際際滷

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Lean Discovery
Chris Chan
Social Architect & Knowledge Work Artist
(Enterprise Agile Coach)
2
Where does the backlog come from?
Chris Chan | @c2reflexions
3
Focus on the details too soon
Clear cause and effect from
work to outcomes
Disconnected pile of leaves;
Unclear relationships
Stories only get small and detailed just-in-time for delivery
Chris Chan | @c2reflexions
4
Chris Chan | @c2reflexions
5
No Alignment
6
The Underpants Gnome approach
Chris Chan | @c2reflexions
7
No understanding of the business plan
Chris Chan | @c2reflexions
8
#1 Task in the process is to
Chris Chan | @c2reflexions
9
#1 Task (re-phrased):
Chris Chan | @c2reflexions
10
Where does the backlog come from?
Chris Chan | @c2reflexions
11
Discovery  the missing piece
Chris Chan | @c2reflexions
12
Discovery drives development
 Explore:
 Why are we here?
 What problem are we solving,
and for whom?
 What will customers value?
 Does the solution meet their
needs?
 Is it feasible to build with the
tools and time we have?
 Deliver:
 Describe and plan details
 Progressively refine backlog
into smaller details
 Design, develop and test
 Measure cycle time &
evaluate progress
 Evaluate quality
Adapted by Chris Chan (@c2reflexions) from Jeff Patton
Chris Chan | @c2reflexions
13
Product development is a team sport
Agile Manifesto
 Value  Individuals and Interactions over Processes and Tools
 Value  Customer Collaboration over Contract Negotiation
 Principal #4 - Business people and developers must work together daily throughout the project
 Principal #5 - Build projects around motivated individuals. Give them the environment and support they
need, and trust them to get the job done.
 Principal #6 - The most efficient and effective method of conveying information to and within a
development team is face-to-face conversation
 Principal #11 - The best architectures, requirements, and designs emerge from self-organizing teams
14
Discovery is about achieving shared understanding
and alignment
Adapted by Chris Chan (@c2reflexions) from images by Jonathan Rasmusson
We are all in agreement then
Visualise & model
Oh!
Collaboratively develop
vision for execution and
iteratively model
What if we did this
Shared understanding &
common objectivesAh ha!
15
Have the Three Amigos Represented
16
Desirability
FeasibilityViability
Human (User/Customer Experience)
Do customers want this?
Technology (Development)
Do we have the capability to pursue this?
Does the technology exist today?
Business (Product Owner)
Can we afford it?
Is it valuable to the organisation?
Will it bring us financial benefits?
Chris Chan | @c2reflexions
17
Avoid assumptions on consensus
We get traction when we
leave Discovery:
1. Collective
understanding of the
vision and goals of the
product
2. Start to agree on how
we will work together
moving forward
18
Collaboratively co-author  Top-down
approach
 Connect people
solving the problem
with the problem
space and why
 Increase your
ability to build the
right thing
Chris Chan | @c2reflexions
19
MVD
MINIMUM VIABLE DISCOVERY
Just enough to understand and get going
Chris Chan | @c2reflexions
20
5 Step Basic Discovery Flow
Frame
the
problem
Understand
the business/
customer
context
Frame
the
solution
Plan
the
work
Commit
to
success
Chris Chan | @c2reflexions
Collaborative Workshop
21
FRAME THE PROBLEM
22
Chris Chan | @c2reflexions Image: http://www.biography.com/people/tom-jones-21026065
23
Vision
Pixar Pitch
1. Once upon a time there was 
2. Every day 
3. One day 
4. Because of that 
5. Because of that 
6. Until finally 
Twitter Pitch
<idea> #<benefit>
Chris Chan | @c2reflexions
Geoffry Moore Product Vision
For <target customer>
Who <statement of the need>
The <product name> is a <product category>
That <key benefit, compelling reason to buy>
Unlike <primary competitive alternative>
Our product <statement of primary differentiation>
24
Pixar Pitch: The Plot of Finding Nemo
1. Once upon a time there was  a widowed fish, named Marlin,
who was extremely protective of his only son, Nemo.
