2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
油
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
油
The six step guide to practical project management
If you think managing projects is too difficult, think again.
Weve stripped back project management processes to the
basics to make it quicker and easier, without sacrificing
the vital ingredients for success.
If youre looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
油
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
Learn how to use ChatGPT to add AI power to your testing and test automation
Understand the limitations of the technology and where human expertise is crucial
Gain insight into different AI-based tools
Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
油
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
油
The six step guide to practical project management
If you think managing projects is too difficult, think again.
Weve stripped back project management processes to the
basics to make it quicker and easier, without sacrificing
the vital ingredients for success.
If youre looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
油
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
Learn how to use ChatGPT to add AI power to your testing and test automation
Understand the limitations of the technology and where human expertise is crucial
Gain insight into different AI-based tools
Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
油
Lavital brochure
1. LavitaL
Een echt eerlijk product,
persoonlijk aangepaste
maatvoering en vooral
geen massaproductie.
An truly honest product, tailor-made beds
and, above all, no mass-production.
1
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boxspringconcept
A truly personalised boxspring concept
Lavital is een uniek boxspringconcept. Lavital is a unique boxspring concept. Lavital
De enige leverancier van boxsprings en only makes beds which are adjusted truly
matrassen waar persoonlijke kenmerken to your personal characteristics, wishes and
van het individu werkelijk worden verwerkt. requirements. After all, no two people are
Geen mens is immers gelijk en daarom is the same. Your length, weight, proportions
geen Lavital bed gelijk. Uw lengte, gewicht, and the position you sleep in are carefully
proporties en slaaphouding worden nauw足 considered and incorporated in the beds.
keurig ingemeten en besproken. De unieke That is why each Lavital bed is custom made
persoonlijke gegevens worden volledig for its owner. Manually built by skilled bed
handmatig verwerkt in uw bed. Vandaar makers in our modern bed workshop.
dat elk Lavital bed uitsluitend voor zijn
eigenaar wordt vervaardigd door vakkundige
beddenmakers in onze eigen ambachtelijke
beddenfabriek.
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wordt elk detail
vervaardigd in eigen atelier
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each detail is made in our own workshop.
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Bij de vervaardiging van een Lavital bed Our bed makers devote special care and at-
gaan onze ambachtelijke beddenmakers tention to the making of Lavital beds.
zorgzaam en uitermate zorgvuldig te The Lavial personalised bed system is an
werk. Het Lavital gepersonaliseerde bed足 investment for your life and quality of life.
systeem is een investering voor uw leven Lavital beds are made with a minimum
en levenskwaliteit. De bedden worden ge足 amount of synthetic and toxic materials.
maakt met een minimum aan lichaams足 On our beech frame we offer a lifetime
vreemde en schadelijke stoffen. guarantee on breaking of springs and con-
Op onze beukenhouten frames geven wij, struction. Lavital develops, sells and
zonder schroom, levenslange garantie produces its beds on its own. We supply
op veer足 en constructiebreuk. Lavital directly to our customers.
verkoopt, produceert en ontwikkelt in .
eigen beheer. Wij leveren rechtstreeks aan
onze klanten.
6 7
5. Frans sEGErs / eigenaar
Frans Segers / managing director
Het aardige van een familiebedrijf is dat je The nice thing about a family business is
aan elkaar meer plichten dan rechten hebt. that you have more obligations than rights.
De verbondenheid is groter. Zowel de inzet The bond is stronger. I think that my daugh-
van mijn dochter en schoonzoon als die van ters and son-in-laws efforts, as well as my
mij is optimaal. Ik ben autodidact. Op mijn own, are incredibly valuable for this business.
47ste kwam ik tot de conclusie dat mijn I am a self-taught man. When I was 47
oude beroep bontwerker足 was weggevaagd I realised that my old profession fur worker
Overal kunt u op slapen. en was het tijd voor iets nieuws.
Op beddengebied was er een gigantisch
had become obsolete and that it was time
for me to start something new. There was a
Echter of dit ook voor u braakliggend terrein. slaapsystemen waren
een massa足artikel. Bovendien sliep iedereen
whole new challenge in the bedding business;
sleeping systems were mass production
het meest geschikt is, op lichaamsvreemd materiaal. Dat zou niet
zo moeten zijn, vond ik. Het gaat tenslotte
articles and everybody slept on beds made
of synthetic materials in those days. That
is nog maar de vraag. om je gezondheid. na veel onderzoek ont足
wikkelde ik onze persoonlijke slaapsystemen
shouldnt have to be that way, I thought.
