More Related Content
What's hot (20)
Viewers also liked (12)
Similar to Leadmill-Mobile-Media-Kit-2015 (20)
Leadmill-Mobile-Media-Kit-2015
- 1. ? 2014 Leadmill All Rights Reserved Mobile media kit Launch, track & measure your mobile campaigns worldwide
- 2. ? 2014 Leadmill All Rights Reserved introduction Leadmill
- 3. leadmill About us ?? Headquartered in Copenhagen, Denmark ?? Of?ce in Bangalore, India ?? Technology focused on Mobile Advertising ?? Reach of billions in monthly impressions ?? Combined +20 years¡¯ mobile experience ?? Clients live with campaigns in +100 countries What you need to know about us ¡°Leadmill is an innovative mobile advertising company with Scandinavian roots and a worldwide reach that makes it effortless for advertisers to acquire, engage and retain unique audiences on mobile.¡± Brands ?adver*sed ?through ?us: ? ?
- 4. leadmill What you need to know about us What you get when working with leadmill ?? Worldwide access to aggregated, handpicked media partners & networks ?? Target, acquire and engage users across mobile apps and websites ?? Client focused account and sales managers ?? Campaign support to ensure the best possible ROI ?? Long term business relationship is our goal with every client ?? In-depth reporting to track, analyze and optimize performance ?? Measuring across multiple data points (mobile, web, browsers, geo etc.) ?? Live tracking of conversions, user engagement and behavior ?? Seamless integration with any mobile traf?c source and network 2015 Leadmill All Rights Reserved
- 5. ? 2014 Leadmill All Rights Reserved ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Mobile Advertising Our approach
- 6. the fragmented customer journey Our customer understanding ?? 65% of all consumer journeys begin on a mobile device ?? 3 out of top 5 ad types resulting in research are digital: Smartphone, tablet & video ads ?? Mobile allow advertisers to target highly relevant audiences ¡°Through our powerful targeting options and a ROI-focused product suit, we make sure that brands can interact and build profitable relationships with customers at all the touch points of their consumer journey¡± With the emergence of mobile devices, the customer journey has become incredibly fragmented and disrupted. Compared to the desktop era, consumers today will on average connect with a brand 24 times before making a purchase decision. An increasing number of consumers are using their mobile phones to download apps, coupons, compare prices, purchase products and more than 65% begin all their searches with a mobile device in hand. Connecting to customers is geTting more complicated.. 2015 Leadmill All Rights Reserved
- 7. the fragmented customer journey Our solution ¡°Through our powerful targeting options and a ROI-focused product suite, we make sure that brands can interact and build profitable relationships with consumers at all mobile touch points during the consumer journey.¡± But we have a solution: 2015 Leadmill All Rights Reserved
- 8. ? 2014 Leadmill All Rights Reserved ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? - In more details Our solution
- 9. Who is your perfect customer fit? We build smart personas Your Custom Persona Based on your unique customer data In-Market Auto Buyers Individuals seen at an auto dealer 2x in the last month. VERTICAL: Auto Af?uent Consumers Shop high-end, purchase the hottest designers. Earn above $120K. VERTICAL: Demo, Lifestyle & Others Parents Tend to spend more money on their children than themselves. VERTICAL: Demo, Lifestyle & Others Foodies Contains people who are known to be curious about trying out new cuisines, restaurants and food recipes VERTICAL: CPG Sport Enthusiast Fanatic about favorite teams Enjoy watching sport with friends VERTICAL: Sport, Lifestyle & Others Social In?uencers Young, ambitious and influential Have considerable spending power. VERTICAL: CPG New Homeowners This segment contains consumers who are likely to be new homeowners. VERTICAL: Finance ?? Geo- location ?? Demographic Data ?? Time ?? Device type and platform ?? Content ?? Re-engagement & Targeting ¡°You decide the time and place, tell us who your type is, and we will match you up with your perfect fit¡±. CUSTOMIZE YOUR TARGETING BASED ON Sample personas: 2015 Leadmill All Rights Reserved
