Il semaforo di Yoast non è il (tuo) problema
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Usi Yoast SEO e vuoi ottenere tutti i pallini verdi? L'intervento al WordCamp Bari mette in luce qual è il segreto per usare al meglio le analisi di Yoast SEO sul tuo sito.
Il semaforo di Yoast non è il (tuo) problema
- 1. The Yoast traffic light
 is not (your) problem
- 2. Brief intro: The jargon
- 3. ✓ SEO: Search Engine Optimization ✓ SERP: Search Engine Results Page ✓ Crawler (Bot, Spider): Software SE use 
 to navigate the web and capture the links ✓ Index: Gigantic database ✓ Rank: Position in SERP Jargon
- 4. Yoast SEO: What’s that?
- 5. Plugin for WordPress, helps websites optimize 
 for Search Engines
- 6. Google
- 8. To organize the world’s information and 
 make it universally accessible and useful.
- 11. • Follow links from one web page to another • Save the all pages (HTML) in the Index • Match search queries with web pages indexed • Return results in SERP How Google (and SE) works
- 13. SEO basics
- 14.  SEO:
 practice of optimizing your web pages to make them reach a high position in the search results of Google or other search engines.
- 15. SEO focuses on improving 
 the rankings in the organic 
 – that means non-paid – 
 search results.
- 16. Google determines the ranking in SERP through a secret algorithm. However, the experience makes us pretty 
 sure about SEO practice.
- 17. • Technical aspects
 (e.g. quality of the code, speed, accessibility) • Content related aspects
 (e.g. site structure, copy, key phrases) On-page SEO factors (all the elements of SEO you can control best)
- 18. • Links from other websites • Traffic from social media • Other marketing activities getting traffic 
 to the website Off-page SEO factors (factors more difficult to manage)
- 19. Yoast SEO: How it works
- 20. • Allows you to set up all the SEO technical elements • Guides you to set up the On-page factors 
 (eg Internal linking count) • Gives you advices on how to improve your content Yoast SEO
- 21. Settings: • General 
 (Yoast Features, 
 Webmaster Tools)
- 23. Output • snippet • structured data
- 24. The scores
- 25. SEO analysis (Keyphrase-based assessments) • Keyphrase in introduction • Keyphrase length • Keyphrase density • Keyphrase in meta description • Keyphrase in subheadings • Link focus keyphrase • Keyphrase in image alt attributes • Keyphrase in title • Keyphrase in slug • Previously used keyphrase
- 26. SEO analysis (Other SEO assessments) • Text length • Outbound links • Internal links • SEO title width • Meta description length • Text length for taxonomy pages
- 27. Readability analysis • Subheading distribution • Paragraph length • Sentence length • Consecutive sentences • Passive voice • Transition words • Flesch Reading Ease • Text presence • Single H1
- 29. So, what should I do, then?
- 30. To organize the world’s information and 
 make it universally accessible and useful. Google’s mission
- 31. Holistic SEO
- 32. SEO is not a trick. Make an awesome website, useful for the users and become the 
 best result people like to have.
- 33. • Properly set the technical aspects • Build a clear site structure • Choose the right key phrases • Write awesome content In short
- 34. CONTENT IS KING (and the secret to winning)
- 35. Manage your site
 (and write your content)
 with your user in your mind
- 36. Takeaway
- 37. • SEO is not a magic nor a trick. It’s a strategy with a lot of hard work under the hood. • Build a strong and clear site structure. • Take care of On-page and of Off-page factors • Properly set up all technical elements
 (Yoast is your friend for a lot, but not for all) Holistic SEO
- 38. Yoast SEO is a tool, an awesome, useful and powerful tool, but only a tool. 
 Write GREAT content with your readers in mind and use the plugin for improving, but don’t focus on turning all bullets green. ;-) But, most important
- 39. Laura Sacco Support Engineer @ Yoast Mentore Digitale® @lasacco @lausacco (or its variations)
- 40. Thank you :-)