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Lava Con2010 - Introduction to Social Media

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jolynnatkins

This document provides an introduction to social media and defines social media and social networking. It gives overviews of LinkedIn, Facebook, and Twitter, including statistics on users and key features. Screenshots illustrate what profiles look like on each platform. Common social media terminology or "buzz words" are defined. The document concludes with information on creating a social media profile and connecting with the author.

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Introduction to Social Media By: Jolynn Atkins Manager, Consulting Solutions
Agenda What is Social Media What is Social Networking Overview of Linkedin, Facebook, & Twitter What it all looks like Buzz words Creating a profile 2
What is Social Media? Definition: Social media uses web-based technologies to transform and broadcast media monologues into social media dialogues. – Wikipedia 3
What is Social Networking? Definition #1: An online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. - Wikipedia 4
What is Social Networking? Definition #2: A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. - Wikipedia 5
– Overview  Launched May 2003  Mainly used for professional networking  As of Aug 2010 >75 million registered users  Find jobs, people & business opportunities recommended by someone in one's contact network  Connections  Recommendations  Groups  Subscription option 6
– Overview  Launched Feb 2004  Created for social use  As of July 2010 - 500 million users  Friends & fans  Photo albums  Likes and interests 7
– Overview  Launched July 2006  Microblogging (140 characters or less)  What’s happening? (right now)  On the go – mobile device  Mix of business promotion & personality  190 million monthly visitors  About 65 million tweets posted daily  Followers 8
What it all looks like 9
Insert snap shot of Linkedin profile 10
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What it all looks like 18
Insert snap shot of Facebook profile 19
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What it all looks like 24
Insert snap shot of Twitter profile 25
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Buzz Words Like LION Tweet DM Retweet Hashtag RT # Mention @ 29
Summary What is Social Media What is Social Networking Overview of Linkedin, Facebook, & Twitter What it all looks like Buzz words Creating a profile 30
Creating a profile Summary: Hands on workshop with Q&A 31
Let’s Connect! http://www.linkedin.com/in/jolynnatkins http://www.facebook.com/jolynn.atkins http://twitter.com/JolynnAtkins (@JolynnAtkins) Thank you for attending & for your participation! 32

More Related Content

Lava Con2010 - Introduction to Social Media

  • 1. Introduction to Social Media By: Jolynn Atkins Manager, Consulting Solutions
  • 2. Agenda What is Social Media What is Social Networking Overview of Linkedin, Facebook, & Twitter What it all looks like Buzz words Creating a profile 2
  • 3. What is Social Media? Definition: Social media uses web-based technologies to transform and broadcast media monologues into social media dialogues. – Wikipedia 3
  • 4. What is Social Networking? Definition #1: An online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. - Wikipedia 4
  • 5. What is Social Networking? Definition #2: A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. - Wikipedia 5
  • 6. – Overview  Launched May 2003  Mainly used for professional networking  As of Aug 2010 >75 million registered users  Find jobs, people & business opportunities recommended by someone in one's contact network  Connections  Recommendations  Groups  Subscription option 6
  • 7. – Overview  Launched Feb 2004  Created for social use  As of July 2010 - 500 million users  Friends & fans  Photo albums  Likes and interests 7
  • 8. – Overview  Launched July 2006  Microblogging (140 characters or less)  What’s happening? (right now)  On the go – mobile device  Mix of business promotion & personality  190 million monthly visitors  About 65 million tweets posted daily  Followers 8
  • 9. What it all looks like 9
  • 10. Insert snap shot of Linkedin profile 10
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  • 18. What it all looks like 18
  • 19. Insert snap shot of Facebook profile 19
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  • 24. What it all looks like 24
  • 25. Insert snap shot of Twitter profile 25
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  • 29. Buzz Words Like LION Tweet DM Retweet Hashtag RT # Mention @ 29
  • 30. Summary What is Social Media What is Social Networking Overview of Linkedin, Facebook, & Twitter What it all looks like Buzz words Creating a profile 30
  • 31. Creating a profile Summary: Hands on workshop with Q&A 31
  • 32. Let’s Connect! http://www.linkedin.com/in/jolynnatkins http://www.facebook.com/jolynn.atkins http://twitter.com/JolynnAtkins (@JolynnAtkins) Thank you for attending & for your participation! 32