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The presenter discussed how social media and new technologies are changing healthcare marketing and communications. Some key points: - Social media tools like Facebook, LinkedIn, blogs and videos are increasingly popular ways for people to get information and connect with each other. - Younger generations, called "Net Gen", expect more freedom, customization, collaboration and speed in their work and daily lives. Healthcare marketers need to understand these changing expectations. - Marketers should use social media to build relationships, boost their reputation and expertise, and engage customers in conversations to stay relevant in today's fast-changing environment. - The first steps are to educate yourself on various social media tools, create online profiles, start

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Good Morning! Our Presentation for Lycoming County Health Improvement Council Will Begin at 11AM
Intel Your presenter this AM George Sackandy Founder & CEO
Housekeeping Announcements
The pace of change in Health Care today is making us all feel a bit overwhelmed.
¡°As it relates to science and technology, the rate of change in the next decade, is likely to be 4 to7 times faster than in the last decade. If it is 4x faster it would be like planning for 2011 in 1911, if it is 7x faster it would be like planning for 2011 in 1670.¡± Expert on education- the Aspen Institute
Health Care Marketers are worried about keeping up with technology, especially this social media stuff!
(Concerned Parties) (Patients) (Medical Community) Where is our message going? (Caregivers)
We are asking if this is something that we need to pay attention to, or is this a passing fad?
You need help figuring out what to pay attention to and how to build your plan.
Today, you will learn how social media & Web 2.0 can help you with two of the top issues facing Health Care Marketers 1) keeping up with change; and 2) marketing & practice growth.
Social Media
So Why Are we Here? Facebook: 500 million users LinkedIn: 70 million users Twitter: 75 million users
Among active Internet users ¡­ ? 73% have read a blog ? 45% have started their own blog ? 39% subscribe to an RSS feed ? 57% have joined a social network ? 55% have uploaded photos ? 83% have watched videos
Here are five major benefits that The Economist report says that social media has created: 1. Trusted online venues where real people can meet up using their real identities. 2. New ways for firms and organizations to reach their customers and those who influence them. 3. Reduced friction in labor markets by allowing employers and prospective employees to find each other and connect. 4. Faster information flow and communication inside companies and organizations. 5. A "free and immensely powerful set of communication and collaboration tools to everyone on Earth who has access to a broadband internet connection."
Three Drivers of Change The Net Web 2.0 Generation i cs Inspired by Don ©\ m ino Wik New Order Tapscott The omic n Eco
Lchic Presentation
Here comes the Net Generation "There is plenty of cause for alarm and/or optimism when it comes to my generation; even I can see that. Still I think the negative views of us come from a fear of the unknown, a fear of change. Our world is evolving at a rapid rate, and that can be scary for older generations ¡ª Savannah Jones, 17, Portland, Oregon NGenophobia¡ªthe irrational and morbid fear of youth, especially with regards to their use of the Internet
Meet your future employees ¡°over 64% of students in grades K©\12 play online and/or electronics based games regularly Downloading music is the # 1 activity by middle and high school students 40% of middle school, 67% of high school students have a personal web site, Facebook,Myspace Source- Project Tomorrow
erational Gap? Or Generational Lap? Generation Gap? Or Generation Lap? ¡°In 1997, y were recog authoritie revolution interactive ¨C Don Tap
Eight Net Gen Norms 1. Freedom ¨C The freedom to work when and where you want 2. Customization ¨C My job my life 3. Scrutiny ¨C I know what you did last night 4. Integrity ¨C Be a good company to work for 5. Collaboration ¨C Teamwork 6. Entertainment ¨C Work should be fun 7. Speed ¨C Let¡¯s make things happen now! 8. Innovation ¨C Let me invent
Social Media is a Game Changer ? Social media is changing the business of your profession, longstanding industries, marketing and communications ? People trust the opinions of other people as much as, or sometimes more than the ¡°experts¡± ¨C and definitely more than spokespeople ? Relationships are an important ¡°The Net Gen¡¯s eight norms provide part of today¡¯s commerce a manifesto for change that will revolutionize the workplace of tomorrow. These norms will also provide competitive advantage to companies that embrace these norms today.¡± ¨C Don Tapscott
Social Media for HCM-steps to take 1.Understand the tools 2.Increase your relationships 3.Boost your social capital 4.Marketing 2.0 5.Follow the leader 6.Challenges 7.Next Steps
Tools ? Social networking ? Blogs / Wikis ? Microblogs ? Video & Content Sharing
Boo! ? Don¡¯t let fear drive your social media decisions. ? Inform yourself!