2. Every day  Marlin warned Nemo of the oceans dangers and
implored him not to swim far away.
3. One day  in an act of defiance, Nemo ignores his fathers
warnings and swims into the open water.
4. Because of that  he is captured by a diver and ends up in the
fish tank of a dentist in Sydney.
5. Because of that  Marlin sets off on a journey to recover Nemo,
enlisting the help of other sea creatures along the way.
6. Until finally  Marlin and Nemo find each other, reunite and
learn that love depends on trust.
25
Product Objectives and Success
Measures
 Business drivers
 What are the Success
Measures for the product?
 Revenue
 Market share
 New users
 Increased usage
 Increased customer
satisfaction (NPS)
 Other?
IRACIS Primary Driver Secondary Driver Tertiary Driver
Improve Revenue
Avoid Cost
Improve Service
Chris Chan | @c2reflexions
26
Roman Pichler
Start building the Roadmap
We will
come
back to
Features
later
 Is a high-level, strategic
plan
 Provides a longer-term
outlook on the product
 Creates a continuity of
purpose
 Sets expectations,
aligns stakeholders,
and facilitates
prioritisation
Chris Chan | @c2reflexions
http://www.romanpichler.com/tools/product-roadmap/
27
Trade-off sliders
What is really important to the stakeholders, what are they
prepared to trade-off
Fixed / Critical Flexible / Unimportant
User experience:
Feature completeness:
Quality:
Speed to market:
Security:
Minimise cost:
Chris Chan | @c2reflexions
28
UNDERSTAND THE
BUSINESS/CUSTOMER
CONTEXT
29
Personas
 Makes users more tangible, less ambiguous, easier to envision, easier to
empathise with.
 Understand behaviours and user needs and goals.
Chris Chan | @c2reflexions
30
Empathy Map
Chris Chan | @c2reflexions
31
User Journeys
 Users (persona) experience
 Key interactions
 Identify opportunities for
change and improvement
Interactions Pain points
Tasks Distractions
Emotions
Chris Chan | @c2reflexions
Channels
33
FRAME THE SOLUTION
34
Architecture Vision and Technical
Solution
 High level only
 Discuss and
validate
architectural
approach
Chris Chan | @c2reflexions
35
Story Mapping is
an approach to
Organising and
Prioritising user
stories
- Jeff Patton
Story Mapping is for telling bigger stories
Chris Chan | @c2reflexions
36
Create Story Map
Customer
Journey
End-to-end use
Necessity
UI details
Flexibility
.
Features
Business/User
Goals
Activity
Customer journey image from www.servicedesigntools.org
37
Mockups / Sketching
38
PLAN THE WORK
39
Vision
Roadmap
Release
Iteration
Daily
Multi-level planning
Daily task planning by the individuals
Every iteration (1-4 weeks) by PO & Team
1-3 months by PO & Team
Quarterly by PO, Stakeholders & Team
Yearly by PO, Executives
40
Vision
Roadmap
Release
Iteration
Daily
Multi-level planning
Daily task planning by the individuals
Every iteration (1-4 weeks) by Team & PO
1-3 months by Team & PO
Quarterly by Team, PO, Stakeholders
Yearly by PO, Stakeholders
Discovery
41
Small Medium Large Triple
Shot!!
Guesstimation: Size the Work
Chris Chan | @c2reflexions
42
Prioritise and identify the MVPs
End-to-end use
MVP
MMF
43
Slice releases from the story map
End-to-end use
First Release
Second Release
Third Release
MVP
44
Chris Chan | @c2reflexions
Create the backlog
First ReleaseMVP Product Backlog
45
MVP
Chris Chan | @c2reflexions
46
Roman Pichler
Update Product Roadmap
Update
Roadmap
based on what
we have
discovered
Add what
features are
needed from
Story Map
47
http://www.romanpichler.com/tools/product-roadmap/
Near term more
confident
Further out
details are more
vague
Roadmap is not
a fixed plan 
it will change!
