Launch presentation - BarnhardtCotton.net
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The document outlines Barnhardt Manufacturing's strategy to address the challenges faced by the cotton industry due to competition from man-made fibers. It highlights the launch of a revamped website aimed at enhancing sales and marketing efforts while promoting bleached cotton and its benefits across various markets. Key features include updated branding, extensive product information, and a digital marketing strategy focused on inbound marketing and social media engagement.
Launch presentation - BarnhardtCotton.net
- 2. Addressing the Changes ¡ñ Cotton dominated the fiber markets in the 20th century ¡ñ Man-made & regenerated fibers combined with economic forces have impacted cotton's reputation and position in the market ¡ñ Barnhardt Manufacturing is taking on these challenges using 21st century technologies
- 4. To Today
- 5. 21st Century Sales The website is the hub of sales & marketing and provides the following benefits: ¡ñ Establishes company as industry expert to existing customers & prospects ¡ñ Enhances competitive position in current markets ¡ñ Provides resources for customers, influencers, partners, employees and consumers ¡ñ Offers a platform for launching new products and reaching new markets
- 7. Website Goals 1. Sell out both bleacheries with profitable business. 2. Develop new markets for bleached cotton. 3. To be the first choice for absorbent fiber globally. 4. For everyone in supply chain to clearly understand the advantages of Barnhardt Bleached Cotton in their products.
- 9. New Features & Benefits ¡ñ Updated Brand Image ¡ñ Extensive Cotton Information & Library ¡ñ Product Catalog ¡ñ Blogging & Social Media ¡ñ Lead Capture Tools ¡ñ Sales Force integration ¡ñ Marketing Automation tools
- 22. Integrating Sales & Marketing ¡ñ Lead and Contact synchronization ¡ñ Lead intelligence inside of Sales Force ¡ñ Lead scoring ¡ñ Closed loop reporting
- 23. Driving Traffic & Leads via Inbound
- 24. The Future ¨C 2013 and beyond...
- 25. Digital Marketing Strategy 1. Bi-weekly blog posts 2. E-blasts ¨C blogs, product updates, events, industry news 3. Social Media publishing (Pinterest, LinkedIn, Twitter) 4. Visitor conversion optimization 5. Incremental improvements...
- 26. Your Turn... 1. Grab an iPad and take a tour 2. Sign-up for our e-blasts & join us on our social channels 3. Send your comments to: service@barnhardtcotton.net
- 27. Credits 1. Barnhardt Bleached Cotton ¨C Garland Green, Chuck Allen, Stacy Glover, Kristi DuPlessi, George Hargrove 2. Barnhardt IT ¨C Pete Chantry, James Walker, Ted Palmer, Kevin O'Rourke 3. Knowmad ¨C Van Wilson, Angela Hayworth, Diona Kidd, William McKee 4. The Alison Group ¨C Kari Rehnlund, Linda Motto, Mark Alison