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LavaCon: What is Information Architecture?

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uxhow

The document discusses a presentation about information architecture given by Patrick Neeman and Troy Parke. It defines information architecture as organizing and labeling websites, intranets, and software to support usability. It discusses key terms like taxonomy and ontology. It also outlines different roles in user experience like content strategy, information architecture, and interaction design. The presentation recommends resources for learning more and includes an exercise to do an open card sort for a travel website.

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@Speaker #LavaCon UX for Content Strategists and Technical Writers What is Information Architecture? Patrick Neeman Director of Product Design, Apptio @usabilitycounts www.usabilitycounts.com Troy Parke Associate UX Director, Disney @uxhow www.uxhow.com
What is Information Architecture? @usabilitycounts @uxhow #lavacon
A Definition Information architecture is the art and science of organizing and labeling websites, intranets, online communities and software to support usability. Information Architecture Institute @usabilitycounts @uxhow #lavacon
Makes the invisible, visible. @usabilitycounts @uxhow #lavacon
Why is it important? @usabilitycounts @uxhow #lavacon
No more front door @usabilitycounts @uxhow #lavacon
Social is the new SEO. @usabilitycounts @uxhow #lavacon
Even at the New York Times @usabilitycounts @uxhow #lavacon
You are here. @usabilitycounts @uxhow #lavacon
What terms to know? @usabilitycounts @uxhow #lavacon
Taxonomy @usabilitycounts @uxhow #lavacon
@usabilitycounts @uxhow #lavacon We are storytellers Ontology
Polyhierarchy @usabilitycounts @uxhow #lavacon
Whos doing it now? @usabilitycounts @uxhow #lavacon
The Competencies of User Experience User Research and Analytics Understanding the users through observations and data @usabilitycounts @uxhow #lavacon Content Strategy Planning for the creation, delivery and governance of usable content Information Architecture Organizing information in a product or website in a usable way Interaction Design Designing interactive behaviors with a specific focus on their use Visual Design Designing the visual qualities in an aesthetically pleasing way Front End Development Building the interactive behaviors to be used by the end user http://www.nickfinck.com/blog/entry/ux_career_progression_finding_a_niche_building_a_personal_brand/
@usabilitycounts Content Strategist User Research and Analytics Content Strategy Information Architecture Interaction Design Visual Design Front End Development
Information Architects User Research and Analytics @usabilitycounts @uxhow #lavacon Content Strategy Information Architecture Interaction Design Visual Design Front End Development
Interaction Designer User Research and Analytics @usabilitycounts @uxhow #lavacon Content Strategy Information Architecture Interaction Design Visual Design Front End Development
How to get involved in the process? @usabilitycounts @uxhow #lavacon
Site Map Card Sort Mind Mapping Post It Notes @usabilitycounts @uxhow #lavacon
Recommended Resources @usabilitycounts @uxhow #lavacon
@usabilitycounts @uxhow #lavacon Information Architecture for the World Wide Web ! Peter Morville and Louis Rosenfeld
Information Architects on Twitter Christina Wodtke @cwodtke Andrew Hinton @inkblurt Peter Merholz @peterme @usabilitycounts @uxhow #lavacon
Exercise @usabilitycounts @uxhow #lavacon
Travel Website: Open Card Sort Develop a standard set of terms and organize them by use case and persona. Book a flight Book a rental car @usabilitycounts @uxhow #lavacon Book a hotel room Browse vacation ideas

More Related Content

LavaCon: What is Information Architecture?

  • 1. @Speaker #LavaCon UX for Content Strategists and Technical Writers What is Information Architecture? Patrick Neeman Director of Product Design, Apptio @usabilitycounts www.usabilitycounts.com Troy Parke Associate UX Director, Disney @uxhow www.uxhow.com
  • 2. What is Information Architecture? @usabilitycounts @uxhow #lavacon
  • 3. A Definition Information architecture is the art and science of organizing and labeling websites, intranets, online communities and software to support usability. Information Architecture Institute @usabilitycounts @uxhow #lavacon
  • 4. Makes the invisible, visible. @usabilitycounts @uxhow #lavacon
  • 5. Why is it important? @usabilitycounts @uxhow #lavacon
  • 6. No more front door @usabilitycounts @uxhow #lavacon
  • 7. Social is the new SEO. @usabilitycounts @uxhow #lavacon
  • 8. Even at the New York Times @usabilitycounts @uxhow #lavacon
  • 9. You are here. @usabilitycounts @uxhow #lavacon
  • 10. What terms to know? @usabilitycounts @uxhow #lavacon
  • 12. @usabilitycounts @uxhow #lavacon We are storytellers Ontology
  • 14. Whos doing it now? @usabilitycounts @uxhow #lavacon
  • 15. The Competencies of User Experience User Research and Analytics Understanding the users through observations and data @usabilitycounts @uxhow #lavacon Content Strategy Planning for the creation, delivery and governance of usable content Information Architecture Organizing information in a product or website in a usable way Interaction Design Designing interactive behaviors with a specific focus on their use Visual Design Designing the visual qualities in an aesthetically pleasing way Front End Development Building the interactive behaviors to be used by the end user http://www.nickfinck.com/blog/entry/ux_career_progression_finding_a_niche_building_a_personal_brand/
  • 16. @usabilitycounts Content Strategist User Research and Analytics Content Strategy Information Architecture Interaction Design Visual Design Front End Development
  • 17. Information Architects User Research and Analytics @usabilitycounts @uxhow #lavacon Content Strategy Information Architecture Interaction Design Visual Design Front End Development
  • 18. Interaction Designer User Research and Analytics @usabilitycounts @uxhow #lavacon Content Strategy Information Architecture Interaction Design Visual Design Front End Development
  • 19. How to get involved in the process? @usabilitycounts @uxhow #lavacon
  • 20. Site Map Card Sort Mind Mapping Post It Notes @usabilitycounts @uxhow #lavacon
  • 22. @usabilitycounts @uxhow #lavacon Information Architecture for the World Wide Web ! Peter Morville and Louis Rosenfeld
  • 23. Information Architects on Twitter Christina Wodtke @cwodtke Andrew Hinton @inkblurt Peter Merholz @peterme @usabilitycounts @uxhow #lavacon
  • 25. Travel Website: Open Card Sort Develop a standard set of terms and organize them by use case and persona. Book a flight Book a rental car @usabilitycounts @uxhow #lavacon Book a hotel room Browse vacation ideas