved in a machine learning workflow. Additionally, the document emphasizes the iterative process of model improvement and feature engineering used to enhance machine learning outcomes.
Time Management & Productivity - Best PracticesVit Horky
油
The document outlines best practices for time management and productivity, focusing on effective meeting habits, structured work blocks, and the importance of reflection and goal setting. It emphasizes the need for proper planning, the use of appropriate tools, and prioritizing tasks to enhance both personal and team efficiency. Additionally, personal anecdotes and strategies are shared to encourage a positive mindset and enjoyment in achieving work-related goals.
The six step guide to practical project managementMindGenius
油
The document outlines a simplified six-step guide to project management designed for individuals lacking formal training. It emphasizes the importance of understanding project objectives, gathering stakeholder requirements, defining project scope, scheduling tasks, monitoring progress, and conducting a retrospective meeting. Additionally, it promotes the use of the MindGenius tool for effective project planning and execution.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
油
The document discusses the application of ChatGPT and AI in software testing and programming, including its strengths and limitations. It covers ChatGPT's capabilities, such as code writing, refactoring, and debugging, and emphasizes the importance of human expertise in the software development life cycle. Additionally, it highlights various AI tools, potential pitfalls, and offers strategies for integrating AI into testing practices.
12 Ways to Increase Your Influence at WorkGetSmarter
油
The document outlines strategies for increasing influence in the workplace, emphasizing the importance of setting clear goals, building trust, and demonstrating consistency in actions. It also highlights the significance of relationship building, proactivity, and self-awareness regarding influencing styles. Lastly, it underscores that true leadership is about impact, influence, and inspiration rather than titles.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
The document outlines the U.S. Bicycle Route System (USBRS) and emphasizes its role in promoting bicycle tourism and economic benefits from cycling. It details the history, current statistics, and best practices for developing a coordinated national system of bike routes, alongside the demographic and spending habits of bicycle travelers. The document also highlights successful case studies and plans for future route implementations across various states.
1. LAPORAN AKTIVITI
MEMBANGUNKAN PROTOTAIP CDIO
GREEN HOME MODEL BAGI KURSUS
DCN6042 ENERGY SYSTEM DAN
DCN6023 ENVIRONMENTAL
MANAGEMENT MELALUI KAEDAH
DESIGN THINKING
TARIKH
21 MEI - 16 OGOS 2021
TEMPAT
POLITEKNIK SULTAN IDRIS SHAH
Anjuran
Jabatan Kejuruteraan Awam
2. 1. NAMAAKTIVITI/PROJEK
2. LATARBELAKANG/RASIONAL
3. KLUSTERAKTIVITI
4. OBJEKTIF/OUTCOME
Membangunkan Prototaip Cdio Green Home Model Bagi Kursus DCN6042 Energy System
& DCN6023 Environmental Management Melalui Kaedah Design Thinking.
Keperluan untuk menjalankan program ini adalah bagi membantu pelajar yang mengambil
kursus DCN6042 Energy System dan DCN6023 Environmental Management untuk
memahami kepentingan green home yang mengaplikasikan beberapa elemen jimat tenaga
lantas membantu meningkatkan pemahaman pelajar mengenai pengurusan alamsekitar bagi
pembinaan green home.
Green Home merupakan rumah yang cekap ruang dan tenaga yang dapat memberikan rasa
selesa dan persekitaran tempat tinggal yang sihat kepada penghuninya. Green Home
beroperasi dengan menggunakan sumber lestari. Model Green Home membantu pelajar
mengaplikasikan ilmu yang dipelajari daripada kursus Energy System dan Environmental
Management untuk menghasilkan sebuah rumah yang mempunyai ciri-ciri cekap tenaga dan
mesra alam.
3.1. DCN6042 Energy System
3.2. DCN6023 - Environmental Management
a) Meningkatkan kemahiran Design Thinking pelajar dalam proses pembinaan Green
Home model.
b) Meningkatkan pemahaman pelajar tentang elemen Energy System dan
Environmental Management dalam bidang pembinaan dan kejuruteraan.
c) Menerapkan nilai kerjasama, tanggung jawab dan kepimpinan dalam melaksanakan
kerja secara berkumpulan.
d) Menerapkan Elemen Internet of Things (IoT) dalam proses pengajaran dan
pembelajaran pelajar.