After all, its peoples health were dealing
Daarom hebben wij ons van natuurlijke materialen. Het leuke is
dat dit waanzinnig goed aanslaat. Elk jaar
with. After much research I developed our
personal sleeping systems made of natural
gespecialiseerd in hand足 hebben we weer een forse groei. We moeten
ons zelfs inhouden, want het duurt even om
materials. And the best thing is: it was an
immediate success. Our company has been
gemaakt maatwerk. personeel op te leiden. Er zijn nu eenmaal
geen boeken voor. Daarnaast slaat onze
growing year after year. We even have to
slow down every now and then, as it takes
filosofie van eerlijk zaken doen aan. Bij ons time to train new personnel. You just cant
You could sleep on any bed.
geen gladde marketingverhalen. learn what we do from a book. Apart from
But if thats the bed that is most fit for you
that, our philosophy of honest business is
remains to be seen. That is why we offer
widely appreciated. You wont find any slick
specialized, personal, custom made beds.
sales talks with us.
8 9
6. Onze gezamenlijke missie
Our mutual mission
Het ondernemen zit Frans segers in het Enterprising is in Frans Segerss blood.
bloed. Lang geleden zijn de segers leerlooiers The Segers are an old tanners family from
geweest in antwerpen. In navolging van zijn Antwerp. Following in his forebearsfootsteps,
voorouders is Frans segers opgeleid in het Frans Segers was trained and educated in
eeuwenoude vak bont足 en leerbewerker. Zijn the ancient skill of tannery and fur working.
hele leven bestaat uit ontwerpen, innoveren, Designing, innovating, pioneering and pro-
pionieren en produceren van ambachtelijk ducing traditional, high-quality, long-lasting
hooggekwalificeerde duurzame natuurlijke natural products is his passion.
producten.
He understands that every person is unique.
als geen ander weet hij dat ieder mens uniek He understands that only natural materials
is. als geen ander weet hij dat slechts natuur足 are virtually everlasting. He is the leading
lijke materialen praktisch onverslijtbaar zijn. producer of high-quality tailor-made beds,
als geen ander maakt hij gepersonaliseerde characterized by a distinguishing fresh
bedden van een toonaangevende overtreffende approach.
kwaliteit, scherp onderscheidend en met een
verrassend ongebruikelijke aanpak. The key to our success is the relaxed
atmosphere and trust in one another.
succesfactor blijft de familiaire sfeer, het Frans Segerss mission became a collective
vertrouwen in elkaar en een gemoedelijk mission; continuously striving for higher
vriendelijke sfeer. Een eenmansmissie werd quality, better comfort, new customer
een gezamenlijke missie; het blijven streven concepts and taking each customer more
naar een hogere kwaliteit, comfort, nieuwe than 100% seriously.
concepten voor de consument en elke klant
meer dan 100% serieus te nemen.
10 11
7. Een tegendraadse visie
An unconventional vision
Onze kijk op slapen is en blijft uniek. In de No matter how you look at it, our vision on
jungle van slaapadviseurs wordt geen onder足 sleeping is unique. In the sleeping advisors
scheid gemaakt in uw persoonlijke kenmerken. jungle your personal characteristics are not
alles wordt in massa geproduceerd. Vaak taken into account.
worden technisch zeer tegenstrijdige slaap足 Everything is mass-produced. Very often
systemen aangeboden. Voor de meeste technically contradictory sleeping systems
mensen is dit een verwarrende situatie, want are offered. For most people this is a con-
wat is nu goed en wat is dan slecht? Lavital fusing situation, because how is one to know
distantieert zich van deze vorm van verkoop. what distinguishes a good bed from a bad
Lavital maakt onderscheid met haar tegen足 bed? Lavital distances itself from this type of
draadse visie en zet gevestigde idee谷n en sale. Lavital casts a new light on old beliefs
onjuiste informatieverstrekking in de slaap足 and the distribution of faulty information in
kamerbranche in een nieuw daglicht. the bedding business.
12 13
8. Duurzaam, kwaliteit en milieubewust
Durability, quality and caring for environment
Zuiver natuurlijke materialen zoals, paarden足
haar, katoen, wol, vlas en kameelwol worden
royaal verwerkt. natuurlijke materialen zijn
niet belastend voor het milieu en praktisch
onverslijtbaar. Bovendien dragen zij bij aan
een perfect bedklimaat en optimale ventilatie.
Uw bed blijft te allen tijde droog en comfor足
tabel, warm in de winter en aangenaam koel
in de zomer. Zo wordt u het hele jaar door
ontspannen en werkelijk uitgerust wakker.
Only natural materials such as horse hair,
cotton, wool, flax and camels wool are used.
