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Lean @HubSpot
aka My Many
Mistakes
Yoav Shapira / @yoavshapira
August 25th, 2011
TABLE OF CONTENTS


 1   HubSpot Context


 2   Things Not Covered


 3   Meaty Data


 4   Q&A
1
    HubSpot
    Context
Whats HubSpot?
Actual customer giving actual feedback!




                             SaaS
                             $250 -
                             $1,500+
                             / month.
Hey, an
actual
~hockey
stick, $$$
revenue.
2
    Not
    Covering
Lean Startup
Theory  you know
        it already.
But if not, read:
≒ Ries
≒ Blank
≒ Maurya
≒ Prendergast
≒ Cancel
≒ Etc.
Early
days
3
    The Meat
You know the
   鉛看看沿
So HOW do we
learn?
Let me count
the ways
Dev sits next
 to our lead
  customer,
   HubSpot
 Marketing.
Customer
Support: a
chance to
  teach
BTW: people hate waiting on phone
UserVoice:
near-free,
fun, easy
NPS: open-ended comments FTW
Lean at Hubspot
CHI:
Customer
Happiness
  Index
Lean at Hubspot
Learn from
each other:
wiki (under-
   rated)
User group
meetings.
You know the
   鉛看看沿
Deploy more often as you grow
Good for
theory geeks
  like me:
    Flow.
 with an improving safety net.
Everyone
 codes +
deploys
I  Nagios
I  Graphite
 so much that I have 2 examples!
Also measure business metrics.
Lean at Hubspot
Lean at Hubspot
Lean at Hubspot
Lean at Hubspot
You know the
   鉛看看沿
Lean at Hubspot
Scale
horizontally:
small teams
Each team
does their
   own
 planning
Joint
commitment
 + demo at
  Science
    Fair
1 line of code to create experiments
1 line to deploy, thx Q Team!
All trunk, no
 branches.
 Feature
  gates /
 switches
  control
  rollout.
See Flickr /
  Etsy /
Facebook.
Tech stack
matters less
 than most
   think.
Avoid Vanity Metrics


   1
     Real
   1Metrics                 CHI



                                  Code
                                  Cover
           Usage                  age?

Adoption                 NPS
91%
of executives
    hear fail
when you say
   fail fast*   91"
Talking << doing. #JFDI
Product  Market fit is never done.
  The product will never be ready.




Image credit: netzkobold
Im Yoav Shapira.
Nice to meet you ;)
Thanks for listening.
            @yoavshapira

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