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Editor's Notes

1. Thank you Bez and The Latino Caucus DGP and Gracias to everyone joining us tonight. I’m super excited about sharing my favorite number with you today! YES< I said number. But more on that soon.
2. Let me tell you a little bit about me.
3. I have had the pleasure of working with some great brands through my career. Now, back to that NUMBER
4. Most people don’t send hours and days reading market research studies and analyzing data So I wanted to give you a look into a day in the life of a digital marketer THIS is an ACTUAL photo of me in my environment, analyzing trends and market share. As you can see, sometimes those numbers jump right out at YA It’s quite a dangerous industry. Seriously though, let’s jump into the DATA
5. Brands LOVE Latinos To the tune of billions in ad spend They LOVE us Want to reach us Willing to spend A LOT of money
6. You may be wonrdering, SO WHAT, WHAT DOES THIS MEAN to ME? Much like my mother does, whenever I start spewing numbers about Latinos and marketing. While I may be a big ole data geek and love talking about these numbers, my mom and most people DO NOT. So I have to take a step back and do a better job of connecting the importance of this data to our day-to-day lives. And Why I think it’s super important for everyone here to know this and communicate it.
7. You may be wondering, Is it because I want you to vote for a specific candidate, no A specific issue? Not at all
8. So then it must be that she wants us to vote Democrat? NOPE Republican?Tanpoco. No
9. I am here to address the elephant in the room show you how my favorite number is part of the solution.
10. You see, every day we are all bombarded by these types of images. In fact, when I search google for the word “latinos” This is what comes up. THIS is NOT representative of latinos. Now, this IS an important issue that needs discussion, debate and solutions. But I am NOT here to discuss THIS particular issue.
11. I am here to talk about how the media portrays LATINOS in a negative fashion, Reducing us to only this topic. So back to that Google search. When I think of the latinos I know and the ones in every corner of this fabulous country. I think of these stories, which are TRUE representations of who we are and what we contribute. AND I had to dig to find these. 20-30 bad news articles for each one of these.
12. So TODAY, I am here to share this number with you. $3.2 Trillion If you leave here, not remembering anything more than a photo of an elephant and this number, I will have been successful.
13. Is what Latinos represent with regards to economic output. GDP is how a country’s wealth is determined. That is the GDP (gross domestic product) that we represent, if you counted all latinos in the US.5th largest economy in the WORLD. Not in top 10, top 5 GDP = private consumption + gross private investment + government investment + government spending + (exports – imports). 
14. GDP = Purch Power =
15. So why are we so sexy to brands? Remember that purchasing power of 3.4 T?We are also everywhere all the time.
16. We overindex on all social media usage Our youth as a demographic is a contributing factor
17. Almost half of all Latino are on WhatsApp Versus 20% (not even ¼)
18. You know how we keep hearing that Nwspapers and Magazines are dying Not thanks to Latinos We overindex on those too
19. Spanish language websites are from all Spanish speaking countries. So we are keeping the industry alive and well here and all over the world.
20. SO WHAT. You say Why is that important?
21. That 3.2 T isn’t just about what we buy It’s about our contributions to this country And the economy We all know the “Drain on the Economy” rhetoric So Let’s break it down
22. So let’s talk about that. How do we measure up With Jobs, Taxes, Business What does that $3.2 T actually look like?
23. We know that latinos love to work. We are hardworking. We work HARD and As brands already know, We BUY hard
24. Like Lin Manuel says, We get the job done.
25. How about as Entrepreneurs? That 3.2T has to come rom somewhere. What we earn what we buy what we create who we employ
26. Latinos contributed $102 / $308 NOW, I am going to make a statement: America is depending on Latinos for SS and Medicare, I’m not making that up The data absolutely backs that claim up.
27. Those of us who have already paid our share of SS rely on the younger generation of workers to be able to pull our money out when we hit retirement age. Because the GOV spent our money as soon as it comes in.
28. Now let’s look at the current population. Go Over colors Hispanics will be paying a large share of SS
29. America is depending on Latinos for SS and Medicare, I’m not making that up The data absolutely backs that claim up.
30. Even though, home ownership has been difficult with high interest rates. Latinos found a way, as we always do. We solved the problem of higher interest rates with FAMILY.
31. So, when you see these images everywhere, or you encounter folks who may say negative things I want you to remember the $3.2 Trillion BECAUSE It is simply a NUMBER, that shows… And THAT is a TRUE, DATA BACKED representation of Latinos.