The slides for the presentation by Nicolas Henchoz, director of EPFL+ECAL and David Carroll, director of MFA Design and Technology at Parsons The New School for Design on October 24, 2013 in conjunction with the opening exhibition at the Aronson Gallery at Parsons. LazyBytes is an exhibition of TV remote control concepts developed across workshops at EPFL+ECAL, the RCA, ENSCI-Les Ateliers, and PARSONS. The talk summarized the project objectives and outcomes with special attention paid to the concepts submitted from PARSONS.
Rethinking the television remote? The topic is a surprising one. Why focus on an object that has so little value in the home? What interest does it generate, beyond changing channels and controlling some functions? Paradoxically, the very act of posing these questions legitimates the topic. In brief: why would a chair, a vase, or a plate become an object loaded with value, emotion, and cultural history, while the remote control, situated at the heart of domestic activity in the living room, is generally devoid of meaning? Now that television is digital, this observation deserves even more investigation. The remote control is at the heart of our relationship to the world of digital media. The Lazy Bytes project and resulting conference are part of a research theme at the global EPFL + ECAL Lab that aims precisely to renew our relationship with digital technology. This relationship is subject to performance and competition: increasing the number of functions while reducing the cost. But this performance race, embodied by the almost infinite number of controls, excludes a large proportion of users, such as the elderly and those indifferent to mastering the technology. The television remote is also an icon of our physical relationship to the digital world; it accompanies us in our real world to enable us to act in the digital world. However, as an object, it has acquired neither status nor value. Lazy Bytes does not seek to replace the latest generation of the most sophisticated remote controls, but rather to offer an alternative a new experience which renews our cultural relationship to the digital realm. Four top design schools responded to this challenge: ENSCI-Les Ateliers in Paris, the Royal College of Art (RCA) in London, Parsons The New School for Design in New York, and the ECAL/University of Art and Design Lausanne, a founding partner of the Laboratory. The Kudelski Group, a global leader in direct access television, has applied its skill and expertise to significantly increase the relevance of the work. Under the leadership of Thierry Dagaeff, designers confronted the reality on the ground with unbridled creativity. Finally, in response to the need to improve digital access, the Leenaards Foundation and the Loterie Romande provided crucial support to this project of extensive benefit to
society at large.
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LazyBytes Exhibition Public Talk, Parsons, New York, Oct 24, 2013
3. Starting point
Digital interfaces are driven by performance and cost. The induced complexity and expression
does not match our daily expectations.
Most of the digital interfaces ignore the physical world.
Elderly people keep a relation with the digital world centered more on the tools than on their
impact.
Sustainable gap between generations.
4. Project 1: You, Me and Everyone We know
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A screen based case study
A strong impact in our social structure
An inter generational issue
A potential answer to senior needs
5. !
Research Strategy
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Initial research by EPFL+ECAL Lab
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Helen Hamlyn Center (Peter Ziegler)
Field Research / 41 Interviews
Co-creation Workshops
RCA Visual communication workshop
3 New Social Network Scenarios
Complementary Scenarios by EPFL+ECAL Lab Team
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Demonstrators & tests
11. Cultural and social issues
A physical device in our daily relation to the digital world
In the middle of the living room
Since 1951: a pack of functions on a plastic block, not a valuable object
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A new industrial and commercial context
Companion apps take care of the complex functionalities
Battle for the living room
Invisible services need to be tangible
12. !
Design strategy
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Get out of the box
Focus on induced stress
Open, but not naive exploration
Diversity of approach and views
RCA
ECAL
ENSCI-Les Ateliers
Parsons, The New School
13. !
Bibliographical study
Dr Lorenzo Poglia, Nicolas Henchoz
Design Schools Remote Control
ECAL
R辿my Jacquet, Elric Petit, Laetitia Florin
ENSCI
Laurent Massaloux, Jacques-Fran巽ois Marchandise
RCA
Martin Postler, Ian Fergusson, Tord Boontje
Parsons
David Carroll, Zach Liberman, Amit Pitaru
Research Institutes - Social Network
EPFL+ECAL Lab Cem Sever, Thibault Brevet
HHC
Peter Ziegler, Rama Gheerawo
International Expert Panel
Durell Bishop, Laetitia Wolff, et al.
Prototyping: EPFL+ECAL Lab
Engineers
Gavrilo Bozovic, Olivier Nguyen, Jean-Baptiste Junker
Designers
Gergory Syrvet, Susanne Schneider, Anne-C辿cile Rappa
User Testing
Interaction Associates, Pascal Magnenat
EPFL+ECAL Lab, Susanne Schneider
Industrial Advisor
Kudelski Group
Thierry Dagaeff
15. !
Results
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63 Projects
5 Functional models
4 Registered models, 5 patents
User Testing
New principles for digital interfaces design
World Tour: London, NYC, San Francisco, Paris, Lausanne
17. !
User Testing Large choice
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No participant want to keep their own remote control
他 of participants would take the new remote control
村 want to have more detailed information first
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21. Some Global Results
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There is a strong need to reconnect the digital and physical world.
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Many wrong ideas about our relation to the digital world. We need to understand better what is
driving our perception.
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Digital tools are still conceived through a modernist (rational) approach. The revolution done in the
70s for product design still need to happen in the digital world.
50. IP & Industrial Partnership: need for a new model
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Shared IP seems good, but dont work in practice
New model can increase
-The income for the school
-The budget for the project
-The impact for the students
-The impact for the partner through time to market issue
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For academic partnerships, we try to improve the impact for a large number of students rather than
securing the hypothetic benefit of one project.