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Lean canvas

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Muskan Sharma

Klub was founded with the vision of revolutionizing growth capital for Asia’s most loved brands. We’re a team of fintech, investment banking, venture capital, and technology veterans who bring a founder-first mindset. This presentation shows a lean canvas of Klub and a few suggestions.

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LEAN CANVAS
Klub and its Founders â–ª Klub was founded by Anurakt Jain and Ishita Verma in August 2019. Jain, who graduated from IIT Delhi and Wharton, was an intrapreneur at InMobi. â–ª Verma, who has a background in economics from Lady Shri Ram and an MBA from IIM Bangalore, was previously with Snyder UAE and has worked as an investment banker with Unitus Capital, and in institutional equities at Kotak. â–ª Klub provides loans to brands like direct-to-consumer ones in fashion, lifestyle, and FMCG, and consumer internet brands. While building its platform for the India market initially, the company is also aiming for a pan-Asia presence. â–ª The startup is in stealth mode currently and is doing limited pilots with selected brands, including some international ones entering India. 2 Anurakt Jain Co-founder & CEO - Klub Ishita Verma Co-founder - Klub
“ PROBLEM Hard to get/find investors for funding in business. SOLUTION KLUB’s investment platform utilises financial innovation, community engagement and deep data driven analytics to provide growth capital to entrepreneurs of loved brand across sectors. 3
LEANCANVAS
Problem - Hard to get/find investorsfor funding in business Solution - KLUB’s investment platform utilises financial innovation, community engagement and deep data driven analytics. - It provides a platform for revenue-based financing to bridge this gap, with parameters that solve for founders' goals as well as attractive investor returns. Unique Value Proposition Flexible, skin-in-the-game of financing with : - Transparent pricing - Better repayment structures - No equity dilution - Seamless process - Community and revenue opportunities Unfair Advantage - One of the early adopters in Indian market in the field of revenue based funding Customer Segments - Fashion, beauty & personal care, lifestyle & accessories - FMCG, health & wellness, food & beverage, cloud kitchens. - Direct to consumer & subscription businesses,consumer apps & games. Existing Alternatives - Venture Capital & Private Equity - NBFC & Bank Debt - Venture Debt Key Metrics High-Level Concept - Provides you with quick and reliable investors who are willing to invest in companies Channels - Company website - Company Social media websites - Company office and company portal Early Adopters - Uplift1 - Uncapped - Alternative Capital - Bigfoot Capital - Decathlon Capital - Earnest Capital Awareness - No of visits on websites and enquiries done - media coverage Purchase - Change in the no. of upcoming brands - Increase in no. of investors (Klub- patrons) Post purchase - reviews or feedbacks - referrals Cost Structure Revenue Structure - Share in revenue through business operations - Commission in funding - Registration cost Start-up cost - company registration cost - website set-up and software licensing cost - office security deposit - office workstation, furniture cost Fixed cost - monthly office rent - salary to staff - utility cost Variable Cost - client servicing cost - maintenance cost - advertising cost
6 • existing brand bringing new brand will be getting additional benefits. Data as service • existing customers bring in new customers. Refer to earn • pricing and customising services according to different segments Dynamic pricing and customisation • strategy means that one company makes products or services that are then sold under another company’s brand. ( New firms can sell their ideas and sell their services under the name of Investors). White label
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Lean canvas

  • 2. Klub and its Founders â–ª Klub was founded by Anurakt Jain and Ishita Verma in August 2019. Jain, who graduated from IIT Delhi and Wharton, was an intrapreneur at InMobi. â–ª Verma, who has a background in economics from Lady Shri Ram and an MBA from IIM Bangalore, was previously with Snyder UAE and has worked as an investment banker with Unitus Capital, and in institutional equities at Kotak. â–ª Klub provides loans to brands like direct-to-consumer ones in fashion, lifestyle, and FMCG, and consumer internet brands. While building its platform for the India market initially, the company is also aiming for a pan-Asia presence. â–ª The startup is in stealth mode currently and is doing limited pilots with selected brands, including some international ones entering India. 2 Anurakt Jain Co-founder & CEO - Klub Ishita Verma Co-founder - Klub
  • 3. “ PROBLEM Hard to get/find investors for funding in business. SOLUTION KLUB’s investment platform utilises financial innovation, community engagement and deep data driven analytics to provide growth capital to entrepreneurs of loved brand across sectors. 3
  • 5. Problem - Hard to get/find investorsfor funding in business Solution - KLUB’s investment platform utilises financial innovation, community engagement and deep data driven analytics. - It provides a platform for revenue-based financing to bridge this gap, with parameters that solve for founders' goals as well as attractive investor returns. Unique Value Proposition Flexible, skin-in-the-game of financing with : - Transparent pricing - Better repayment structures - No equity dilution - Seamless process - Community and revenue opportunities Unfair Advantage - One of the early adopters in Indian market in the field of revenue based funding Customer Segments - Fashion, beauty & personal care, lifestyle & accessories - FMCG, health & wellness, food & beverage, cloud kitchens. - Direct to consumer & subscription businesses,consumer apps & games. Existing Alternatives - Venture Capital & Private Equity - NBFC & Bank Debt - Venture Debt Key Metrics High-Level Concept - Provides you with quick and reliable investors who are willing to invest in companies Channels - Company website - Company Social media websites - Company office and company portal Early Adopters - Uplift1 - Uncapped - Alternative Capital - Bigfoot Capital - Decathlon Capital - Earnest Capital Awareness - No of visits on websites and enquiries done - media coverage Purchase - Change in the no. of upcoming brands - Increase in no. of investors (Klub- patrons) Post purchase - reviews or feedbacks - referrals Cost Structure Revenue Structure - Share in revenue through business operations - Commission in funding - Registration cost Start-up cost - company registration cost - website set-up and software licensing cost - office security deposit - office workstation, furniture cost Fixed cost - monthly office rent - salary to staff - utility cost Variable Cost - client servicing cost - maintenance cost - advertising cost
  • 6. 6 • existing brand bringing new brand will be getting additional benefits. Data as service • existing customers bring in new customers. Refer to earn • pricing and customising services according to different segments Dynamic pricing and customisation • strategy means that one company makes products or services that are then sold under another company’s brand. ( New firms can sell their ideas and sell their services under the name of Investors). White label