Natural materials are environment friendly
and virtually everlasting. They also contri-
bute to a perfect bed climate and the best
possible circulation.Your bed will stay dry
and comfortable during the night, warm in
the winter and pleasantly cool in summer.
You will wake up relaxed and rested all year
round.
14 15
9. aangepaste maatvoering
Personally adapted sizes
De hoogwaardige Zweedse veersystemen The highly qualified Swedish spring systems
zijn op een speciale manier behandeld, receive a special treatment, guaranteeing an
waardoor een bijzondere kwaliteit en duur足 extraordinary quality and durability.
zaamheid gegarandeerd is. De vele varianten Our many varieties of spring resistances and
aan veersterkten en hoogten vereisen heights require the expertise of personalizing
ambachtelijke expertise waar het gaat om beds. The personal measuring system, an
personaliseren van bedden. Het personalisatie足 innovation by founder and designer Frans
inmeetsysteem, een innovatie van oprichter Segers, shows the exact locations of the
en ontwerper Frans segers, maakt zichtbaar shoulder, hip and back zones. Our specially
waar de schouder足, heup足 en rugzone zich trained advisors expertise help you choose
bevinden. De vakkundigheid van speciaal the right spring resistance.
getrainde adviseurs ondersteunen de keuze
van de juiste veersterkten. aangepaste
maatvoering is hierdoor een feit.
16 17
10. KEEs BOOn / werkplaatschef
Kees Boon / workshop manager
als ik s ochtends voordat ik naar mijn werk When I walk my dog before work in the
ga de hond uitlaat, denk ik al aan mijn werk. morning, I am already thinking about my
Wat gaan we vandaag maken, bedenken of work. What will we be making today?
afwikkelen? als werkplaatschef ben ik What will we come up with? What are we
verantwoordelijk voor werkvoorbereiding, going to finish? As workshop manager, I am
kwaliteitscontrole en bestellen van responsible for the work preparations,
materialen. Mijn werk is niet alleen uitdagend, quality control and the purchasing of new
maar ook gewoon leuk. niet 辿辿n dag is materials. My work is not only challenging,
Alle wensen zijn anders hetzelfde, want geen 辿辿n bed is hetzelfde. it is also just good fun. No two days are the
alle wensen zijn anders en om daaraan te same, because no two beds are the same.
en om daaraan te voldoen voldoen is een absolute uitdaging. All our customers have different wishes, and
Gelukkig denken alle medewerkers er zo over. it is a real challenge to make sure we meet
is een absolute uitdaging. We hebben een gezellig team, met zelden those wishes. I am proud to say that the
onenigheid. als er iets is, wordt dat meteen whole team thinks about it this way.
All our customers have different wishes opgelost. We hebben een gemotiveerd team. We have a very close team, and we hardly
and it is a real challenge to make sure Door hen vooral op de goede dingen te wijzen ever disagree. If anything is wrong, it is dealt
we meet those wishes. en op een gelijkwaardige basis samen te with immediately. Our people are highly
werken heerst er een positieve sfeer. slapen? motivated. We point out positive aspects of
Dat betekent voor mij aan helemaal niets their work. We work together on an equal
denken. Geestelijk rust hebben. Dat is wat basis and that is how we keep the atmosphere
mij betreft nog belangrijker dan lichamelijk open and positive. Sleeping? To me, that is
uitrusten. thinking about nothing at all: resting men-
tally. I think that is even more important
than resting physically.
18 19
11. LavitaL
Geen mens is gelijk,
en daarom is geen
Lavital bed gelijk.
No two people are the same,
that is why each Lavital bed is custom made.
20 21
12. De collectie
The collection
BasIC rOyaL
BasIC BOxsprInG rOyaL BOxsprInG
De basis van comfortable slapen. Een stabiel Een koninklijk bed. Uniek en eigen innovatie
ligcomfort, soepele schouderzone, onder足 van de Vital beddenfabriek. In de boxspring足
steuning in de lendenen en royaal gebruik bodem is een dubbele laag 4足slags Bonell足
van zuiver natuurlijke materialen zoals veersysteem verwerkt. Dit exclusieve veer足
katoen, wol, vlas en paardenhaar. In de systeem zorgt ervoor dat er een fantastisch
matraskern bevinden zich duurzame 6足slags souplesse en een hoogstaand slaapcomfort
pocketveren. In de bodem van de boxspring bereikt wordt.Hier afgebeeld met een
is een gekwalificeerde 4足slags Bonellvering Comfort matras, royaal afgedekt met katoen,
verwerkt, afgedekt met katoen en vlas. wol, paardenhaar en vlas. Diep in de kern de
8足slags Zweedse pocketveren.
