3. Les Vignerons Mobiles
Let¡¯s be smart.
?? Not everybody needs an app
?? Making apps for each phone/
store consumes €€€
?? One good mobile-friendly
website is more elegant
?? Don¡¯t compete with all the
other apps
@mroconnell
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5. Les Vignerons Mobiles
What is a mobile-friendly site?
?? Identify what people use your site for
?? Make sure it¡¯s easy to do that
@mroconnell
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6. Les Vignerons Mobiles
Why do so many fail?
?? Websites try to deliver too much
?? People want quick access to specific things
Photo by: Never Said About Restaurant Websites
@mroconnell
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7. Les Vignerons Mobiles
Why visit ovineyards.com?
?? Blog visitors reading long pieces
@mroconnell
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8. Les Vignerons Mobiles
Why visit ovineyards.com?
?? Blog visitors reading long pieces
?? Tourists
@mroconnell
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9. Les Vignerons Mobiles
Why visit ovineyards.com?
?? Blog visitors reading long pieces
?? Tourists
?? Drinkers looking for wine information
@mroconnell
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10. Les Vignerons Mobiles
Why visit ovineyards.com?
?? Blog visitors reading long pieces
?? Tourists
?? Drinkers looking for wine information
?? People trying to sell me shit
@mroconnell
10
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13. Les Vignerons Mobiles
Why visit ovineyards.com on mobile?
?? Blog visitors reading long pieces
?? Tourists looking for address
?? Drinkers looking for wine information
?? People trying to sell me shit
@mroconnell
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14. Les Vignerons Mobiles
Simplify
?? Contact info
?? Wine info
?? Everything else 2 clicks away
@mroconnell
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15. Les Vignerons Mobiles
One day soon
?? Buying on the phone
?? Micro-location
1.? Show contact information for
people within 50 km
2.? Show restaurants/stores
carrying your wine for people
within 10 km of a vendor
3.? Show information about the
terroir/history for people at your
vineyard
portalupiwine.com
?
@mroconnell
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16. Les Vignerons Mobiles
How will they discover your site?
?? Organic / search engine
?? QR Codes
@mroconnell
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17. Les Vignerons Mobiles
How will they discover your site?
?? Organic / search engine
?? QR Codes
On the label:
@mroconnell
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18. Les Vignerons Mobiles
How will they discover your site?
?? Organic / search engine
?? QR Codes
On the menu:
@mroconnell
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21. Les Vignerons Mobiles
QR Codes
Lots of QR code solutions already exist
@mroconnell
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22. Les Vignerons Mobiles
Customer wine reviews
?? Reach customers at point of purchase
?? Deliver effective reviews / scores
?? Note: this technology will move forward
with or withou you
@mroconnell
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