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@Speaker #LavaCon
What is User Experience
Patrick Neeman
Director of Product Design, Apptio
@usabilitycounts
www.usabilitycounts.com
Troy Parke
Associate UX Director, Disney
@uxhow
www.uxhow.com

What is User Experience?
@usabilitycounts @uxhow #lavacon

What my friends
think I create
What my mom
thinks I create
What society
thinks I create
What management
thinks I create
What I think
I create
What
I really create

The Competencies of User Experience
User Research
and Analytics
Understanding the
users through
observations and
data
Content
Strategy
Planning for the
creation, delivery
and governance of
usable content
Information
Architecture
Organizing
information in a
product or website
in a usable way
Interaction
Design
Designing interactive
behaviors with a
specific focus on
their use
Visual
Design
Designing the visual
qualities in an
aesthetically
pleasing way
Front End
Development
Building the
interactive behaviors
to be used by the
end user
http://www.nickfinck.com/blog/entry/ux_career_progression_finding_a_niche_building_a_personal_brand/

And More
User Experience UX How the user thinks and feels
Information Architecture IA How the overall system is organized
User Interface Design UI How the screen is organized
Interaction Design IxD How the user and device act and react
Visual Design VxD How the system looks
Information Design ID How the information on a screen is organized
Data Visualization DataViz How data is visually represented
Content Strategy CS How the content reads

What is the UX Process?

UX Boils Down To…
Who is the user?
What is their goal?
Where are they?

Why is every UX project different?

It’s all about needs
• Is it big or little?
• Is there little or a lot of
interaction?
• Does it require a lot of
graphics?

I need to design a 20 page website
with only a little bit of content.
Web Designer!

I need to design a large website in Wordpress or Drupal
with a lot of information that has to be searchable.
Information Architect or
Content Strategist!

I need to design a mobile or web application
with a registration process.
Interaction Designer!

I want to know how to analyze site traffic
to understand user’s needs and context.
User Researcher!

Recommended Resources

A Project
Guide to UX
Design
Russ Unger and
Carolyn Chandler

UX on Twitter
• Ha Phan — @hpdailyrant
• Luke Wroblewski — @lukew
• Nick Finck — @nickf
• John Maeda — @johnmaeda

Exercise

Questions
• What kind of work do you do?
• Who do you work with now?
• Do you produce content?

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Lavacon: What Is User Experience?

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Lavacon: What Is User Experience?