Lean & Agile @ Digital Media Management - Thomas More Mechelen
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This document discusses lean and agile principles for digital media management. It introduces concepts like the minimum viable product (MVP) approach of building, measuring, and learning through iterations. Specific agile frameworks like Scrum are outlined, including user stories, sprints, roles of product owner and scrum master, and the scrum board and burndown artefacts. Challenges of applying agile to creative agencies are addressed. The benefits of agile values like transparency, inspection, adaptation and trust are highlighted.
Lean & Agile @ Digital Media Management - Thomas More Mechelen
- 1. Lean & Agile Digital Media Management Thomas More Mechelen 2014 @bartvermijlen
- 3. lego game
- 7. MVP (Minimum Viable Product) Build -> Measure -> Learn Hypothesis Test for Value & Growth Pivot
- 8. advertising?
- 9. Mindtunes
- 16. @bartvermijlen
- 18. How to apply agile to projects in creative agencies?
- 19. waterfall phase-gate http://www.flickr.com/photos/cluczkow/8650038393/ creation design production
- 20. waterfall phase-gate http://www.flickr.com/photos/cluczkow/8650038393/ creation design pro du cti on
- 22. recap: advertising = complex build/measure/learn to PROBE iterations
- 24. Getting Started with Agile. User Stories
- 25. Twitter Example
- 28. Scrum
- 30. timeboxes sprint planning daily scrum sprint review sprint retrospective roles team product owner scrum master artefacts backlog scrum board burndown
- 35. Scrum for Rock Bands
- 36. Values? - transparency - inspection - adaptation - TRUST
- 39. Whats In It for You?
- 40. Whats In It for You?
- 41. retrospective