The basis of sleeping comfortable. It offers
COMFOrt saFIEr足LUx
stable comfort, supple shoulder zone, support A truly royal bed. A unique innovation of the
of the lumber region, and is made of entirely Vital bedden workshop. In the box a double
natural materials such as cotton, wool, flax layer of 4-spiral Bonell springs gives this
and horse hair. In the core of the mattress bed an amazing suppleness and comfort.
are 6-spiral pocket springs. The box is made The Comfort mattress, covered with cotton,
with qualified 4-spiral Bonell springs, covered wool, horse hair and flax. In the core 8-spiral
with flax and cotton. Swedish pocketsprings.
COMFOrt BOxsprInG saFIEr足LUx BOxsprInG
De comfortabele starter. Handgemaakt De meest exclusieve boxspring van de Lavital
door vakkundige beddenmakers, afgestemd boxspringcollectie. In de bodem van de box足
op uw persoonlijke kenmerken. Diep in de spring is een dubbele laag veersystemen
kern van het matras bevinden zich 8足slags verwerkt, twee verschillende Zweedse veer足
pocketveren. In de bodem van de boxspring systemen met elk een uitzonderlijk comfor足
is een degelijk 5足slags Bonell veersysteem tabel karakter. Het zeldzame en exclusieve
geplaatst. Dit maakt de Comfort boxspring kameelwol in samenwerking met het
een uitstekend startpunt van ultiem comfort superieure 10足slags Zweedse pocketveer足
en subliem slapen. De Comfort boxspring, systeem biedt een uitmuntend dragend
uitgerust genieten en ondersteunend vermogen. De safier足lux
boxspring, buitengewoon exclusief slapen
A comfortable starter. Manually made by
professional bed makers and adjusted to your The most exclusive bed in the Lavital box-
personal needs. In the core are 8-spiral pocket spring collection. The box is made with a
springs, making the Comfort an excellent double layer of springs, consisting of two
combination of comfort and sublime sleeping. different Swedish spring systems, both
The box is made with qualified 5-spiral Bonell offering a high standard of comfort. The
springs. The Comfort stands for enjoying a Safier-lux, sleeping exclusively
really good nights sleep!
22 23
13. De collectie
The collection
InVItatIOn, InVItatIOn ExrEME,
ELECtrIsCH VErstELBarE BOxsprInGs ! HD FLatsCrEEn In VOEtBOrD:
De innovatie van deze electrisch verstelbare top of the bill is de ge誰ntegreerde tv足 en dvd足
boxspring heeft geleid tot een fantastische opstelling met liftbediening. Met een druk op
souplesse, gecombineerd met uitmuntend de knop brengt u uw tv in kijkstand en kan
ligcomfort, die met geen ander electrisch het genieten beginnen. In de ruststand van
verstelbaar systeem te vergelijken is. In de het systeem zijn zowel de tv als dvd volledig
verstelbare bodem zit een 5足slags Zweeds aan het oog onttrokken. tegen strikt priv辿足
Bonellveersysteem en in de kern van het achtergrond wordt de ge誰ntegreerde slaap足
Lux足matras bevindt zich het 10足slags pocket足 kamer足tv geconstrueerd. Formaat, kleur,
veersysteem, royaal afgedekt met katoen, stoffering worden volledig afgestemd op uw
paardenhaar en kameelwol. De Invitation persoonlijke voorkeur. In harmonie met het
geeft een weldaad aan ontspanning en rust. gehele slaapsysteem, inclusief het hoofdbord.
Wilt u zelf invloed uitoefenen op de keuze
InVItatIOn ExtrEME INVITATION, van tv/dvd, dan bestaat hiervoor alle ruimte.
eLeCTrICALLY ADjuSTABLe BOxSPrINgS! De apparatuur moet in dat geval wel aan
This unique innovation again shows the enkele specificaties voldoen om door de tv足
standards of our quality and expertise. This lift geaccepteerd te worden. Hierover wordt
boxspring offers an unprecedented supple- bij voorbaat mondeling overleg met u
ness, combined with an excellent comfort, gepleegd.
incomparable to any other electronically
adjustable sleeping system. The adjustable INVITATION exTreMe,
box contains a 5-spiral Swedish Bonell spring HD FLAT SCreeN TV, SMArTLY CONCeALeD
system and the core of the Lux mattress IN FOOTreSTS
contains the 10-spiral pocket spring system. Meet our very exclusive, fully integrated flat
This is generously covered with cotton, screen with DVD-player and remote lift
horse hair and camels wool. The Invitation service. With a simple press on the button,
offers an oasis of relaxation and rest. the flat screen rises from the footrests and
slides into viewing position. When switched
off, both the flat screen and DVD-player rest
inside the footrests, completely out of sight.
