learning in Consumer behavior
- 1. Learning A process through which an individual gets purchase and consumption knowledge.
- 2. Behavioural learning/classical conditioning Type of learning which is action and reaction based.
- 3. Stimulus generalization The term refers to: In this context, it means More or less similar products categorized accordingly by a brand.
- 4. Stimulus generalization Line extension Products for New Demographics 1-Toyota hilux (for hilly areas) 2-Toyota camry(for urban areas) 3-Toyota corolla(for rural areas) Products at New Price Points Toyota lexus(for upper class)
- 5. Stimulus generalization Line extension Other examples: Corolla Corolla hybrid Corolla fielder
- 6. Stimulus generalization Family branding Family branding refers to: the group of brands that falls under the same parent brand, marketed under the same parent brand and carries the same set of values as the parent brand.
- 8. Stimulus discrimination The term refers to: the ability of a product to differentiate itself from other products of the same brand.
- 10. Instrumental conditioning The term refers to: The learning on the basis of reinforcement/award or punishment.
- 11. Instrumental conditioning Toyota loyalty club You can enjoy unlimited rewards by joining Toyota Loyalty Club. Our Loyalty Club membership is free of cost and does not apply any charges. Eg. SEPARATE SERVICE COUNTER ROAD SIDE ASSISTANCE PICK & DROP FACILITY PRIORITY ON SERVICE PRIORITY ON SALES GIFTS & AWARDS
- 12. Instrumental conditioning Toyota used car gala A platform where all the used cars are replaced/sold to get the best deals of used cars.
- 13. Cognitive learning Using the brain more effectively to make connections when learning new things.