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Lean Startup Roadmap - Market Opportunity Analysis Presentation

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Yoel Ben-Avraham
Yoel Ben-Avraham

A quick overview of the Market Opportunity Analysis process as defined and published by Ral Sharon & Marc Gruber on WhereToPlay.co

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息 Learning Lean (IL) 2020 Lean Startup Roadmap Presentation Market Opportunity Analysis
From Intuition to Empirical Fact Intuition Collective Wisdom Empirical Evidence
Market Opportunity Analysis Sources: WhereToPlay.com (Market Opportunity Navigator) WhereToPlay - eBook (Amazon) Market Opportunity Navigator (Edx.org Course)
Market Opportunity Analysis - Questions Have you been asking yourself lately How do I identify optimal market opportunities? Have I missed out on any opportunities? How do I know what is the most attractive market opportunity? How can I can I choose between seemingly attractive options? And if market opportunity choice is so critical, how can I ensure I wont get burnt by making one wrong decision? If you have been asking yourself those questions, and perhaps others, the Market Opportunity Analysis tool was designed for you!
Market Opportunity Analysis - Objectives Discover promising market opportunities Evaluate their value Determine strategic focus Gruber, Marc. Where to Play . Pearson Education Limited. Kindle Edition.
MOA - Benefits 1 Support Decision Making by identifying valuable opportunities and enable you to make an informed decision for enhancing your value creation potential one that is less vulnerable to biases and that is not based mainly on intuition. Gruber, Marc. Where to Play . Pearson Education Limited. Kindle Edition.
MOA - Benefits 2 Establish a shared language Communicate, share and debate with your team members and stakeholders, to enhance your learning, to showcase your potential and to reach agreements more easily. Gruber, Marc. Where to Play . Pearson Education Limited. Kindle Edition.
MOA - Benefits 3 Serve as a Roadmap Trace back, track and update your decision over time, at any junction along your path, or whenever new information puts your strategy in doubt. Just like navigators that you know from other walks in life, this will help you to re-calculate your route if necessary. Gruber, Marc. Where to Play . Pearson Education Limited. Kindle Edition.
Market Opportunity Analysis Three Steps: 1. Search Broadly Which market opportunities exist for us? 2. Assess Deeply What are the most attractive market opportunities for us? 3. Strategize Which market opportunities should we focus on?
MOA - Three Tools
MOA - Business Modeling Tools
MOA - Business Modeling Tool Integration
MOA - Business Modeling Integration The Business Opportunity provides an on-going tool for planning, reflecting and adjusting as you go through rapid Lean cycles of learning and makes sure that you will always keep track of the broad picture in addition to the specific path that you are currently evaluating. Gruber, Marc. Where to Play . Pearson Education Limited. Kindle Edition.
MOA - Opportunities Map - Step #1 Generate Your Market Opportunity Set Core capabilities Identify Potential Applications Explore Possible Customers
MOA - Example of Market Opportunity Search Gruber, Marc. Where to Play Pearson Education Limited. Kindle Edition.
MOA - Example of Market Opportunity Search Fujifilm brought photographic film production to Japan. By researching and developing for many decades everything related to photographic Fujifilm became an expert in many different advanced materials technologies. The companys website displays the product tree emphasising how core technologies can be leveraged to create different products in multiple domains, Gruber, Marc. Where to Play Pearson Education Limited. Kindle Edition.
MOA - Attractiveness Map - Step #2 Evaluate Your Market Opportunity Set Potential Compelling Reason to Buy Market Volume Economic Viability Challenge Implementation Obstacles Time to Revenue External Risks
MOA - Attractiveness Analysis Evaluate Your Market Opportunities Attractiveness Gold Mine High Value / Low Cost Moon Shot High Value / High Cost Quick Win Low Value / Low Cost Questionable Low Value / High Cost
MOA - Agile Focus Strategy - Step #3 Generate Your Market Opportunity Set Relatedness Product Relatedness Market Relatedness Suitability Backup Option Growth Optioin
MOA - Strategy Analysis Example Mapping Your Market Opportunities Strategy Pursue Now Keep Open Place in Storage
MOA - An Example Market Opportunity Navigator A Self Analysis Self Analysis of the Market Opportunity Navigator Methodology (Book, Course etc.) using MOA Tools
MOA - Self Analysis - Opportunity Set
MOA - Self Analysis - Result Step One
MOA - Self Analysis - Attractiveness Evaluation
MOA - Self Analysis - Attractiveness Evaluation
MOA - Self Analysis - Agile Strategy Analysis
MOA - Self Analysis - Agile Strategy Evaluation
Sharon Tal Sharon is one of the co- founders and former executive director of the Entrepreneurship Center at the Technion, Israel Institute of Technology, and recognized lecturer on marketing for high-tech start-ups. Her PhD research investigated the market entry decision of hundreds of start-ups and its consequences on firm performance and flexibility.
Marc Gruber Marc is a world-leading researcher in the domain of innovation, entrepreneurship and technology commercialization. He is Vice President for Innovation at the Swiss Federal Institute of Technology (EPFL) in Lausanne, Switzerland, where he also heads the Chair of Entrepreneurship & Technology Commercialization.
Edx.org Online Course https://www.edx.org
Where To Play - eBook https://www.Amazon.com
Learning Lean (IL) https://www.LearningLean.Training

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Lean Startup Roadmap - Market Opportunity Analysis Presentation

