Case Analysis Power Point
- 1. MATADOR SPANISH CUISINE CASE STUDY ANALYSIS BY CLAUDIA GUERECA MONIQUE GROESCHEL SHANNON HILLERY
- 2. THE MATADOR MISSION STATEMENT The Matador is dedicated to raising the status and awareness of Spanish food and culture. Our mission is to operate a profitable business that will provide the best and most genuine product and service around. We are committed to providing the highest level of customer service, and will strive for customer satisfaction.
- 3. STRENGTHS The Matador has excellent Spanish cuisine and a fun family friendly atmosphere. This local business has branched out from a single location in Juarez, Mexico, to Multiple locations in El Paso and Las Cruces, but.
- 5. One in four restaurants close or change ownership, with increasing numbers over the next couple of years.
- 6. OUT OF THESE 4 RESTAURANTS .
- 8. Reasons why the Matador is facing difficulties
- 9. WEAKNESS The number of Customers keeps decreasing which is affecting the business profit levels.
- 10. COMMUNICATION ISSUE Poor listening and communication is creating unhappy customers and tarnishing the business image.
- 11. WHO DOES THE PROBLEM INVOLVE ? The Wait Staff The Hostess The Cooks The Bartenders The Managers The Owners
- 12. OPPORTUNITIES In order to be successful in this industry, owners must make sure to attract and keep as many customers as possible. For this to be attainable, they must learn to listen to their customer feedback and their employees opinions.
- 13. TREATMENT AND PROPOSED SOLUTIONS TO THE CHALLENGE
- 15. ATTRACTING AND MAINTAINING CUSTOMERS
- 16. Addressing custumers complaints and opinions by offering comment cards as an option to receive feedback
- 17. PROMOTING A POSITIVE AND SAFE ATMOSPHERE FOR THE EMPLOYEES TO LET THEM KNOW THAT THEY ARE BEING VALUED AND HEARD, AS IT WILL ALSO CREATE A LOYAL STAFF THAT IS WILLING TO ENCOURAGE GOOD CUSTOMER SERVICE
- 18. A caring, positive atmosphere really makes the difference between just a place customers pass through and a place the guests will remember. Saying so
- 19. A training program that includes hands-on methods like simulations and role playing for the employees to be aware of the multiple types of personality they can encounter while at work, and allow them to correctly handle the situation, especially those reguarding difficult customers
- 20. The program will ensure a warm, inviting, and professional environment in the workplace between employees themselves as well as customers
- 21. AND FINALLY.
- 22. Matador Spanish Cuisine Advertising allows people to listen to what The Matador is offering and what they are willing to put forth in order to provide their customers an enjoyable experience and excellent customer service.
- 23. CONCLUSION Each challenge this small chain of restaurants is currently facing can be surpassed by making a few changes to the way management/owners handle day-to-day business. Although it might be hard to adapt, these small alterations will ensure the companys success as well as an overall increase in profits.