- 10. unique targeting options Hyper-targeting ?? 65% of all consumer journeys begin on a mobile device ?? 3 out of top 5 ad types resulting in research are digital: Smartphone, tablet & video ads ?? Mobile allow advertisers to target highly relevant audiences YOU CAN ALSO hyper-TARGET USERS, for example... Own a Samsung Galaxy S5 Live in Sweden Are Danish With SAS and ASOS Apps Installed And are near a 7- eleven shop between 4-6pm 2015 Leadmill All Rights Reserved
- 11. MOBILE AD FORMATS More than just banners More than just banner ads For the sake of interaction and engagement, our mobile advertising can do much more than standard banners. With us, your brand can be advertised through various formats on mobile: Video native reactive It can be seen in video formats It can appear as native to the overall app design It can be reactive to the touch points of the customers 2015 Leadmill All Rights Reserved
- 12. MOBILE AD FORMATS More than just banners Overview of our ad formats Native ads This ad format works more like content and is commonly applied by social networks such as Facebook and Twitter. What mobile marketers love about native ads is that they are highly engaging and adapted to the natural layout of an app. They match both the feel and the function of a particular app and thereby avoid to disturb the overall user experience. HTML5 Interstitials Highly engaging experience is probably what describes interstitials the best. Full-screen interstitials can contain a static image, rich media and even video. This ad format often appears full screen in between game levels or other app formats that transition from one step to an other. 2015 Leadmill All Rights Reserved
- 13. MOBILE AD FORMATS More than just banners Overview of our ad formats Interactivity must be the key word of Rich Media ads. This format is commonly distinguished with a multitude of engaging mobile ad creative attributes including video, sending a SMS message, embedding audio etc. Thanks to the interactivity, this ad format often contributes to higher engagement rates. Display bannerRich media Probably the most dominant form of advertising on the internet and on mobile as well. Banner ads can especially work great to improve brand awareness and visibility. A display banner on a mobile device can appear at the bottom or top of the screen and even full screen to increase engagement. 2015 Leadmill All Rights Reserved
- 14. MOBILE AD FORMATS More than just banners Overview of our ad formats Push notifications video A push noti?cation is a message the app owner sends directly to the user smartphone. Usually, push noti?cations will appear on the front screen similar to a SMS or MMS. Push noti?cations are directly integrated with an app and the message can be adapted from one time to an other, depending on the objective of the app owner. If you want to get your customers a rich brand experience on mobile, then video must be the right ad format for you. On mobile, video ads normally last between 15 or 30 seconds and can appear either before content, in the middle of the content or after the user¡¯s content is finished. To drive a higher and more efficient user engagement, the customer will always be presented for a Call-To-Action at the end of the video ad. This could for example be: a sign-up, a webshop visit, install app etc. 2015 Leadmill All Rights Reserved
- 15. Mobile campaigns More than just banners MULTIPLE CAMPAIGN OPPORTUNITIES Leadmill has unique mobile products that enable you to run multiple campaigns with individual goals & KPI¡¯s and make sure that you achieve the highest ROI on your campaign objectives. branding Lead generation app install 2015 Leadmill All Rights Reserved
- 16. Mobile campaigns More than just banners MULTIPLE CAMPAIGN OPPORTUNITIES Leadmill has unique mobile products that enable you to run multiple campaigns with individual goals & KPI¡¯s and make sure that you achieve the highest ROI on your campaign objectives. Top of charts Video + call to action Cpc/cpm with a cpa target 2015 Leadmill All Rights Reserved
- 17. branding Multiple campaign opportunities mentionable benefits ?? Instantly improves brand awareness and recognition among your target groups ?? Great for new product releases, special activities, offer promotions & more. ?? Multiple targeting opportunities and ad formats available ?? In-depth optimization towards campaign KPI¡¯s ?? Engaging user experience ?? Reach thousands of quality users 2015 Leadmill All Rights Reserved
