The document outlines a business plan for an online educational platform called Learn 2 Earn. The platform aims to connect students who need help in certain subjects with other students who can provide tutoring services. It plans to partner with universities to recruit tutors and promote the platform. Students would pay a fee to access 30 minutes of tutoring through video chat. The founders believe they can break even with 52 tutoring sessions per day given their low costs. They plan to promote the platform through social media, videos, discounts and ads targeted at university students.
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Learn 2 Earn
1. Business plan; Learn 2 Earn
Rapha谷l Kalff, Arno Melotte, An Porters, Jeroen
Reumkens, Robert Weitmann
As an assignment for C-MD, Entrepreneurship 2011
2. We as a company..
.. envision a world in which students are easily able to
improve the knowledge of other students in their
weaker subjects
.. therefore want to become the leading educational
community throughout the world that enables students
to connect and share their knowledge..
.. exist to improve students knowledge
We as a company Our market Combining both: Concept How to achieve
3. Our market trade sector
Placed in the educational sector
Universities play a big role, we want to
cooperate with them
A lot of universities, with direct contact
to our target group!
17036 157
Universities in the world Universities in the Netherlands
We as a company Our market Combining both: Concept How to achieve
4. Our market trade sector
Do the universities want to cooperate?
We are sure they will!
Every student = money
Bad students wont finish their study
We as a company Our market Combining both: Concept How to achieve
5. Our market the customer
Students 658.000 in the Netherlands
in higher education a lot in the world
Educational level is declining
Students need to have easy access to help whenever they need it
The internet has to offer information that is right
They need someone who understands their problems
We as a company Our market Combining both: Concept How to achieve
6. Our market competition
Well be online.. You know how big?..
There are a lot of websites that try to learn something to someone
But, learning to students by students. Nearly no one..
Also an attractive design? We couldnt find it..
BuddySchool.com Tutor.com Coggno.com
none is the same..
they dont cooperate with universities ,
they simply dont focus in them
We as a company Our market Combining both: Concept How to achieve
7. The Concept
An online platform where
students help students
Creating a place where students are able to learn,
from other students
We as a company Our market Combining both: Concept How to achieve
8. The Concept
An online platform where
students help students
We cooperate with universities, they point out tutors,
Students who will help other students
Making sure the quality of our tutors is sufficient
We as a company Our market Combining both: Concept How to achieve
9. The Concept
An online platform where
students help students
Whenever a student has a question, he is able to go to
our online platform
He is then able to click on a tutor of his liking, with
knowledge of the topic
We as a company Our market Combining both: Concept How to achieve
10. The Concept
An online platform where
students help students
On the platform they will start a chat and webcam
session in which the student can ask his question
The student then will get to know his answer very
quick and will learn as much as possible
We as a company Our market Combining both: Concept How to achieve
11. The Concept
What will it look like?
We as a company Our market Combining both: Concept How to achieve
12. The Concept
We as a company Our market Combining both: Concept How to achieve
13. How to achieve
How to make money?
7,50
30 min
3,00 4,50
revenue tutors
We as a company Our market Combining both: Concept How to achieve
14. How to achieve
How to make money?
7,50
30 min
With the little costs we have, which youll
find in the business plan
We break even if we sell 52 credits each day
52 x 30 min
We as a company Our market Combining both: Concept How to achieve
15. How to achieve
How can we sell?
Therefore we need to promote ourselves
We try to be as cheap as possible, by
using the media as effective as possible
We as a company Our market Combining both: Concept How to achieve
16. How to achieve
Universities
They are the most important ambassadors
Whenever they have more students on
their studies, they will receive more
money
Thus willing to promote us
We as a company Our market Combining both: Concept How to achieve
17. How to achieve
Discounts
First 5 minutes for free
Receive 30 minutes of free chatting
when you invite somebody (referral action)
We as a company Our market Combining both: Concept How to achieve
18. How to achieve
Videos
Easy spreading on social media
Make it funny and silly, so people will share it, without having the
purpose to promote our product
We as a company Our market Combining both: Concept How to achieve
19. How to achieve
Social Media
Not only promoting..
It is also very important to communicate with the target group.
Listen to them.
Analysing the feedback
We as a company Our market Combining both: Concept How to achieve
20. How to achieve
Facebook advertisements
The only promotion we are willing to pay for
Because you can target so specifically
even on a specific university
We as a company Our market Combining both: Concept How to achieve
21. How to achieve
Resources
How are we as a company able to manage this?
5 1 200
people day in the compensation
week
We as a company Our market Combining both: Concept How to achieve
22. How to achieve
Resources
How are we as a company able to manage this?
No high production costs, everything is online
5 students with great affinity with communities and media
We only need computers, software and hosting in order to
maintain this
We as a company Our market Combining both: Concept How to achieve
23. Learn 2 Earn
Thank you for your attention
Do you have any questions?
Then we would like to refer you to our platform ;-)
We as a company Our market Combining both: Concept How to achieve