Chris Chan | @c2reflexions
48
31 October February Q2 Q3
Version 1
Cheetah
Version 1.5
Mountain Lion
Version 2
Yosemite
Version 3
Kangaroo
Customer
Acquisition
Improved ordering
experience
Retention
Customer
Acquisition: new segment
 Basic catalog
 Pay using Paypal
 Facebook
integration
 Stock availability
 Multiple shipping
options
 Credit card
payments
100 new user
signups per day
20% of signups
make a purchase
Repeat
purchases
 Enhanced visual
design
 New products
 Promotions
 Mobile
New users
Referrals
A sample roadmap
49
Risks
Chris Chan | @c2reflexions
50
COMMIT TO SUCCESS
51
DISCOVERY
Are we all committed to this?
 The outcome is a team is prepared to execute and
able to adapt as they discover and learn more as they
move forward.
Chris Chan | @c2reflexions
Did we achieve the
workshop objectives?
52
Considerations
 Timebox Discovery to 1 day to
2 weeks
 Co-location is essential
 No digital tools!
 Avoid committing to too much detail early
 Involve the right people, including key stakeholders
 Facilitation skills
 Dont be surprised to discover something new
Visualisation
is awesome!
Chris Chan | @c2reflexions
53
IMPERFECT
Chris Chan | @c2reflexions
54
Vision
Product Goals
& Outcomes
Personas
User Journeys
Wireframes
Technical Solution
Architecture Vision &
Design Principles#MVD
Minimum Viable Discovery
Product Roadmap
Story Map
R1
R2
R3
Deliver and deploy
Identify MVPs
and Releases
Product
Backlog
Chris Chan | @c2reflexions
55
The 3Ds - Discovery, Development and Delivery is ongoing
Deliver it
Frequently
and Validate
Chris Chan | @c2reflexions
56
At the end of the Discovery the team will
be ready to commence working
Chris Chan | @c2reflexions
57
@c2reflexions
linkedin.com/in/chanchris
c2reflexions.com
chris.chan@objectconsulting.com.au
chris@c2reflexions.com
I hope to be a disruptive force
to those who think the way we
develop products and services is
just fine
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Lean Discovery - Scrum Australia 2016

  • 1. Lean Discovery Chris Chan Social Architect & Knowledge Work Artist (Enterprise Agile Coach)
  • 2. 2 Where does the backlog come from? Chris Chan | @c2reflexions
  • 3. 3 Focus on the details too soon Clear cause and effect from work to outcomes Disconnected pile of leaves; Unclear relationships Stories only get small and detailed just-in-time for delivery Chris Chan | @c2reflexions
  • 4. 4 Chris Chan | @c2reflexions
  • 6. 6 The Underpants Gnome approach Chris Chan | @c2reflexions
  • 7. 7 No understanding of the business plan Chris Chan | @c2reflexions
  • 8. 8 #1 Task in the process is to Chris Chan | @c2reflexions
  • 9. 9 #1 Task (re-phrased): Chris Chan | @c2reflexions
  • 10. 10 Where does the backlog come from? Chris Chan | @c2reflexions
  • 11. 11 Discovery the missing piece Chris Chan | @c2reflexions
  • 12. 12 Discovery drives development Explore: Why are we here? What problem are we solving, and for whom? What will customers value? Does the solution meet their needs? Is it feasible to build with the tools and time we have? Deliver: Describe and plan details Progressively refine backlog into smaller details Design, develop and test Measure cycle time & evaluate progress Evaluate quality Adapted by Chris Chan (@c2reflexions) from Jeff Patton Chris Chan | @c2reflexions
  • 13. 13 Product development is a team sport Agile Manifesto Value Individuals and Interactions over Processes and Tools Value Customer Collaboration over Contract Negotiation Principal #4 - Business people and developers must work together daily throughout the project Principal #5 - Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done. Principal #6 - The most efficient and effective method of conveying information to and within a development team is face-to-face conversation Principal #11 - The best architectures, requirements, and designs emerge from self-organizing teams
  • 14. 14 Discovery is about achieving shared understanding and alignment Adapted by Chris Chan (@c2reflexions) from images by Jonathan Rasmusson We are all in agreement then Visualise & model Oh! Collaboratively develop vision for execution and iteratively model What if we did this Shared understanding & common objectivesAh ha!
