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Business plan; Learn 2 Earn
Rapha谷l Kalff, Arno Melotte, An Porters, Jeroen
Reumkens, Robert Weitmann

As an assignment for C-MD, Entrepreneurship 2011
We as a company..
.. envision a world in which students are easily able to
improve the knowledge of other students in their
weaker subjects

.. therefore want to become the leading educational
community throughout the world that enables students
to connect and share their knowledge..


.. exist to improve students knowledge



   We as a company   Our market   Combining both: Concept   How to achieve
Our market  trade sector
Placed in the educational sector

Universities play a big role, we want to
cooperate with them

A lot of universities, with direct contact
to our target group!

            17036                                                157
      Universities in the world                      Universities in the Netherlands




   We as a company         Our market   Combining both: Concept      How to achieve
Our market  trade sector
Do the universities want to cooperate?

     We are sure they will!
          Every student = money
          Bad students wont finish their study




   We as a company   Our market   Combining both: Concept   How to achieve
Our market  the customer


             Students                       658.000 in the Netherlands
              in higher education           a lot in the world



              Educational level is declining
Students need to have easy access to help whenever they need it
The internet has to offer information that is right
They need someone who understands their problems


   We as a company   Our market     Combining both: Concept   How to achieve
Our market  competition

        Well be online.. You know how big?..
There are a lot of websites that try to learn something to someone
But, learning to students by students. Nearly no one..
Also an attractive design? We couldnt find it..


    BuddySchool.com                Tutor.com           Coggno.com

                       none is the same..
            they dont cooperate with universities ,
            they simply dont focus in them


    We as a company   Our market    Combining both: Concept   How to achieve
The Concept

      An online platform where
       students help students

         Creating a place where students are able to learn,
                        from other students




 We as a company   Our market   Combining both: Concept   How to achieve
The Concept

           An online platform where
            students help students
We cooperate with universities, they point out tutors,
Students who will help other students
Making sure the quality of our tutors is sufficient




    We as a company     Our market   Combining both: Concept   How to achieve
The Concept

           An online platform where
            students help students
Whenever a student has a question, he is able to go to
our online platform
He is then able to click on a tutor of his liking, with
knowledge of the topic




    We as a company    Our market   Combining both: Concept   How to achieve
The Concept

          An online platform where
           students help students
On the platform they will start a chat and webcam
session in which the student can ask his question
The student then will get to know his answer very
quick and will learn as much as possible




    We as a company    Our market   Combining both: Concept   How to achieve
The Concept




          What will it look like?




 We as a company   Our market   Combining both: Concept   How to achieve
The Concept




 We as a company   Our market   Combining both: Concept   How to achieve
How to achieve

          How to make money?

                            7,50
                                30 min

             3,00                            4,50
             revenue                            tutors




 We as a company   Our market     Combining both: Concept   How to achieve
How to achieve

          How to make money?

                            7,50
                                30 min



           With the little costs we have, which youll
                   find in the business plan
      We break even if we sell 52          credits each day
                                         52 x 30 min



 We as a company   Our market     Combining both: Concept   How to achieve
How to achieve

                  How can we sell?
Therefore we need to promote ourselves

We try to be as cheap as possible, by
using the media as effective as possible




    We as a company   Our market   Combining both: Concept   How to achieve
How to achieve

                       Universities
They are the most important ambassadors

Whenever they have more students on
their studies, they will receive more
money
Thus willing to promote us




    We as a company   Our market   Combining both: Concept   How to achieve
How to achieve

                          Discounts
First 5   minutes for free
Receive 30 minutes of free chatting
when you invite somebody (referral action)




    We as a company    Our market   Combining both: Concept   How to achieve
How to achieve

                                Videos
Easy spreading on social media
Make it funny and silly, so people will share it, without having the
purpose to promote our product




    We as a company     Our market    Combining both: Concept    How to achieve
How to achieve

                        Social Media
Not only promoting..
It is also very important to communicate with the target group.
Listen to them.
Analysing the feedback




    We as a company     Our market   Combining both: Concept      How to achieve
How to achieve

                   Facebook advertisements
           The only promotion we are willing to pay for
           Because you can target so specifically
           even on a specific university




 We as a company   Our market   Combining both: Concept   How to achieve
How to achieve

                       Resources
How are we as a company able to manage this?



     5                      1                    200
   people               day in the             compensation
                          week



   We as a company   Our market   Combining both: Concept   How to achieve
How to achieve

                        Resources
How are we as a company able to manage this?

