Lazarsfeld.pptx
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Paul Felix Lazarsfeld was an Austrian-American sociologist known for establishing empirical social research. He studied mathematics and physics in Vienna before founding the Institute for Applied Social Research in Austria in 1929. During his career, Lazarsfeld made significant contributions to survey research and focused on empirical analysis of individual actions and decisions. He is considered a pioneer in empirical social science research.
Lazarsfeld.pptx
- 2. Bibliograf狸a Naci嘆 en el seno de una familia de la burgues狸a austriaca Estudi坦 en la Universidad de Viena. All鱈 se doctor坦 en Matem叩ticas aplicadas y F鱈sica con una tesis sobre los aspectos matem叩ticos de la teor鱈a de Einstein. Fund坦 el Instituto de Investigaci坦n Aplicada en Psicolog鱈a Social de su pa鱈s, en 1929.
- 3. Fund嘆 el Bureau of Applied Social Research, en 1941. Durante la II Guerra Mundial, el gobierno promocion坦 una serie de investigaciones y estudios, de forma que el Bureau ten鱈a el Ministerio de la Guerra como principal fuente de ingresos. La radio nace, en los Estados Unidos, dentro de la industria publicitaria. Los anunciantes quer鱈an saber cu叩nta gente escuchaba la radio y c坦mo era la audiencia, este era el trabajo de segmentaci坦n de la audiencia radiof坦nica en el que se centr坦 Lazarsfeld.
- 4. En los a単os 20, la radio comienza a tener protagonismo en las campa単as electorales y se convierte en una nueva plataforma publicitaria. Lazarsfeld fue uno de los principales investigadores de un estudio preelectoral para determinar hasta qu辿 punto se pod鱈a cambiar la opini坦n de los votantes.
- 5. SOMEONE FAMOUS De sus trabajos de la investigaci坦n emp鱈rica podemos distinguir dos caracter鱈sticas principales: a) un aspecto metodol坦gico, donde los problemas generales de la investigaci坦n son tratados con t辿cnicas espec鱈ficas de an叩lisis, como el de las estructuras latentes; b) otro aspecto, el de la investigaci坦n, que se centra en los problemas sobre la toma de decisiones. Su principal foco de inter辿s fue el 束an叩lisis emp鱈rico de la acci坦n損 el estudio de la acci坦n individual y las encuestas por muestreo que se convirtieron en su instrumento de trabajo m叩s importante.
- 6. "La obra de Lazarsfeld se puede subdividir en siete partes: 1. Historia de la cuantificaci坦n en las ciencias sociales e historia de la teor鱈a emp鱈rica de la acci坦n. 2. Metodolog鱈a de la investigaci坦n emp鱈rica: de los conceptos a los procedimientos de medida. 3. T辿cnicas particulares de investigaci坦n: el an叩lisis de las estructuras latentes y de los paneles. 4. El consumo como decisi坦n. 5. El voto como decisi坦n. 6. Los medios de comunicaci坦n de masas y las influencias personales. 7. El papel de la investigaci坦n emp鱈rica."1 (Capecchi en Pic坦, 1998, p.23)
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- 9. Jupiter Its the biggest planet in the Solar System and the fourth-brightest object in the sky You can use three columns, why not? Mars is a cold place. Its full of iron oxide dust, which gives the planet its reddish cast Saturn Mars Saturn is a gas giant and the only planet with rings. Its composed of hydrogen and helium
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- 13. This is a graph Mercury is the closest planet to the Sun Saturn is the only planet with rings Neptune is the farthest planet from the Sun Venus has a beautiful name, but its hot Neptune Venus Mercury Saturn 38% 24% 36% 12% Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
- 14. Mars Saturn Mercury Venus Mercury is the closest planet to the Sun Venus has a beautiful name, but its hot Despite being red, Mars is a cold place Saturn is the only planet with rings Here you have four ideas
- 15. How about the percentages? Despite being red, Mars is a cold place 15% Venus has a beautiful name, but its hot 45% Mercury is the closest planet to the Sun 30% Saturn is a gas giant and the planet with rings 22%
- 16. This is a graph Venus has a beautiful name, but its hot Saturn is the only planet with rings. Its made of gas Saturn Venus Follow the link in the graph to modify its data and then paste the new one here. For more info, click here Despite being red, Mars is a cold place Mars
- 17. Neptune Earth Mercury Mars Saturn Venus Reviewing concepts is usually a good idea Mercury is the closest planet to the Sun Despite being red, Mars is a cold place Neptune is the farthest planet from the Sun The Earth it's the third planet from the Sun Venus has a beautiful name, but its hot Saturn is the only planet with rings
- 18. Infographics make your idea understandable 2018 2016 2017 2019 Mercury Venus Saturn Jupiter A
- 19. and tables do the same! Mass (Earths) Diameter (Earths) Surface gravity (Earths) Mercury 0.06 0.38 0.38 Mars 0.11 0.53 0.38 Saturn 95.2 9.4 1.16
- 20. This is a map Venus has a beautiful name, but its terribly hot Venus
- 21. A timeline always works well Mercury is the closest planet to the Sun Despite being red, Mars is a cold place Jupiter is the biggest planet of them all Venus has a beautiful name, but its hot Saturn is the only planet with rings. Its made of gas 2018 2016 2017 2019 2020
- 22. 4,498,300,000 Big numbers catch your audiences attention
- 23. 333,000 24h 37m 23s 386,000 km Earths is the Suns mass is Jupiters rotation period between Earth and the Moon
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- 49. Add the title here Text 1 Text 2 Text 3 Text 4 Text 5 Text 6 2016 2017 2018 2019 2020 Despite being red, Mars is actually a very cold place Mercury is closest planet to the Sun and the smallest Neptune is the farthest-known planet from the Sun Saturn is a gas giant and has several rings Venus is the second planet from the Sun and is terribly hot Premium infographics
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