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Les Vignerons
              Mobiles?

              Ryan O¡¯Connell | O¡¯Vineyards




@mroconnell
Les Vignerons Mobiles


?? Actually, I don¡¯t
   like cell phones.




   @mroconnell
2	
 ?
Les Vignerons Mobiles

Let¡¯s be smart.
?? Not everybody needs an app
?? Making apps for each phone/
   store consumes €€€
?? One good mobile-friendly
   website is more elegant
?? Don¡¯t compete with all the
   other apps




    @mroconnell
 3	
 ?
Les Vignerons Mobiles

             Piggybacking is good




   @mroconnell
4	
 ?
Les Vignerons Mobiles
What is a mobile-friendly site?
?? Identify what people use your site for
?? Make sure it¡¯s easy to do that




   @mroconnell
5	
 ?
Les Vignerons Mobiles
Why do so many fail?
?? Websites try to deliver too much
?? People want quick access to specific things




                                Photo by: Never Said About Restaurant Websites




   @mroconnell
6	
 ?
Les Vignerons Mobiles

        Why visit ovineyards.com?
        ?? Blog visitors reading long pieces




   @mroconnell
7	
 ?
Les Vignerons Mobiles

        Why visit ovineyards.com?
        ?? Blog visitors reading long pieces
        ?? Tourists




   @mroconnell
8	
 ?
Les Vignerons Mobiles

        Why visit ovineyards.com?
        ?? Blog visitors reading long pieces
        ?? Tourists
        ?? Drinkers looking for wine information




   @mroconnell
9	
 ?
Les Vignerons Mobiles

         Why visit ovineyards.com?
         ??   Blog visitors reading long pieces
         ??   Tourists
         ??   Drinkers looking for wine information
         ??   People trying to sell me shit




  @mroconnell
10	
 ?
Les Vignerons Mobiles




11	
 ?
Les Vignerons Mobiles




12	
 ?
Les Vignerons Mobiles

         Why visit ovineyards.com on mobile?
         ??   Blog visitors reading long pieces
         ??   Tourists looking for address
         ??   Drinkers looking for wine information
         ??   People trying to sell me shit




  @mroconnell
13	
 ?
Les Vignerons Mobiles

         Simplify
         ?? Contact info
         ?? Wine info
         ?? Everything else 2 clicks away




  @mroconnell
14	
 ?
Les Vignerons Mobiles

         One day soon
         ??    Buying on the phone
         ??    Micro-location
         1.?   Show contact information for
               people within 50 km
         2.?   Show restaurants/stores
               carrying your wine for people
               within 10 km of a vendor
         3.?   Show information about the
               terroir/history for people at your
               vineyard




                                                    portalupiwine.com	
 ?
  @mroconnell
15	
 ?
Les Vignerons Mobiles

         How will they discover your site?
         ?? Organic / search engine
         ?? QR Codes




  @mroconnell
16	
 ?
Les Vignerons Mobiles

           How will they discover your site?
           ?? Organic / search engine
           ?? QR Codes




         On the label:



  @mroconnell
17	
 ?
Les Vignerons Mobiles

          How will they discover your site?
          ?? Organic / search engine
          ?? QR Codes




         On the menu:



  @mroconnell
18	
 ?
Les Vignerons Mobiles

          How will they discover your site?
          ?? Organic / search engine
          ?? QR Codes




         On a cow:


                                       Details: h;p://www.hlinks.fr/news/des-?©\qr-?©\codes-?©\sur-?©\des-?©\vaches
  @mroconnell
19	
 ?
Les Vignerons Mobiles

                        Apps
            How to piggyback like a champion




  @mroconnell
20	
 ?
Les Vignerons Mobiles

         QR Codes
         Lots of QR code solutions already exist




  @mroconnell
21	
 ?
Les Vignerons Mobiles

         Customer wine reviews
         ?? Reach customers at point of purchase
         ?? Deliver effective reviews / scores
         ?? Note: this technology will move forward
            with or withou you




  @mroconnell
22	
 ?
Les Vignerons Mobiles

          Geolocation tie-in
             Best wines nearby




  @mroconnell
23	
 ?
Les Vignerons Mobiles

         One day soon¡­




  @mroconnell
24	
 ?
Les Vignerons Mobiles
         If you learned something, talk about it!
         Add @mroconnell and #levin20


           Creative Commons attributions:
           ??  Screwed	
 ?phone	
 ?by	
 ?Ninja	
 ?M.	
 ?	
 ?
           ??    smart	
 ?in	
 ?my	
 ?spart	
 ?phone	
 ?by	
 ?Jonathan	
 ?D.	
 ?Blundell	
 ?
           ??    Seine	
 ??oods	
 ?by	
 ?postaletrice	
 ?
           ??    Back	
 ?to	
 ?the	
 ?Future	
 ?Phone	
 ?by	
 ?Clarksworth	
 ?
           ??    Smiley	
 ?wine	
 ?by	
 ?johnwilliamsphd

           More about Ryan:
           ??    Winemaker	
 ?at	
 ?ovineyards.com	
 ?
           ??    Host	
 ?at	
 ?love-?©\that-?©\languedoc.com	
 ?
           ??    Nerd	
 ?at	
 ?Vin	
 ?2.0	
 ?and	
 ?conferences	
 ?around	
 ?the	
 ?world	
 ?