This feature can be customized to your
personal wishes. Various sizes, colours and
upholstery are possible, all in harmony with
your bed system. just bought a new flat
screen? No problem, we gladly discuss the
possibility to integrate the flat screen of
your choice.
24 25
14. Opties
Options
Zuiver natuurlijke materialen
zoals,paardenhaar, katoen,
wol, vlas en kameelwol
worden royaal verwerkt
Pure natural materials like horses hair, cotton,
wool, flax and camels wool are generously covered
Het matras: The mattress:
partnerrits; voor het wegnemen van partner zipper; filling the uncomfortable
een hinderlijke middennaad seam between mattresses
massage; voor het bevorderen van massage; for stimulation of the
extra doorbloeding en ontspanning circulation and extra relaxation
De bodem: The box:
stofkeuze; Chivasso, Gabri谷l, Carlucci Choice of cloth; Chivasso, Gabri谷l, Carlucci
leer; diverse kleuren en printen Leather; various colours and patterns
poten ; hout, roestvrij staal, wieltjes Wheels of legs; legs available in wood
(In verschillende hoogtes en vormen) or stainless steel (In various heights
and shapes)
Hoofd足 en voetborden:
keuze uit de collectie Head and feet panels:
naar uw wensen uitgevoerd models; choice from the collection
adjusted to your personal wishes
Hockers:
aangepast aan uw stofkeuze en Hockers:
maatvoering adjusted to your choice of cloth and size
26 27
15. BastIaan BaKKEr / beddenbouwer
Bastiaan Bakker / bed maker
toen ik kennismaakte met Lavital, sprak When I first heard about the Lavital natural
de filosofie van natuurlijk slapen me meteen sleeping concept, I was immediately enthu-
aan. Het is belangrijk om lekker te slapen. siastic. A good nights rest is very important.
Het bepaalt de rest van de dag. Ik heb ont足 It defines the rest of your day. I have found
dekt dat slapen op een bed van natuurlijke that sleeping on a bed made of natural
materialen het beste voor je is. Daarbij houd materials is best for you. In my previous job,
ik erg van natuurlijke materialen. Bij mijn in the shipbuilding industry, I worked mainly
vorige baan in de scheepsbouw was ik vooral
met houtbewerking in de weer. nu is het
with wood. I think it is fantastic to work with
other natural materials as well. The good
Ons werk staat nu
prachtig om met andere natuurproducten te
werken. Het mooie van Lavital is dat we altijd
thing about Lavital is that everything is
about innovation. We have just improved our
eenmaal niet in boeken
volop met ontwikkeling bezig zijn. Laatst
hebben we een elektrisch bed verbeterd.
electrically adjustable bed and the results
are amazing. Frans is our teacher. And along
beschreven.
Het resultaat is geweldig. Frans is onze leer足 the way you pick up things yourself. There is
There is no book that can teach you what we do.
meester. Gaandeweg het werk leer je ook zelf no book that can teach you what we do. We
dingen bij. Ons werk staat nu eenmaal niet have a unique product. I always invite people
in boeken beschreven. We hebben een onder足 to come and have a look in our workshop in
scheidend product. Ik nodig altijd mensen Zwaag. There are so many things to see. And
uit bij ons in Zwaag te komen kijken. Er is were always glad to show people around.
genoeg te zien. En een rondleiding is altijd
wel te geven.
28 29
16. Op onze beukenhouten frames
geven wij, zonder schroom,
levenslange garantie
op veer- en constructiebreuk.
On our beech frame we offer a lifetime guarantee
on breaking of springs and construction.
30 31
17. LaVItaL速 B.V.
De Corantijn 28a
1689 ap Zwaag
the netherlands
phone +31 (0)229 241307
Fax +31 (0)229 247337
info@lavital.nl
www.lavital.nl
www.lavitalbeds.com
FOtOGraFIE Marc DorLeijn OntWErp En prODUCtIE eDwin winkeLaar bno DrUK zwaan printMeDia UItGaVE En COpyrIGHt LavitaL bv
pers info: DE BEELDEn UIt DIt BOEKjE ZIjn Op aanVraaG BEsCHIKBaar VOOr pUBLICatIE En KUnnEn In HIGH足rEsOLUtIOn WOrDEn VErKrEGEn.
press info: aLL IMaGEs Can BE prOVIDED On rEqUEst FOr pUBLICatIOn In HIGH足rEsOLUtIOn qUaLIty.
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