  No high production costs, everything is online
  5 students with great affinity with communities and media
  We only need computers, software and hosting in order to
  maintain this




   We as a company   Our market   Combining both: Concept     How to achieve
Learn 2 Earn



    Thank you for your attention
             Do you have any questions?
               Then we would like to refer you to our platform ;-)




  We as a company    Our market           Combining both: Concept    How to achieve

More Related Content

Learn 2 Earn

  • 1. Business plan; Learn 2 Earn Rapha谷l Kalff, Arno Melotte, An Porters, Jeroen Reumkens, Robert Weitmann As an assignment for C-MD, Entrepreneurship 2011
  • 2. We as a company.. .. envision a world in which students are easily able to improve the knowledge of other students in their weaker subjects .. therefore want to become the leading educational community throughout the world that enables students to connect and share their knowledge.. .. exist to improve students knowledge We as a company Our market Combining both: Concept How to achieve
  • 3. Our market trade sector Placed in the educational sector Universities play a big role, we want to cooperate with them A lot of universities, with direct contact to our target group! 17036 157 Universities in the world Universities in the Netherlands We as a company Our market Combining both: Concept How to achieve
  • 4. Our market trade sector Do the universities want to cooperate? We are sure they will! Every student = money Bad students wont finish their study We as a company Our market Combining both: Concept How to achieve
  • 5. Our market the customer Students 658.000 in the Netherlands in higher education a lot in the world Educational level is declining Students need to have easy access to help whenever they need it The internet has to offer information that is right They need someone who understands their problems We as a company Our market Combining both: Concept How to achieve
  • 6. Our market competition Well be online.. You know how big?.. There are a lot of websites that try to learn something to someone But, learning to students by students. Nearly no one.. Also an attractive design? We couldnt find it.. BuddySchool.com Tutor.com Coggno.com none is the same.. they dont cooperate with universities , they simply dont focus in them We as a company Our market Combining both: Concept How to achieve
  • 7. The Concept An online platform where students help students Creating a place where students are able to learn, from other students We as a company Our market Combining both: Concept How to achieve
  • 8. The Concept An online platform where students help students We cooperate with universities, they point out tutors, Students who will help other students Making sure the quality of our tutors is sufficient We as a company Our market Combining both: Concept How to achieve
  • 9. The Concept An online platform where students help students Whenever a student has a question, he is able to go to our online platform He is then able to click on a tutor of his liking, with knowledge of the topic We as a company Our market Combining both: Concept How to achieve
  • 10. The Concept An online platform where students help students On the platform they will start a chat and webcam session in which the student can ask his question The student then will get to know his answer very quick and will learn as much as possible We as a company Our market Combining both: Concept How to achieve
  • 11. The Concept What will it look like? We as a company Our market Combining both: Concept How to achieve
  • 12. The Concept We as a company Our market Combining both: Concept How to achieve
  • 13. How to achieve How to make money? 7,50 30 min 3,00 4,50 revenue tutors We as a company Our market Combining both: Concept How to achieve
  • 14. How to achieve How to make money? 7,50 30 min With the little costs we have, which youll find in the business plan We break even if we sell 52 credits each day 52 x 30 min We as a company Our market Combining both: Concept How to achieve
  • 15. How to achieve How can we sell? Therefore we need to promote ourselves We try to be as cheap as possible, by using the media as effective as possible We as a company Our market Combining both: Concept How to achieve
  • 16. How to achieve Universities They are the most important ambassadors Whenever they have more students on their studies, they will receive more money Thus willing to promote us We as a company Our market Combining both: Concept How to achieve
  • 17. How to achieve Discounts First 5 minutes for free Receive 30 minutes of free chatting when you invite somebody (referral action) We as a company Our market Combining both: Concept How to achieve
  • 18. How to achieve Videos Easy spreading on social media Make it funny and silly, so people will share it, without having the purpose to promote our product We as a company Our market Combining both: Concept How to achieve
  • 19. How to achieve Social Media Not only promoting.. It is also very important to communicate with the target group. Listen to them. Analysing the feedback We as a company Our market Combining both: Concept How to achieve
  • 20. How to achieve Facebook advertisements The only promotion we are willing to pay for Because you can target so specifically even on a specific university We as a company Our market Combining both: Concept How to achieve
  • 21. How to achieve Resources How are we as a company able to manage this? 5 1 200 people day in the compensation week We as a company Our market Combining both: Concept How to achieve
  • 22. How to achieve Resources How are we as a company able to manage this? No high production costs, everything is online 5 students with great affinity with communities and media We only need computers, software and hosting in order to maintain this We as a company Our market Combining both: Concept How to achieve
  • 23. Learn 2 Earn Thank you for your attention Do you have any questions? Then we would like to refer you to our platform ;-) We as a company Our market Combining both: Concept How to achieve