           Further reading:
           ??     Bakas	
 ?on	
 ?mobile	
 ?purchasing	
 ?plaVorms	
 ?
           ??     QR	
 ?Cows




  @mroconnell
25	
 ?

More Related Content

LE VIN 2.0 '11 - D¨¦bat 02 Intervenant 03 - "Internet les nouveaux usages : mobilit¨¦, g¨¦olocalisation, r¨¦seaux sociaux et interfaces tactiles" - Ryan O'Connell / O'Vineyard

  • 1. Les Vignerons Mobiles? Ryan O¡¯Connell | O¡¯Vineyards @mroconnell
  • 2. Les Vignerons Mobiles ?? Actually, I don¡¯t like cell phones. @mroconnell 2 ?
  • 3. Les Vignerons Mobiles Let¡¯s be smart. ?? Not everybody needs an app ?? Making apps for each phone/ store consumes €€€ ?? One good mobile-friendly website is more elegant ?? Don¡¯t compete with all the other apps @mroconnell 3 ?
  • 4. Les Vignerons Mobiles Piggybacking is good @mroconnell 4 ?
  • 5. Les Vignerons Mobiles What is a mobile-friendly site? ?? Identify what people use your site for ?? Make sure it¡¯s easy to do that @mroconnell 5 ?
  • 6. Les Vignerons Mobiles Why do so many fail? ?? Websites try to deliver too much ?? People want quick access to specific things Photo by: Never Said About Restaurant Websites @mroconnell 6 ?
  • 7. Les Vignerons Mobiles Why visit ovineyards.com? ?? Blog visitors reading long pieces @mroconnell 7 ?
  • 8. Les Vignerons Mobiles Why visit ovineyards.com? ?? Blog visitors reading long pieces ?? Tourists @mroconnell 8 ?
  • 9. Les Vignerons Mobiles Why visit ovineyards.com? ?? Blog visitors reading long pieces ?? Tourists ?? Drinkers looking for wine information @mroconnell 9 ?
  • 10. Les Vignerons Mobiles Why visit ovineyards.com? ?? Blog visitors reading long pieces ?? Tourists ?? Drinkers looking for wine information ?? People trying to sell me shit @mroconnell 10 ?
  • 13. Les Vignerons Mobiles Why visit ovineyards.com on mobile? ?? Blog visitors reading long pieces ?? Tourists looking for address ?? Drinkers looking for wine information ?? People trying to sell me shit @mroconnell 13 ?
  • 14. Les Vignerons Mobiles Simplify ?? Contact info ?? Wine info ?? Everything else 2 clicks away @mroconnell 14 ?
  • 15. Les Vignerons Mobiles One day soon ?? Buying on the phone ?? Micro-location 1.? Show contact information for people within 50 km 2.? Show restaurants/stores carrying your wine for people within 10 km of a vendor 3.? Show information about the terroir/history for people at your vineyard portalupiwine.com ? @mroconnell 15 ?
  • 16. Les Vignerons Mobiles How will they discover your site? ?? Organic / search engine ?? QR Codes @mroconnell 16 ?
  • 17. Les Vignerons Mobiles How will they discover your site? ?? Organic / search engine ?? QR Codes On the label: @mroconnell 17 ?
  • 18. Les Vignerons Mobiles How will they discover your site? ?? Organic / search engine ?? QR Codes On the menu: @mroconnell 18 ?
  • 19. Les Vignerons Mobiles How will they discover your site? ?? Organic / search engine ?? QR Codes On a cow: Details: h;p://www.hlinks.fr/news/des-?©\qr-?©\codes-?©\sur-?©\des-?©\vaches @mroconnell 19 ?
  • 20. Les Vignerons Mobiles Apps How to piggyback like a champion @mroconnell 20 ?
  • 21. Les Vignerons Mobiles QR Codes Lots of QR code solutions already exist @mroconnell 21 ?
  • 22. Les Vignerons Mobiles Customer wine reviews ?? Reach customers at point of purchase ?? Deliver effective reviews / scores ?? Note: this technology will move forward with or withou you @mroconnell 22 ?
  • 23. Les Vignerons Mobiles Geolocation tie-in Best wines nearby @mroconnell 23 ?
  • 24. Les Vignerons Mobiles One day soon¡­ @mroconnell 24 ?
  • 25. Les Vignerons Mobiles If you learned something, talk about it! Add @mroconnell and #levin20 Creative Commons attributions: ?? Screwed ?phone ?by ?Ninja ?M. ? ? ?? smart ?in ?my ?spart ?phone ?by ?Jonathan ?D. ?Blundell ? ?? Seine ??oods ?by ?postaletrice ? ?? Back ?to ?the ?Future ?Phone ?by ?Clarksworth ? ?? Smiley ?wine ?by ?johnwilliamsphd More about Ryan: ?? Winemaker ?at ?ovineyards.com ? ?? Host ?at ?love-?©\that-?©\languedoc.com ? ?? Nerd ?at ?Vin ?2.0 ?and ?conferences ?around ?the ?world ? Further reading: ?? Bakas ?on ?mobile ?purchasing ?plaVorms ? ?? QR ?Cows @mroconnell 25 ?