Lean content marketing
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The document outlines Cindy Solomon's presentation on lean product marketing. Some of the key points included defining lean content as writing less but saying more through curation, data analysis, and fast feedback. It also discussed strategies for lean marketing, telling stories effectively, and tools for daily content promotion like Storify, 際際滷Share, and Buffer. Best practices for Twitter chats like capturing tweets and transcripts were also covered.
![Recommended Tweet Format
Please Retweet: [article
name] [by @author]
[shortened URL] [optional
comment] [#hashtag].
息 Cindy F. Solomon
cfsolomon@gmail.com](https://image.slidesharecdn.com/leancontentmarketing-131208112502-phpapp02/85/Lean-content-marketing-21-320.jpg)
Lean content marketing
- 1. Lean Product Marketing byCindy F. Solomon Dec 8, 2014 Leancamp SF
- 2. Cindy F. Solomon, CPM, CPMM Founder, Global Product Management Talk and Startup Product movement for product excellence Pioneered Socratic format for Twitter Chats to cultivate global knowledge communities 42 Rules Product Marketing #13 Emulate Twitter ProdBOK, Product Management And Marketing Body of Knowledge 20 years of web development, services, consulting & software product marketing and management at Apple, Vadem, NetObjects and start-ups in Silicon Valley. www.linkedin.com/in/cfsolomon/ 息 Cindy F. Solomon cfsolomon@gmail.com
- 3. Questions Whos here? What do YOU want? 息 Cindy F. Solomon cfsolomon@gmail.com
- 4. Key Takeaway #1 Contribute Value in every interaction
- 6. Key Takeaway #3 LISTEN to what IS & what is NOT being communicated
- 8. Content Starts With Who? Why? What? How? 息 Cindy F. Solomon cfsolomon@gmail.com
- 10. Lean Content Write less and say more Curate Analyze Data Create fast feedback loops Provide on-demand messaging across platforms
- 15. Stories Start With Who? Why? What? How? 息 Cindy F. Solomon cfsolomon@gmail.com
- 20. The Global Product Management Talk Tweet that traveled 7400 miles Socratic Twitter Chat format Difficult to tweet & discuss complex issues Recorded thought leaders via Skype Top 10 business podcast on BlogTalkRadio 2 years >100 podcasts >35k listeners/episode Community: >1800 SF members, 10 locations Conference: Startup Product Summit (2X SF next Sydney, Australia Vivid June 6, 2014) School: Startup Product Academy http://www.blogtalkradio.com/prodmgmttalk 息 Cindy F. Solomon cfsolomon@gmail.com
- 21. Recommended Tweet Format Please Retweet: [article name] [by @author] [shortened URL] [optional comment] [#hashtag]. 息 Cindy F. Solomon cfsolomon@gmail.com
- 22. Twitter Chat Best Practices Post Event Following Each Twitter Chat 1. Capture tweets on storify http://storify.com/prodmgmttalk/ 2. Post transcript to slideshare 3. Post and repackage content across mediums beyond Twitter scoop.it 4. Blog 5. Reach out to local participants & meetup! 息 Cindy F. Solomon cfsolomon@gmail.com
- 23. Daily Content Promotion Tools 1. storify http://storify.com/prodmgmttalk/ 2. slideshare http://www.slideshare.net/CFSolomon/ 3. scoop.it http://www.scoop.it/u/startup-product 4. Bufferapp 5. Blog Medium, Tumblr, Wordpress, blogspot 6. Prlog http://startupproduct.com/broadcast-news/ 息 Cindy F. Solomon cfsolomon@gmail.com
- 24. @cindyfsolomon @prodmgmttalk @startupproduct Please connect with me on linkedin! www.linkedin.com/in/cfsolomon/ Startup Product http://startupproduct.com Local Meetups: http://www.meetup.com/StartupProductTalks/ http://www.meetup.com/StartupProductEastBay/ http://www.meetup.com/StartupProductAcademy/ 息 Cindy F. Solomon cfsolomon@gmail.com