It is all about connecting, sharing and conversation
Social networking use by 50+ nearly doubled in the last year.
What is a Blog? Interactive A Web site of news and commentary that allows readers to give feedback about what ?Conversational they are reading. ? Cost-effective ? Powerful connectors
What Can a Blog do for You? Establish Your Organization as a Thought Leader Reinvent Your Marketing Strategy Build Communities and Improve Client Relations Enhance legislative advocacy Expand Your Brand Get you Found on Search Engines
Increasing your Relationships
The New Math Social Networking (Old) Social Media (N relationships Healthcare online - how to know what¡¯s hot www.thehealthcareguy.com
Shaking up the healthcare industry through tech www.docinthemachine.com
Podcasts - How an iPod makes you smart Low-tech recorded online ¡®radio shows¡¯ ? Amazing knowledge sharing ? Listen on your computer at your desk
¡®Tune in to good health¡¯ with Dr. Galati www.yourhealthfirst.com
RSS - Monitor the Commotion How does it all work?
Lchic Presentation
Online Video Show off your expertise Share your message
Medical university hosts own YouTube channel
Images are powerful: be visual communicators www.flickr.com www.picasaweb.google.com
Facebook: It isn't just for college kids anymore
News in a new way from a cancer center
Careflash: Community when it matters most www.careflash.com
Lchic Presentation
Marketing Strategy 2.0 Web Site Email Newsletters Blog Social Networks
Get Found LinkedIn ºÝºÝߣShare Presentations Blog
Reputation Management In a Web 2.0 World
What are they saying about you?
How do you compare to your competition? www.blogpulse.com Great visuals to track you and your competition¡¯s online activity and Buzz
Next Steps 1. Educate yourself ¨C 2. Create your digital footprint. Create profiles on Facebook, LinkedIn and Google. 3. Start listening. Use Google Reader or Bloglines to begin reading thought leaders in your profession or areas of interest. 4. Continue listening. Create your Twitter account and follow your profession and areas of interest. 5. Start sharing. Create a blog and record your thoughts. 6. Share. Recognize and promote the people you find interesting
Do You Want To Be Like This?
Or Like This?
Educate Yourself
You Can¡­.Ignore It, Fight It or Harness Its Power
Its about the Relationships, Not the Technology
Questions? Email: gsackandy @intelmarx .com
Thank you for attending

More Related Content

Lchic Presentation

  • 1. Good Morning! Our Presentation for Lycoming County Health Improvement Council Will Begin at 11AM
  • 2. Intel Your presenter this AM George Sackandy Founder & CEO
  • 4. The pace of change in Health Care today is making us all feel a bit overwhelmed.
  • 5. ¡°As it relates to science and technology, the rate of change in the next decade, is likely to be 4 to7 times faster than in the last decade. If it is 4x faster it would be like planning for 2011 in 1911, if it is 7x faster it would be like planning for 2011 in 1670.¡± Expert on education- the Aspen Institute
  • 6. Health Care Marketers are worried about keeping up with technology, especially this social media stuff!
  • 7. (Concerned Parties) (Patients) (Medical Community) Where is our message going? (Caregivers)
  • 8. We are asking if this is something that we need to pay attention to, or is this a passing fad?
  • 9. You need help figuring out what to pay attention to and how to build your plan.
  • 10. Today, you will learn how social media & Web 2.0 can help you with two of the top issues facing Health Care Marketers 1) keeping up with change; and 2) marketing & practice growth.
  • 12. So Why Are we Here? Facebook: 500 million users LinkedIn: 70 million users Twitter: 75 million users
  • 13. Among active Internet users ¡­ ? 73% have read a blog ? 45% have started their own blog ? 39% subscribe to an RSS feed ? 57% have joined a social network ? 55% have uploaded photos ? 83% have watched videos
  • 14. Here are five major benefits that The Economist report says that social media has created: 1. Trusted online venues where real people can meet up using their real identities. 2. New ways for firms and organizations to reach their customers and those who influence them. 3. Reduced friction in labor markets by allowing employers and prospective employees to find each other and connect. 4. Faster information flow and communication inside companies and organizations. 5. A "free and immensely powerful set of communication and collaboration tools to everyone on Earth who has access to a broadband internet connection."
