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The document discusses India's growing internet usage. It notes that India ranks 3rd in terms of number of internet users, with 120 million users in 2012 growing to an estimated 300 million by 2015. 70 million Indians currently access the internet via mobile devices. The document outlines Google's mission to expand internet access in India by making it more accessible, relevant and sustainable. It discusses how internet and mobile usage has grown exponentially in India in recent years.

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December 23rd, 2012 Akash Jaswal Google Student Ambassador Google Confidential and Proprietary
Learn with google
From nothing to 2 billion users, 325 billion websites
Internet Usage India ranks ______ in terms of number of internet users 1. 3rd 2. 5th 3. 11th 4. 14th 5. 22nd Google Confidential and Proprietary
Google Confidential and Proprietary
India Story: India is the 3rd Largest Internet Market! 120M Internet users, 300M Internet users (2015) 3rd largest Internet market globally 70M Mobile Internet users 30% media time on Internet! 40 B Ecommerce (2015) Google Confidential and Proprietary
Online Search Has Grown Exponentially 20X growth in India search queries the last 5 years 2005 2010 Source: Indexed query trend for the last 5 years. Google Internal Analysis Google Confidential and Proprietary
Google¡¯s Mission for India Get users online by enabling an accessible, relevant and sustainable Internet ecosystem 1. Access: reducing access as a barrier to all potential users 2. Relevance: making the Internet ¡­but we cannot do it alone relevant and useful to local people 3. Sustainability: helping to build an Internet ecosystem that is viable and sustainable in the long-term
132Mn By end of 2012 70 Mn By end of 2011 Mobile web users in India are growing quickly¡­ Google Confidential and Proprietary Source: Emarketer APAC Digital Landscape
Growth of Android 100 M in 2011 400 M in 2012 Google Confidential and Proprietary
Activations 400K every day 1 M every day 12 activations every second 500%-Regions like India Google Confidential and Proprietary
What is it like to go google?
1. Have a Mission that Matters. Solve a Problem. Vision:Think BIGbut start smallGoogle's mission in the region:Make the internet an integral part of your daily life
1. Have a Mission that Matters. Solve a Problem. Access: reducing access as a barrier Create an to all potential usersRelevance: making accessible, relevant the Internet relevant and useful to local and sustainable peopleSustainability: helping to build Internet ecosystem an Internet ecosystem in INDIA that is that will enable all viable and sustainable in the long-term users to come online Google Confidential and Proprietary
2. Foster Entrepreneurship Ideas come from anywhere & everywhere Bottom-up culture - multiple ideas and products emerged Flat management structure ¨C communication flows easily across the organization 20% time - ensure employees can pursue ideas Google Scholar Google Alerts Google News Flight Simulator Google Confidential and Proprietary
2. Foster Entrepreneurship Take it seriously! Ideas do come from everywhere. Google Confidential and Proprietary
2. Foster Entrepreneurship YouTube Interactive Wrong Bob Google Confidential and Proprietary
? 3. Be Open. Share Everything.
3. Be Open. Share Everything. Plans, Weekly snippets, Resume... Google Confidential and Proprietary
3. Be Open. Share Everything. developers.google.com Google Confidential and Proprietary
3. Be Open. Share Everything. Android is the fastest growing mobile platform in the world More than 400M Android devices have been activated > 10,00,000 daily activations Google Confidential and Proprietary
4. It's all about data, data, data!
4. It's all about data, data, data! ? Data as your advisor, friend and best decision-maker! Best background color for ads? Google Confidential and Proprietary
5. Users, First; Money, Second Focus on what¡¯s best for the user. Money will follow! Google Confidential and Proprietary
5. Users, First; Money, Second Enabling the Ecosystem: Building Support and Training Local Communities ? University Programs ?GSA Program: Recruitment for GSAs is underway . ?Faculty Summit ?Funding programs ? Business Professionals and Developers ?g|days, Developer Challenges ?hackathons ?User groups: Google Developer Groups, Google Business Groups (New!) Google Confidential and Proprietary
6. Speed Does Matter Innovation, not perfection. Android Evolution Google Confidential and Proprietary
6. Speed Does Matter Innovators Early majority Laggards Size of target Early Late majority customer adopters segment Life cycle of offering Launch Launch fast and often Innovation needs to go faster for an organisation to stay at the forefront of technology Google Confidential and Proprietary
6. Speed Does Matter Speed ¡°in all its forms¡± does matter! Google Instant Google Confidential and Proprietary
BE AWARE, but not afraid!!! 1. Have a Mission that Matters. Solve a Problem. 2. Foster Entrepreneurship 3. Be Open. Share Everything. 4. Users First; Money, Second 5. It is all about Data, Data, Data! 6. Speed Does Matter Google Confidential and Proprietary
BE AWARE, but not afraid!!! THE MANTRA IT IS OURS AND IT IS FREE A FREE AND OPEN WORLD DEPENDS ON A FREE AND OPEN WEB AND A FREE AND OPEN WEB DEPENDS ON ME Google Confidential and Proprietary
Learn with google
Thank You Google Confidential and Proprietary