3. 5. PELAN RISIKO
Pemilik risiko: Pensyarah dan pelajar
RISIKO
PUNCA& IMPAK(DALAMAN/
LUARAN)
TINDAKAN MITIGASI
Pencapaian CLO
olehpelajar
yang tidak
mencapai tahap
minimumyang
ditetapkan
Punca:
CLO yang hendak dicapai kurangjelas
Pelajartidakmengambilberat
terhadappenilaian.
Impak;
CLO tidaktercapai Objektif aktiviti
tidaktercapai sepenuhnya.
Memberi penerangan berkaitan rubric
(instrument)yangdigunapakai kepada
pelajar.
Mendapatkan maklumbalasdaripada
pelajar
Memberi penekanan kepentingan
penilaian yangdibuat
Pelajar tidak
dapat hadir
semasa
pembinaan
Punca:
Masalah peribadi seperti tidaksihat,
pelajartidakhadirtanpasebabatau
pertindihanprogram.
Impak:
Pelajartidakdapatmemperolehi
pengetahuandan pengalaman
daripadaprogram
Memastikanpelajaryangtidak dapat hadir
kerana masalah peribadi. memberikan
bukti seperti suratpengesahandari doktor.
Bagi yang ada pertindihan program pelajar
dibenarkan untuk memilih program yang
lebih penting.
Kecederaan
fizikal ketika
proses
pembinaan
prototaip
Punca:
Kurangperhatiandantumpuan
daripadapelajarekorandaripada
masalahperibadi sepertitidaksihat
yang mendorongkepadarisiko
kecederaanfizikal.
Impak:
Pelajarmengalami kecederaanfizikal.
Memastikan peserta berada di dalam
kondisi yang sihat sebelum memulakan
proses pembinaan. Sekiranya terdapat
pelajar yang kurang sihat, bekalan ubat
seperti panadol dan seumpamanya
disediakan di dalam peti
Memberi taklimat keselamatan kepada
pelajar sebelum pembinaan prototaip
Menyediakan peti pertolongan cemas
sekiranya berlaku kecederaan fizikal.
Kehilangan
peralatan
Punca:
Tiada senarai semakkeluardan
masukperalatansebelumprogram
dijalankan.
Impak:
Kekurangan peralatanboleh
menyebabkanaktivitiprogramtidak
Menyediakan senarai semak keluar dan
masuk peralatan.
Memastikan peserta merekodkan
peralatan yang digunakan sebelum dan
selepas program.
Memeriksa bilangan alatan yang
dipulangkan cukup dan dalam keadaan
baik.
4. dapat dilaksanakandenganbaik.
6. IMPAK AKTIVITI
Secara keseluruhan impak program ini meliputi:
a. Memberi pendedahan kepada pelajar tentang teknologi terkini yang digunakan dalam
industri pembinaan green home.
b. Memberi peluang kepada pelajar menimba pengalaman terhadap kerja-kerja pembinaan
prototaip green home.
c. Meningkatkan kemahiran psikomotor pelajar dalam kerja-kerja pemasangan elemen-
elemen green home seperti solar panel, smart air turbine dan rainwater harvesting.
d. Meningkatkan kemahiran cognitif pelajar dalam merancang, mengurus dan
melaksanakan sesuatu projek sebelum, semasa dan selepas pembinaan.
e. Meningkatkan kemahiran afektif pelajar seperti kemahiran komunikasi, kerja
berpasukan, kepimpinan, critical thinking dan problem solving dalam memastikan projek
siap seperti dirancang.
f. Menerapkan nilai budaya persaingan secara sihat untuk mencapai kejayaan.