  • 15. Three Drivers of Change The Net Web 2.0 Generation i cs Inspired by Don ©\ m ino Wik New Order Tapscott The omic n Eco
  • 17. Here comes the Net Generation "There is plenty of cause for alarm and/or optimism when it comes to my generation; even I can see that. Still I think the negative views of us come from a fear of the unknown, a fear of change. Our world is evolving at a rapid rate, and that can be scary for older generations ¡ª Savannah Jones, 17, Portland, Oregon NGenophobia¡ªthe irrational and morbid fear of youth, especially with regards to their use of the Internet
  • 18. Meet your future employees ¡°over 64% of students in grades K©\12 play online and/or electronics based games regularly Downloading music is the # 1 activity by middle and high school students 40% of middle school, 67% of high school students have a personal web site, Facebook,Myspace Source- Project Tomorrow
  • 19. erational Gap? Or Generational Lap? Generation Gap? Or Generation Lap? ¡°In 1997, y were recog authoritie revolution interactive ¨C Don Tap
  • 20. Eight Net Gen Norms 1. Freedom ¨C The freedom to work when and where you want 2. Customization ¨C My job my life 3. Scrutiny ¨C I know what you did last night 4. Integrity ¨C Be a good company to work for 5. Collaboration ¨C Teamwork 6. Entertainment ¨C Work should be fun 7. Speed ¨C Let¡¯s make things happen now! 8. Innovation ¨C Let me invent
  • 21. Social Media is a Game Changer ? Social media is changing the business of your profession, longstanding industries, marketing and communications ? People trust the opinions of other people as much as, or sometimes more than the ¡°experts¡± ¨C and definitely more than spokespeople ? Relationships are an important ¡°The Net Gen¡¯s eight norms provide part of today¡¯s commerce a manifesto for change that will revolutionize the workplace of tomorrow. These norms will also provide competitive advantage to companies that embrace these norms today.¡± ¨C Don Tapscott
  • 22. Social Media for HCM-steps to take 1.Understand the tools 2.Increase your relationships 3.Boost your social capital 4.Marketing 2.0 5.Follow the leader 6.Challenges 7.Next Steps
  • 23. Tools ? Social networking ? Blogs / Wikis ? Microblogs ? Video & Content Sharing
  • 24. Boo! ? Don¡¯t let fear drive your social media decisions. ? Inform yourself!
  • 25. It is all about connecting, sharing and conversation
  • 26. Social networking use by 50+ nearly doubled in the last year.
  • 27. What is a Blog? Interactive A Web site of news and commentary that allows readers to give feedback about what ?Conversational they are reading. ? Cost-effective ? Powerful connectors
  • 28. What Can a Blog do for You? Establish Your Organization as a Thought Leader Reinvent Your Marketing Strategy Build Communities and Improve Client Relations Enhance legislative advocacy Expand Your Brand Get you Found on Search Engines
  • 30. The New Math Social Networking (Old) Social Media (N relationships Healthcare online - how to know what¡¯s hot www.thehealthcareguy.com
  • 31. Shaking up the healthcare industry through tech www.docinthemachine.com
  • 32. Podcasts - How an iPod makes you smart Low-tech recorded online ¡®radio shows¡¯ ? Amazing knowledge sharing ? Listen on your computer at your desk
  • 33. ¡®Tune in to good health¡¯ with Dr. Galati www.yourhealthfirst.com
  • 34. RSS - Monitor the Commotion How does it all work?
  • 36. Online Video Show off your expertise Share your message
  • 37. Medical university hosts own YouTube channel
  • 38. Images are powerful: be visual communicators www.flickr.com www.picasaweb.google.com
  • 39. Facebook: It isn't just for college kids anymore
  • 40. News in a new way from a cancer center
  • 41. Careflash: Community when it matters most www.careflash.com
  • 43. Marketing Strategy 2.0 Web Site Email Newsletters Blog Social Networks
  • 44. Get Found LinkedIn ºÝºÝߣShare Presentations Blog
  • 45. Reputation Management In a Web 2.0 World
  • 46. What are they saying about you?
  • 47. How do you compare to your competition? www.blogpulse.com Great visuals to track you and your competition¡¯s online activity and Buzz
  • 48. Next Steps 1. Educate yourself ¨C 2. Create your digital footprint. Create profiles on Facebook, LinkedIn and Google. 3. Start listening. Use Google Reader or Bloglines to begin reading thought leaders in your profession or areas of interest. 4. Continue listening. Create your Twitter account and follow your profession and areas of interest. 5. Start sharing. Create a blog and record your thoughts. 6. Share. Recognize and promote the people you find interesting
  • 49. Do You Want To Be Like This?
  • 52. You Can¡­.Ignore It, Fight It or Harness Its Power
  • 53. Its about the Relationships, Not the Technology
  • 54. Questions? Email: gsackandy @intelmarx .com
  • 55. Thank you for attending