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Learn with google

  • 1. December 23rd, 2012 Akash Jaswal Google Student Ambassador Google Confidential and Proprietary
  • 3. From nothing to 2 billion users, 325 billion websites
  • 4. Internet Usage India ranks ______ in terms of number of internet users 1. 3rd 2. 5th 3. 11th 4. 14th 5. 22nd Google Confidential and Proprietary
  • 6. India Story: India is the 3rd Largest Internet Market! 120M Internet users, 300M Internet users (2015) 3rd largest Internet market globally 70M Mobile Internet users 30% media time on Internet! 40 B Ecommerce (2015) Google Confidential and Proprietary
  • 7. Online Search Has Grown Exponentially 20X growth in India search queries the last 5 years 2005 2010 Source: Indexed query trend for the last 5 years. Google Internal Analysis Google Confidential and Proprietary
  • 8. Google¡¯s Mission for India Get users online by enabling an accessible, relevant and sustainable Internet ecosystem 1. Access: reducing access as a barrier to all potential users 2. Relevance: making the Internet ¡­but we cannot do it alone relevant and useful to local people 3. Sustainability: helping to build an Internet ecosystem that is viable and sustainable in the long-term
  • 9. 132Mn By end of 2012 70 Mn By end of 2011 Mobile web users in India are growing quickly¡­ Google Confidential and Proprietary Source: Emarketer APAC Digital Landscape
  • 10. Growth of Android 100 M in 2011 400 M in 2012 Google Confidential and Proprietary
  • 11. Activations 400K every day 1 M every day 12 activations every second 500%-Regions like India Google Confidential and Proprietary
  • 12. What is it like to go google?
  • 13. 1. Have a Mission that Matters. Solve a Problem. Vision:Think BIGbut start smallGoogle's mission in the region:Make the internet an integral part of your daily life
  • 14. 1. Have a Mission that Matters. Solve a Problem. Access: reducing access as a barrier Create an to all potential usersRelevance: making accessible, relevant the Internet relevant and useful to local and sustainable peopleSustainability: helping to build Internet ecosystem an Internet ecosystem in INDIA that is that will enable all viable and sustainable in the long-term users to come online Google Confidential and Proprietary
  • 15. 2. Foster Entrepreneurship Ideas come from anywhere & everywhere Bottom-up culture - multiple ideas and products emerged Flat management structure ¨C communication flows easily across the organization 20% time - ensure employees can pursue ideas Google Scholar Google Alerts Google News Flight Simulator Google Confidential and Proprietary
  • 16. 2. Foster Entrepreneurship Take it seriously! Ideas do come from everywhere. Google Confidential and Proprietary
  • 17. 2. Foster Entrepreneurship YouTube Interactive Wrong Bob Google Confidential and Proprietary
  • 18. ? 3. Be Open. Share Everything.
  • 19. 3. Be Open. Share Everything. Plans, Weekly snippets, Resume... Google Confidential and Proprietary
  • 20. 3. Be Open. Share Everything. developers.google.com Google Confidential and Proprietary
  • 21. 3. Be Open. Share Everything. Android is the fastest growing mobile platform in the world More than 400M Android devices have been activated > 10,00,000 daily activations Google Confidential and Proprietary
  • 22. 4. It's all about data, data, data!
  • 23. 4. It's all about data, data, data! ? Data as your advisor, friend and best decision-maker! Best background color for ads? Google Confidential and Proprietary
  • 24. 5. Users, First; Money, Second Focus on what¡¯s best for the user. Money will follow! Google Confidential and Proprietary
  • 25. 5. Users, First; Money, Second Enabling the Ecosystem: Building Support and Training Local Communities ? University Programs ?GSA Program: Recruitment for GSAs is underway . ?Faculty Summit ?Funding programs ? Business Professionals and Developers ?g|days, Developer Challenges ?hackathons ?User groups: Google Developer Groups, Google Business Groups (New!) Google Confidential and Proprietary
  • 26. 6. Speed Does Matter Innovation, not perfection. Android Evolution Google Confidential and Proprietary
  • 27. 6. Speed Does Matter Innovators Early majority Laggards Size of target Early Late majority customer adopters segment Life cycle of offering Launch Launch fast and often Innovation needs to go faster for an organisation to stay at the forefront of technology Google Confidential and Proprietary
  • 28. 6. Speed Does Matter Speed ¡°in all its forms¡± does matter! Google Instant Google Confidential and Proprietary
  • 29. BE AWARE, but not afraid!!! 1. Have a Mission that Matters. Solve a Problem. 2. Foster Entrepreneurship 3. Be Open. Share Everything. 4. Users First; Money, Second 5. It is all about Data, Data, Data! 6. Speed Does Matter Google Confidential and Proprietary
  • 30. BE AWARE, but not afraid!!! THE MANTRA IT IS OURS AND IT IS FREE A FREE AND OPEN WORLD DEPENDS ON A FREE AND OPEN WEB AND A FREE AND OPEN WEB DEPENDS ON ME Google Confidential and Proprietary
  • 32. Thank You Google Confidential and Proprietary