�ݺ�ߣ

Launching a Successful Online Business
Amais Haroon
BSBA
amaisrazi@yahoo.com

Learning Objectives
1. Understand the fundamental requirements for initiating an
online business.
2. Describe the process of initiating and funding a start-up e-
business or large e-project.
3. Understand the process of adding EC initiatives to an existing
business.
4. Describe the issues and methods of transforming an
organization into an e-business.
5. Describe the process of acquiring Web sites and evaluating
building versus hosting options.

Learning Objectives
6. Understand the importance of providing and managing
content and describe how to accomplish this.
7. Evaluate Web sites on design criteria, such as appearance,
navigation, consistency, and performance.
8. Understand how search engine optimization may help a Web
site obtain high placement in search engines.
9. Understand how to provide some major support e-services.
10. Understand the process of building an online storefront.
11. Be able to build an online storefront with templates.

Starting a New Online Business
 An E-Start-Up Is a Start-Up
– An e-start-up is basically a start-up and, as such, must consider all
the issues faced by a physical start up
 Steps in Creating a New Company or Adding an
Online Project
1. Identify a consumer or business need in the marketplace
2. Investigate the opportunity
3. Determine the business owner’s ability to meet the need

 Identify a consumer or business need in the marketplace
 Many businesses begin with a good idea
 But there shouldn’t be a gap between what people want and what is
available
 Innovation is the key
 Investigate the opportunity
 Idea need to be realistic
 Potential number of individuals interested in purchasing the proposed
product or service
 Revenue models investigations

 Determine the business owner’s ability to meet the need
– If realistic opportunity exist, do the perspective business owner have
the ability to convert the opportunity into success
– Is the business in a n industry the perspective business owner knows
well?
– Is it something the entrepreneur loves doing?
– Are family and friends supportive?
– Business skills in staff recruitment, management, negotiation,
marketing, and financial management are required.

Some Tips for Success
 Do your homework
– Research
– Ideas has to be tangible
– More effective than anything already on the market
 Aim for excitement
– Make your customers says “wow” or “finally”
 Whittle, shape, iterate, repeat
– Test and improve the ideas and prototypes several times.
• Your developers and designers can do this but with your say

Some Tips for Success
 Get real
– Build physical prototypes to get feedback from friends, suppliers, and
customers
 Avoid creating a gizmo
– Beware of creating a product (service) with obvious faults, even if it
looks like a brilliant design, make sure it works

Planning Online Business
 Online Business Planning
– Business plan
A written document that identifies a company’s goals and outlines how
the company intends to achieve the goals and at what cost
– Business case
A document that justifies the investment of internal, organizational
resources in a specific application or project

Funding a New Online Business
 First round of initial funding
– Angel investor
A wealthy individual who contributes personal funds and possibly
expertise at the earliest stage of business development
– Incubator
A company, university, or nonprofit organization that supports
businesses in their initial stages of development

Funding a New Online Business
 Second round financing
– venture capital (VC)
Money invested in a business by an individual, a group of individuals
(venture capitalists), or a funding company in exchange for equity in
the business
 Additional funding: A large partner
 The initial public offering (IPO)

Adding E-Commerce Initiatives or
Transforming to an E-Business
 Adding EC Initiatives to an Existing Business
– The most common additions are:
 A storefront
 A portal
 E-procurement
 Auctions and reverse auctions
 Other initiatives

 A Storefront
– Adding an online sales channel is common in both B2C and B2B
– The required investment is very low
– A storefront can be built fairly quickly, and the damage in case of
failure may not be too large

 A Portal
– Several types of corporate portals available
– Companies have more than one portal for internal collaboration and
communication
 Example
– A storefront for employees or for external customers will
include a portal
 Issues
– Issues of content and design, as well as security, are of utmost
importance
– May vendors offers portal-building services, vendor selection
may be an important issue

 E-Procurement
– EC initiative is popular with large companies
– E-Procurement frequently requires a business plan and extensive
integration (both internally and externally)
– EC architecture must be in place

 Auctions and Reverse Auctions
– Large corporations need to consider building their own auction or
reverse auction (for e-procurement) sites
– Forward auctions are easy to setup
– Reverse auctions requires more integration with business partners

 Other Initiatives
– m-commerce
 Many companies are deploying wireless applications inside the
organization and on selling and advertising via m-commerce
technologies
– Enterprise social networks
 Many large companies now offer blogs and wikis
– Example
» Toyota
» Coca-Cola

Understanding Organizational
Transformation
 The key points in understanding organizational transformation are as
follows:
– The organization’s ways of thinking and vision will fundamentally
change
– There will be revolutionary changes to the process and context
involved in creating a new organizational vision and rethinking
business models and business strategy

Understanding Organizational
Transformation
 The change must involve a substantial break from previous ways of
acting. It will likely involve discovering and developing new opportunities
and new ways of doing things
 The change must permeate through and impact on the behavior of a
majority of organizational members
 The change will involve creating new systems, procedures, and structure
that not only enable and dictate how new processes function, but that will
also impact on the deeply embedded business models and understandings
that drive the organization

Building or Acquiring a Web Site

�ݺ�ߣ

Launching a successful online business

Recommended

More Related Content

What's hot (12)

Similar to Launching a successful online business (20)

Recently uploaded (11)

Launching a successful online business