  • 1. 息 Learning Lean (IL) 2020 Lean Startup Roadmap Presentation Market Opportunity Analysis
  • 2. From Intuition to Empirical Fact Intuition Collective Wisdom Empirical Evidence
  • 3. Market Opportunity Analysis Sources: WhereToPlay.com (Market Opportunity Navigator) WhereToPlay - eBook (Amazon) Market Opportunity Navigator (Edx.org Course)
  • 4. Market Opportunity Analysis - Questions Have you been asking yourself lately How do I identify optimal market opportunities? Have I missed out on any opportunities? How do I know what is the most attractive market opportunity? How can I can I choose between seemingly attractive options? And if market opportunity choice is so critical, how can I ensure I wont get burnt by making one wrong decision? If you have been asking yourself those questions, and perhaps others, the Market Opportunity Analysis tool was designed for you!
  • 5. Market Opportunity Analysis - Objectives Discover promising market opportunities Evaluate their value Determine strategic focus Gruber, Marc. Where to Play . Pearson Education Limited. Kindle Edition.
  • 6. MOA - Benefits 1 Support Decision Making by identifying valuable opportunities and enable you to make an informed decision for enhancing your value creation potential one that is less vulnerable to biases and that is not based mainly on intuition. Gruber, Marc. Where to Play . Pearson Education Limited. Kindle Edition.
  • 7. MOA - Benefits 2 Establish a shared language Communicate, share and debate with your team members and stakeholders, to enhance your learning, to showcase your potential and to reach agreements more easily. Gruber, Marc. Where to Play . Pearson Education Limited. Kindle Edition.
  • 8. MOA - Benefits 3 Serve as a Roadmap Trace back, track and update your decision over time, at any junction along your path, or whenever new information puts your strategy in doubt. Just like navigators that you know from other walks in life, this will help you to re-calculate your route if necessary. Gruber, Marc. Where to Play . Pearson Education Limited. Kindle Edition.
  • 9. Market Opportunity Analysis Three Steps: 1. Search Broadly Which market opportunities exist for us? 2. Assess Deeply What are the most attractive market opportunities for us? 3. Strategize Which market opportunities should we focus on?
  • 10. MOA - Three Tools
  • 11. MOA - Business Modeling Tools
  • 12. MOA - Business Modeling Tool Integration
  • 13. MOA - Business Modeling Integration The Business Opportunity provides an on-going tool for planning, reflecting and adjusting as you go through rapid Lean cycles of learning and makes sure that you will always keep track of the broad picture in addition to the specific path that you are currently evaluating. Gruber, Marc. Where to Play . Pearson Education Limited. Kindle Edition.
  • 14. MOA - Opportunities Map - Step #1 Generate Your Market Opportunity Set Core capabilities Identify Potential Applications Explore Possible Customers
  • 15. MOA - Example of Market Opportunity Search Gruber, Marc. Where to Play Pearson Education Limited. Kindle Edition.
  • 16. MOA - Example of Market Opportunity Search Fujifilm brought photographic film production to Japan. By researching and developing for many decades everything related to photographic Fujifilm became an expert in many different advanced materials technologies. The companys website displays the product tree emphasising how core technologies can be leveraged to create different products in multiple domains, Gruber, Marc. Where to Play Pearson Education Limited. Kindle Edition.
  • 17. MOA - Attractiveness Map - Step #2 Evaluate Your Market Opportunity Set Potential Compelling Reason to Buy Market Volume Economic Viability Challenge Implementation Obstacles Time to Revenue External Risks
  • 18. MOA - Attractiveness Analysis Evaluate Your Market Opportunities Attractiveness Gold Mine High Value / Low Cost Moon Shot High Value / High Cost Quick Win Low Value / Low Cost Questionable Low Value / High Cost
  • 19. MOA - Agile Focus Strategy - Step #3 Generate Your Market Opportunity Set Relatedness Product Relatedness Market Relatedness Suitability Backup Option Growth Optioin
  • 20. MOA - Strategy Analysis Example Mapping Your Market Opportunities Strategy Pursue Now Keep Open Place in Storage
  • 21. MOA - An Example Market Opportunity Navigator A Self Analysis Self Analysis of the Market Opportunity Navigator Methodology (Book, Course etc.) using MOA Tools
  • 22. MOA - Self Analysis - Opportunity Set
  • 23. MOA - Self Analysis - Result Step One
  • 24. MOA - Self Analysis - Attractiveness Evaluation
  • 25. MOA - Self Analysis - Attractiveness Evaluation
  • 26. MOA - Self Analysis - Agile Strategy Analysis
  • 27. MOA - Self Analysis - Agile Strategy Evaluation
  • 28. Sharon Tal Sharon is one of the co- founders and former executive director of the Entrepreneurship Center at the Technion, Israel Institute of Technology, and recognized lecturer on marketing for high-tech start-ups. Her PhD research investigated the market entry decision of hundreds of start-ups and its consequences on firm performance and flexibility.
  • 29. Marc Gruber Marc is a world-leading researcher in the domain of innovation, entrepreneurship and technology commercialization. He is Vice President for Innovation at the Swiss Federal Institute of Technology (EPFL) in Lausanne, Switzerland, where he also heads the Chair of Entrepreneurship & Technology Commercialization.
  • 31. Where To Play - eBook https://www.Amazon.com