  • 15. 15 Have the Three Amigos Represented
  • 16. 16 Desirability FeasibilityViability Human (User/Customer Experience) Do customers want this? Technology (Development) Do we have the capability to pursue this? Does the technology exist today? Business (Product Owner) Can we afford it? Is it valuable to the organisation? Will it bring us financial benefits? Chris Chan | @c2reflexions
  • 17. 17 Avoid assumptions on consensus We get traction when we leave Discovery: 1. Collective understanding of the vision and goals of the product 2. Start to agree on how we will work together moving forward
  • 18. 18 Collaboratively co-author Top-down approach Connect people solving the problem with the problem space and why Increase your ability to build the right thing Chris Chan | @c2reflexions
  • 19. 19 MVD MINIMUM VIABLE DISCOVERY Just enough to understand and get going Chris Chan | @c2reflexions
  • 20. 20 5 Step Basic Discovery Flow Frame the problem Understand the business/ customer context Frame the solution Plan the work Commit to success Chris Chan | @c2reflexions Collaborative Workshop
  • 22. 22 Chris Chan | @c2reflexions Image: http://www.biography.com/people/tom-jones-21026065
  • 23. 23 Vision Pixar Pitch 1. Once upon a time there was 2. Every day 3. One day 4. Because of that 5. Because of that 6. Until finally Twitter Pitch <idea> #<benefit> Chris Chan | @c2reflexions Geoffry Moore Product Vision For <target customer> Who <statement of the need> The <product name> is a <product category> That <key benefit, compelling reason to buy> Unlike <primary competitive alternative> Our product <statement of primary differentiation>
  • 24. 24 Pixar Pitch: The Plot of Finding Nemo 1. Once upon a time there was a widowed fish, named Marlin, who was extremely protective of his only son, Nemo. 2. Every day Marlin warned Nemo of the oceans dangers and implored him not to swim far away. 3. One day in an act of defiance, Nemo ignores his fathers warnings and swims into the open water. 4. Because of that he is captured by a diver and ends up in the fish tank of a dentist in Sydney. 5. Because of that Marlin sets off on a journey to recover Nemo, enlisting the help of other sea creatures along the way. 6. Until finally Marlin and Nemo find each other, reunite and learn that love depends on trust.
  • 25. 25 Product Objectives and Success Measures Business drivers What are the Success Measures for the product? Revenue Market share New users Increased usage Increased customer satisfaction (NPS) Other? IRACIS Primary Driver Secondary Driver Tertiary Driver Improve Revenue Avoid Cost Improve Service Chris Chan | @c2reflexions
  • 26. 26 Roman Pichler Start building the Roadmap We will come back to Features later Is a high-level, strategic plan Provides a longer-term outlook on the product Creates a continuity of purpose Sets expectations, aligns stakeholders, and facilitates prioritisation Chris Chan | @c2reflexions http://www.romanpichler.com/tools/product-roadmap/
  • 27. 27 Trade-off sliders What is really important to the stakeholders, what are they prepared to trade-off Fixed / Critical Flexible / Unimportant User experience: Feature completeness: Quality: Speed to market: Security: Minimise cost: Chris Chan | @c2reflexions
  • 29. 29 Personas Makes users more tangible, less ambiguous, easier to envision, easier to empathise with. Understand behaviours and user needs and goals. Chris Chan | @c2reflexions
  • 30. 30 Empathy Map Chris Chan | @c2reflexions
  • 31. 31 User Journeys Users (persona) experience Key interactions Identify opportunities for change and improvement Interactions Pain points Tasks Distractions Emotions Chris Chan | @c2reflexions Channels
