際際滷

際際滷Share a Scribd company logo

Leadership And Social Media

Download as PPTX, PDF
J
JonBausman

I was asked to speak at the YMCA Leadership Summit on how to utilize and leverage social media within the YMCA.

1 of 9
Leadership and Social MediaYMCAJon Bausman
What are we going to talk about?Who is this guy and why is he talking?What is social media?How has it changed things?How can I use it for the YMCA?How can I use it personally?
Who is this guy and why is he talking?Marketing Communications and EntrepreneurshipMBAWorked 2 years in retailSocial Media ExpertIntercollegiate YMCA Board MemberI too think its fun to stay at the YMCA
What is social media?so揃cialme揃di揃a media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques...In English, it is the dynamic exchange of information and user content.
How has it changed things?What is the significance of these images?
How can I use it for the YMCA?TransformationalCommunicate what you do for the communityVideo, Pictures, StoriesUser-Generated ContentLearn from TOMSCheck-In ChallengeFoursquare in with their goals and progressQR CodesScan and Fan
How can I use it for the YMCA?TransactionalMembership RetentionFeedback and Complaints Keep Transformational ComingCustomized Tabs with Flyers and Discounts Referral DiscountRecruitingWho will know better than your members?Unique Data Make them like your pageThe power of Facebook ads
How can I use it personally?The Holy TrinityFacebook, Twitter and LinkedInBoost your SEO with pictures and video named and tagged correctlyHave fun with it!
Questions? Lets stay connected:Jon Bausman

More Related Content

Leadership And Social Media

  • 1. Leadership and Social MediaYMCAJon Bausman
  • 2. What are we going to talk about?Who is this guy and why is he talking?What is social media?How has it changed things?How can I use it for the YMCA?How can I use it personally?
  • 3. Who is this guy and why is he talking?Marketing Communications and EntrepreneurshipMBAWorked 2 years in retailSocial Media ExpertIntercollegiate YMCA Board MemberI too think its fun to stay at the YMCA
  • 4. What is social media?so揃cialme揃di揃a media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques...In English, it is the dynamic exchange of information and user content.
  • 5. How has it changed things?What is the significance of these images?
  • 6. How can I use it for the YMCA?TransformationalCommunicate what you do for the communityVideo, Pictures, StoriesUser-Generated ContentLearn from TOMSCheck-In ChallengeFoursquare in with their goals and progressQR CodesScan and Fan
  • 7. How can I use it for the YMCA?TransactionalMembership RetentionFeedback and Complaints Keep Transformational ComingCustomized Tabs with Flyers and Discounts Referral DiscountRecruitingWho will know better than your members?Unique Data Make them like your pageThe power of Facebook ads
  • 8. How can I use it personally?The Holy TrinityFacebook, Twitter and LinkedInBoost your SEO with pictures and video named and tagged correctlyHave fun with it!
  • 9. Questions? Lets stay connected:Jon Bausman