7. BUTIRAN AKTIVITI
Tarikh : 21 Mei 2021
Hari : Rabu
Program : Membangunkan Prototaip CDIO Green Home Bagi Kursus DCN6042
Energy System Dan DCN6023 Environmental Management Melalui
Kaedah Design Thinking
Tempat : Bilik TECC
Anjuran : JKA PSIS
Bilangan peserta : 1 orang pensyarah 29 orang pelajar
Peringkat : Politeknik
Carta Perbatuan :
Tentatif :
5. 8.0 LAPORAN PERBELANJAAN
Kos yang telah dibelanjakan sepanjang aktiviti melibatkan peruntukkan dari Anggaran
Belanja Mengurus (ABM)
SUMBER KEWANGAN PERKARA KUANTITI
HARGA
PER UNIT
(RM)
JUMLAH
(RM)
P64
PROTOTAIP CDIO
GREEN HOME MODEL
1 1,000.00 1,000.00
22AWG 2 PIN RED
BLACK CABLE PVC
INSULATED WIRE 22
AWG WIRE ELECTRIC
CABLE
1 10.00 10.00
5.5W 5V MONO SEMI-
FLEXIBLE SOLARPANEL
W/ SUNPOWER CHIP
FOR BATTERY
CHARGER
2 150.00 300.00
DESKTOP MODEL-
SOLAR POWERED
ROTATING BASE
WINDMILLS/WIND
TURBINE PLASTICS
3 60.00 180.00
RECHARGEABLE
BATTERY
2 50.00 100.00
SOLAR CHARGE
CONTROLLER DUAL
USB LCD DISPLAY AUTO
SOLAR CELL PANEL
REGULATOR
2 100.00 200.00
LED 10 1.00 10.00
JUMLAH KESELURUHAN (RM) 1800.00
6. 9.0 RUMUSAN PELAKSANAAN AKTIVITI DAN PENCAPAIAN TERHADAP OBJEKTIF/OUTCOME
6 MAKLUMBALAS AKTIVITI DARIPADA PESERTA
7 CADANGAN PENAMBAHBAIKAN (CQI)/AMALANBAIK/ISU/CABARAN
8 LAMPIRAN (BUKTI)
LAMPIRAN 1: MODEL PROTOTAIP CDIO GREEN HOME MODEL
LAMPIRAN 2: PESANAN KERAJAAN
Disediakan oleh:
....
Nama :
Cop :
Tarikh
:
Disemak Oleh
....
Nama :
Cop :
Tarikh :
Model rumah danperalatansolaryang diperolehi diharapakandapatmeningkatkan
kemahiranDesignThinkingpelajardalamprosespembinaanGreenHome model.
Model rumah danperalatan solaryang diperolehi diharapakandapatmeningkatkan
pemahamanpelajartentangelemenEnergySystemdanEnvironmental Management
dalambidangpembinaandankejuruteraan melalui elementyangsebenar.
Model rumah danperalatansolaryang diperolehi akandapatmenerapkan nilai kerjasama,
tanggungjawabdan kepimpinandalammelaksanakankerjasecaraberkumpulan.
Penerapan ElemenInternetof Things(IoT) dalamprosespengajarandanpembelajaran
pelajardiharapakandapat dilaksanakandenganlebihbaik.
Pembelianperalatanini mengalami kesukarankeranaperlaksanaanPKPdi Malaysia.
Pelaksaanaanolehpelajarpulaterpaksaditangguhkanke sesi 22021.
Tiada
7. :
Disahkan oleh:
....
Nama :
Cop :
Tarikh :
Nota :
Pegawai/ pelajar yang menyediakan laporan ini merupakan pegawai yang terlibat
secara langsung dalam pelaksanaan aktiviti yang dilaporkan
Pegawai yang mengesahkan dokumen terdiri dari Pengarah/ Timbalan Pengarah
(Akademik) /Timbalan Pengarah/ Ketua Jabatan/ Ketua Program/ Ketua Unit/
Pensyarah/Penasihat Kelab
Dokumen ini perlu disimpan oleh Ketua Program /wakil yang dilantik selama 3 tahun
dan akan digunakan sewaktu lawatan keserakanan pencapaian KPI Politeknik dan juga
penilaian Polyrate oleh JPP/ wakil atau lain-lain audit berkaitan(untuk PPI sahaja)
Jika aktiviti yand dibuat merentasi program/jabatan, memadai hanya 1 laporan dibuat
Laporan ini diserahkan dalam tempoh DUA (2) minggu dari tarikh pelaksanaan aktiviti
Laporan asal dihantar ke Jabatan Hal Ehwal Pelajar dan satu salinan disimpan
Jabatan/Unit yang berkaitan(cth USKK)