  • 33. 34 Architecture Vision and Technical Solution High level only Discuss and validate architectural approach Chris Chan | @c2reflexions
  • 34. 35 Story Mapping is an approach to Organising and Prioritising user stories - Jeff Patton Story Mapping is for telling bigger stories Chris Chan | @c2reflexions
  • 35. 36 Create Story Map Customer Journey End-to-end use Necessity UI details Flexibility . Features Business/User Goals Activity Customer journey image from www.servicedesigntools.org
  • 38. 39 Vision Roadmap Release Iteration Daily Multi-level planning Daily task planning by the individuals Every iteration (1-4 weeks) by PO & Team 1-3 months by PO & Team Quarterly by PO, Stakeholders & Team Yearly by PO, Executives
  • 39. 40 Vision Roadmap Release Iteration Daily Multi-level planning Daily task planning by the individuals Every iteration (1-4 weeks) by Team & PO 1-3 months by Team & PO Quarterly by Team, PO, Stakeholders Yearly by PO, Stakeholders Discovery
  • 40. 41 Small Medium Large Triple Shot!! Guesstimation: Size the Work Chris Chan | @c2reflexions
  • 41. 42 Prioritise and identify the MVPs End-to-end use MVP MMF
  • 42. 43 Slice releases from the story map End-to-end use First Release Second Release Third Release MVP
  • 43. 44 Chris Chan | @c2reflexions Create the backlog First ReleaseMVP Product Backlog
  • 44. 45 MVP Chris Chan | @c2reflexions
  • 45. 46 Roman Pichler Update Product Roadmap Update Roadmap based on what we have discovered Add what features are needed from Story Map
  • 46. 47 http://www.romanpichler.com/tools/product-roadmap/ Near term more confident Further out details are more vague Roadmap is not a fixed plan it will change! Chris Chan | @c2reflexions
  • 47. 48 31 October February Q2 Q3 Version 1 Cheetah Version 1.5 Mountain Lion Version 2 Yosemite Version 3 Kangaroo Customer Acquisition Improved ordering experience Retention Customer Acquisition: new segment Basic catalog Pay using Paypal Facebook integration Stock availability Multiple shipping options Credit card payments 100 new user signups per day 20% of signups make a purchase Repeat purchases Enhanced visual design New products Promotions Mobile New users Referrals A sample roadmap
  • 48. 49 Risks Chris Chan | @c2reflexions
  • 50. 51 DISCOVERY Are we all committed to this? The outcome is a team is prepared to execute and able to adapt as they discover and learn more as they move forward. Chris Chan | @c2reflexions Did we achieve the workshop objectives?
  • 51. 52 Considerations Timebox Discovery to 1 day to 2 weeks Co-location is essential No digital tools! Avoid committing to too much detail early Involve the right people, including key stakeholders Facilitation skills Dont be surprised to discover something new Visualisation is awesome! Chris Chan | @c2reflexions
  • 52. 53 IMPERFECT Chris Chan | @c2reflexions
  • 53. 54 Vision Product Goals & Outcomes Personas User Journeys Wireframes Technical Solution Architecture Vision & Design Principles#MVD Minimum Viable Discovery Product Roadmap Story Map R1 R2 R3 Deliver and deploy Identify MVPs and Releases Product Backlog Chris Chan | @c2reflexions
  • 54. 55 The 3Ds - Discovery, Development and Delivery is ongoing Deliver it Frequently and Validate Chris Chan | @c2reflexions
  • 55. 56 At the end of the Discovery the team will be ready to commence working Chris Chan | @c2reflexions
  • 56. 57 @c2reflexions linkedin.com/in/chanchris c2reflexions.com chris.chan@objectconsulting.com.au chris@c2reflexions.com I hope to be a disruptive force to those who think the way we develop products and services is just fine