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Leadership Document Sam Anderson Out Revised

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Samuel L. Anderson has over 25 years of experience in account management, trade marketing, and commercial management in the beverage industry. He has held leadership roles at major companies like E&J Gallo Winery, Diageo, The Coca-Cola Company, and Brown-Forman. At Brown-Forman, he implemented several successful category management and national account partnerships that increased sales and profits. Anderson is looking for an opportunity to leverage his expertise and continue growing within the industry.

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Providing Leadership Samuel L. Anderson
Discussion Topics Who Am I. Where Have I Been. What Have I Done. Where Do I Want to Go. Why I Am The Right Guy!
Who Am I Experience in Account Management. Experience in Trade Marketing Management Experience in Commercial Management Strategist Behind Driving Brand Building (CSOP). Strong Network in the Beverage Industry. Background Crosses Multiple Categories Experience Broad Spectrum. Refined interpersonal skills Strong knowledge of business and market place
Where Have I Been. 5 Years E&J Gallo Winery 1987 to 1993 5 Years Diageo / Heublein 1993 to 1997 11/2 Years The Coca-Cola Company 1997 to 1998 7+ Years Brown-Forman 1998 to Present Skills : Distribution Management, Market Management, On/Off-Premise Broad Market Management, Chain Management, Channel Management, Trade Marketing, Category Management, Pricing and budgetary responsibility.
What Have I Done. Brown-Forman : Lead and Implemented Category Management Partnerships - Albertsons, Rite Aid, and the PLCB. Reduced staff sharing SG&A with the Wine team. Out sourced our Category Management positions resulting in increase company profitability. Doubled spirit business in Rite Aid (Trend + 8% for Spirits and 12% for Wine) Lead and developed national programs for our key National Account Customers. Developed and implemented collaborative planning meeting known as the Chain Summit resulting in increased collaboration amongst the field sales force, marketing and the Customer Alliance Group (CAG). Re aligned and focused BFSAs National Account Team. Implemented and Lead Occasion Based Marketing (OBM) initiatives for our key national customers resulting in increased profitability. Lead and implemented the Jack & Coke initiative for the Chain Account Off-Premise Team Coca-Cola & Heublein : Lead and Implemented National Category Partnership with American Stores for Heublein. Largest share swing in Coca-Cola versus Pepsi for the Country in 1997 for Central United States. Grew the business at Coca-Cola +7% in 1997 and swung share +1.7% increasing Coca-Colas corporate share to 40.7% versus Pepsi at 24.8% in the Future Consumption Channel.
Where Do I Want To Go. Broaden Skill Base within Beverage Industry by working in a cross functional position that interfaces with the brand and field. Manage Profit Income Statement and share in the strategic development of managing brands, customers and channels. Opportunity to leverage business knowledge and skill by working with a beverage leading company helping them reach their equity, profit, and volume goals. Opportunity to grow within Industry by continuing to build networks and new relationships. Opportunity to continue to demonstrate my leadership abilities by working within a new business environment.
Why I Am The Right Guy. Strategic Collaborative Resourceful Knowledgeable. Diplomatic Friendly Determined Ability to learn Professional References : Steve Smith, CEO, Axxis, Inc 502-821-0054 Mike Bach, Consultant, Bach & Associates 281-704-1559 Mark Ravas, National Buyer Rite Aid 717-731-6509 (Dont call without letting me know)

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Leadership Document Sam Anderson Out Revised

  • 1. Providing Leadership Samuel L. Anderson
  • 2. Discussion Topics Who Am I. Where Have I Been. What Have I Done. Where Do I Want to Go. Why I Am The Right Guy!
  • 3. Who Am I Experience in Account Management. Experience in Trade Marketing Management Experience in Commercial Management Strategist Behind Driving Brand Building (CSOP). Strong Network in the Beverage Industry. Background Crosses Multiple Categories Experience Broad Spectrum. Refined interpersonal skills Strong knowledge of business and market place
  • 4. Where Have I Been. 5 Years E&J Gallo Winery 1987 to 1993 5 Years Diageo / Heublein 1993 to 1997 11/2 Years The Coca-Cola Company 1997 to 1998 7+ Years Brown-Forman 1998 to Present Skills : Distribution Management, Market Management, On/Off-Premise Broad Market Management, Chain Management, Channel Management, Trade Marketing, Category Management, Pricing and budgetary responsibility.
  • 5. What Have I Done. Brown-Forman : Lead and Implemented Category Management Partnerships - Albertsons, Rite Aid, and the PLCB. Reduced staff sharing SG&A with the Wine team. Out sourced our Category Management positions resulting in increase company profitability. Doubled spirit business in Rite Aid (Trend + 8% for Spirits and 12% for Wine) Lead and developed national programs for our key National Account Customers. Developed and implemented collaborative planning meeting known as the Chain Summit resulting in increased collaboration amongst the field sales force, marketing and the Customer Alliance Group (CAG). Re aligned and focused BFSAs National Account Team. Implemented and Lead Occasion Based Marketing (OBM) initiatives for our key national customers resulting in increased profitability. Lead and implemented the Jack & Coke initiative for the Chain Account Off-Premise Team Coca-Cola & Heublein : Lead and Implemented National Category Partnership with American Stores for Heublein. Largest share swing in Coca-Cola versus Pepsi for the Country in 1997 for Central United States. Grew the business at Coca-Cola +7% in 1997 and swung share +1.7% increasing Coca-Colas corporate share to 40.7% versus Pepsi at 24.8% in the Future Consumption Channel.
  • 6. Where Do I Want To Go. Broaden Skill Base within Beverage Industry by working in a cross functional position that interfaces with the brand and field. Manage Profit Income Statement and share in the strategic development of managing brands, customers and channels. Opportunity to leverage business knowledge and skill by working with a beverage leading company helping them reach their equity, profit, and volume goals. Opportunity to grow within Industry by continuing to build networks and new relationships. Opportunity to continue to demonstrate my leadership abilities by working within a new business environment.
  • 7. Why I Am The Right Guy. Strategic Collaborative Resourceful Knowledgeable. Diplomatic Friendly Determined Ability to learn Professional References : Steve Smith, CEO, Axxis, Inc 502-821-0054 Mike Bach, Consultant, Bach & Associates 281-704-1559 Mark Ravas, National Buyer Rite Aid 717-731-6509 (Dont call without letting me know)
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