- 18. ? ?Lead Generation Multiple campaign opportunities mentionable benefits ?? Acquire quality customers with high retention rates ?? Cost-per-lead basis ?? Multiple targeting opportunities and ad formats available ?? E-mail submit, Click to call, Coupons, Surveys, Downloads etc.YOUR CAMPAIGN? ? Case study Scandinavian music streaming service ?? Acquire and engage hundreds of new users ?? Position WiMP as Top-of-Mind brand in Denmark & Germany Full Case Study: http://www.leadmill.com/case-study-wimp/ 2015 Leadmill All Rights Reserved
- 19. ? ?App install Multiple campaign opportunities mentionable benefits ?? Pay-per-install or cpc/cpm with cost-per-install target ?? Inventory worldwide ?? iOS & Android ?? Smartphone & tablet ?? Multiple targeting opportunities ?? Optimization towards best user qualityYOUR CAMPAIGN? ?YOUR CAMPAIGN ? Case study Candy Crush Saga ?? +40.000 App Installs in EU and US ?? Most downloaded iOS app in 2013 Full case study: http://www.leadmill.com/ candy-crush-saga-case-study/ 2015 Leadmill All Rights Reserved
- 20. ? ?Top of charts Multiple campaign opportunities mentionable benefits Case study Talk4Fun: Social Chat App ?? Reaching 2nd place in App Store within 24 hours ?? 100% viral effect Full case study: http://www.leadmill.com/case- study-talk-4-fun/ ?? Instantly improve chart rankings in App Store/ Google Play within a matter of days ?? Immediate viral effect as your app is at the top of the charts ?? Additional campaign ROI through incremental organic App Installs ?? Available for iOS & Android, smartphone & tablet User flow How the Top of Charts Campaign Works 1 2 3 Users are presented with Your APP as APP OF THE DAY. Interested users will click and be sent to the App stores to install your app. Your chart rankings and viral effects dramatically increase as thousands of users install your app. 2015 Leadmill All Rights Reserved
- 21. ? ?Video+call to action Multiple campaign opportunities mentionable benefits Case study 20th Century Fox ¨C The Maze Runner ?? In-app full screen video advertising ?? +200.000 completed views in 4 days ?? A unique opportunity to combine branding with performance by ?rst,engaging the users, secondly ensure desired user action ?? The video ad happens as a part of the natural user experience in the app, unlike traditional banner advertisement ?? Video plays instantly in full screen HD format and optimized for any mobile device, smartphone & tablet User flow How the Video + Call to Action Campaign Works Full case study: http://www.leadmill.com/case-study-20th- century-fox-?lm/ 2015 Leadmill All Rights Reserved
- 22. ? ?Cpc/cpm with a cpa target Multiple campaign opportunities mentionable benefits ?? Pay-per-click or impression with a Cost- per-Acquisition* target ?? Inventory worldwide ?? iOS & Android ?? Smartphone & tablet ?? Multiple targeting opportunities ?? Optimisation towards best user quality ?? Instantly improves brand awareness and recognition among your target groups YOUR CAMPAIGN ? *CPA: Cost-per-Acquisition: purchase in webshop, download, newsletter sign-up etc. YOUR CAMPAIGN ? 2015 Leadmill All Rights Reserved
- 23. ? 2014 Leadmill All Rights Reserved ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Leadmill Platform Launch, Track and Measure Worldwide YOUR CAMPAIGN ?
- 24. * Unique Technology * One-Stop-Shop For Mobile * all tracking methods Leadmill Platform Launch, Track & Measure Mobile Worldwide 2015 Leadmill All Rights Reserved
- 25. PLATFORM & Tracking technology Leadmill Platform Launch, Track & Measure Mobile Worldwide YOUR CAMPAIGN ? To ensure reliability and scalability of the Leadmill technology & platform, the core tracking engine is hosted on Amazon Web Services. This enables Leadmill seamlessly scale with our clients and process billions of impressions, clicks, conversions and App Installs. On top lays proprietary developed features and products, allowing Leadmill to be a one-stop-partner for mobile advertising. ?? Support all tracking protocols: App tracking, postback, iframe, pixel, API ?? Smart SDK for tracking and user insights ?? Multiple optimisation variables available, including: Geo, device, OS model version, banners, apps, placements- ?? Banners and formats include: jpg, .png, .gif, html, rich media, video and product feeds. ?? MRAID and IAB compatible. 2015 Leadmill All Rights Reserved
- 26. ? 2015 Leadmill All Rights Reserved E: requests@LEADMILL.COM/ T: +45 36 946 374 Follow our latest news on twitter: @teamleadmill Work with us or want to know more?