Laura Gainor was born in Eau Claire, WI and later graduated from Kasson-Mantorville High School in 2001. She earned degrees from the University of Wisconsin-Milwaukee in 2005 and worked in advertising and marketing in Milwaukee and Charlotte, NC. In 2010, she and her husband Brian moved back to Milwaukee when he was offered a job there. Laura used social media to market her photography business and apply for a job with Comet Branding.